- The Head of Growth Marketing will lead the charge in scaling our growth strategies and initiatives for Roadpass Digital’s brands. - This role will be responsible for creating and executing innovative marketing campaigns that maximize our reach and conversion. - The ideal candidate will bring a wealth of experience in digital marketing, performance marketing, and data-driven decision-making, aiming to drive brand awareness and accelerate our membership growth.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Forbes is seeking a strategically minded Senior Manager, Member Acquisition to join the Membership team within its Consumer Revenue and Growth business. This role will report to the Director of Membership and serve as a key driver of subscriber growth by leading the strategy and execution of multi-channel acquisition efforts. The Senior Manager will be responsible for accelerating new member acquisition, optimizing performance across the acquisition funnel, and partnering cross-functionally to scale sustainable subscription growth. - Develop and execute a comprehensive multi-channel acquisition strategy designed to meet or exceed monthly KPIs for new subscriptions and net growth. - Oversee the end-to-end campaign execution process, managing the acquisition marketing calendar, coordinating cross-functional workflows, and ensuring the timely, on-budget launch of all promotional and evergreen initiatives. - Optimize the conversion rate of key acquisition channels, including landing pages, paywall, email marketing, and paid media (e.g., Facebook, Google, LinkedIn), to improve customer acquisition. - Write highly effective marketing copy across multiple channels that appropriately reflects Forbes’ voice and improves user acquisition and conversion. - Oversee the email acquisition strategy, creating and deploying campaigns designed to nurture prospects and convert them into members. - Coordinate paid media campaigns end to end, from briefing creative teams and trafficking assets to ensuring all deliverables are on schedule and aligned with the overall acquisition plan. - Execute campaign updates and A/B tests within the paywall management system, handling configuration of logic, metering thresholds, creative assets, audience splits, and test variants. - Develop a strategic testing roadmap and CRO framework across acquisition channels, continually driving improvements in acquisition performance and CAC. - Partner closely with Product, Editorial, Data, and Creative teams to develop compelling marketing assets and experiences that drive acquisition and ensure a cohesive user journey from first touch to conversion. - Establish acquisition benchmarks and report on key performance indicators using tools such as Looker to translate data into actionable insights. - Pioneer new acquisition initiatives to discover, validate, and scale new sources of subscriber growth. Qualifications - Brings 7+ years of experience in a fast-paced growth function, ideally focused on user acquisition for subscription or ecommerce-based consumer products. - Has a proven track record of driving subscriber acquisition and growth, preferably within an established digital publisher. - Has hands-on experience with subscriber acquisition tools such as Zuora (preferred). - Has hands-on experience managing paid user acquisition across major platforms (Meta/Instagram, Google, Reddit, etc.), with a strong understanding of ad attribution and pixel implementation. - Demonstrates deep expertise with email service providers and marketing automation platforms, including Salesforce Marketing Cloud (required) and Cordial (preferred), with working knowledge of HTML and AMPscript. - Has experience working with Customer Data Platforms (CDPs) for advanced audience segmentation, data integration, and campaign personalization. - Is proficient with analytics and business intelligence tools such as Looker and Google Analytics to build reports and derive actionable insights. - Has strong knowledge of digital marketing best practices, including funnel optimization, CAN-SPAM, GDPR, and data privacy regulations. - Has experience working with Content Management Systems (CMS) and building and optimizing landing pages for conversion. - Thrives in a fast-paced, dynamic, and deadline-driven media environment. - Is highly analytical and data-driven, with the ability to dig into performance data to identify growth opportunities. - Is both a strategic thinker and a hands-on operator, comfortable executing campaign setup and optimization. - Is an exceptional communicator and collaborator, capable of managing stakeholders and influencing cross-functional teams. - Is detail-oriented, ensuring flawless campaign execution from creative brief through post-launch analysis. Requirements - The annual base salary range for this role is $95,000 - $110,000. - Forbes has estimated the compensation range set forth above in good faith. The compensation range is what we believe we will offer, and ultimately pay, a successful candidate. - In determining this range, we consider the experience, level of education (if applicable to the role), knowledge, skills, and abilities required to be had by a successful candidate as well as the budget and the company’s pay rates, generally. - This position is only open to candidates residing in California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Maine, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, & Washington. Benefits - Forbes aims to offer employees the flexibility they need in order to be successful. - Some positions may require candidates to be based in a specific location for consideration while some roles may be fully remote (within the U.S.) if it aligns with the needs of the position. Company Description Forbes is an equal opportunity employer.

• Own upper-funnel go-to-market media strategy. Design, launch, and iteratively optimize campaigns across CTV, YouTube, and other top-funnel channels, ensuring a strong balance between compelling brand storytelling and measurable contributions to core business growth (acquisition, revenue, and lifetime value). • Advance measurement rigor. Create methodologies that demonstrate causal connections between brand spend and revenue incrementality where direct attribution is limited. Incorporate advanced approaches to measure touchpoint influence, including multi-touch attribution models, brand lift studies, geo-holdout tests, and incrementality experiments, to clearly link upper-funnel touchpoints to downstream revenue lift and long-term value. • Help design and measure optimized brand marketing funnel touch-points—mapping key awareness and consideration moments to create a structured, sequenced journey that efficiently moves audiences toward engagement and conversion while maximizing overall funnel efficiency. • Optimize budget allocation. Provide data-informed guidance on deploying and refining a significant upper-funnel budget to maximize alignment with both brand equity and performance objectives. Use funnel diagnostics and touchpoint performance data to dynamically reallocate spend toward the highest-ROI moments in the customer journey. • Collaborate on brand narrative development. Partner closely with brand and creative teams to ensure campaigns authentically reflect Tilt's mission and resonate deeply with the audience we serve—hardworking people seeking financial progress. Align narrative elements across touchpoints to maintain consistency and build cumulative brand momentum from awareness through consideration. • Communicate insights effectively to leadership. Translate upper-funnel campaign results into core business terms—revenue lift, incrementality, and scalable growth—so executives can make informed, confident investment decisions. Present clear views on how optimized touchpoints contribute to overall funnel health, efficiency gains, and predictable scaling. • Build a scalable capability. Establish enduring processes, playbooks, and standards to support efficient upper-funnel operations as investment and scale increase over time. Develop frameworks for ongoing touchpoint auditing, funnel mapping, and performance benchmarking to ensure the brand marketing system remains adaptable and high-performing.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Head of Growth Marketing will lead performance-driven growth strategies across both B2C and B2B channels, driving user acquisition for a consumer loyalty app while supporting the expansion of a cutting-edge Ads platform. This role blends hands-on marketing execution with strategic leadership, focusing on data-driven decision-making, experimentation, and scalable campaigns. You will collaborate across product, creative, and sales teams to optimize multi-channel campaigns, build innovative acquisition engines, and maximize engagement and retention. The ideal candidate thrives in fast-paced, collaborative environments and enjoys turning analytical insights into measurable growth. This position offers the opportunity to shape the trajectory of a high-impact marketing function in the gaming and app ecosystem. - Lead performance acquisition campaigns across multiple paid channels including Meta, Google UAC, TikTok, Reddit, ad networks, programmatic, and emerging platforms, optimizing installs, engagement, retention, and LTV. - Build and manage alternative growth engines such as influencer partnerships, referral programs, app store search ads, community initiatives, and organic channels. - Develop and execute creative testing frameworks, audience segmentation, and targeting strategies to improve acquisition efficiency and downstream engagement. - Own campaign budgets, ensuring efficient allocation and real-time optimization based on performance data. - Oversee B2B growth marketing initiatives for Ads, including paid social campaigns, content execution, email marketing, and landing page optimization to generate qualified leads. - Maintain campaign calendars, monitor performance metrics, and deliver actionable insights to leadership and cross-functional teams. - Collaborate with stakeholders across product, creative, and sales to ensure alignment with business objectives and GTM strategy. Qualifications - 7–8 years of experience in growth marketing, paid UA, or performance marketing for consumer apps, with proven ability to manage campaigns end-to-end. - Deep expertise in paid UA across multiple channels, with strong experience in the Android ecosystem; iOS and mobile web experience is a plus. - Proficiency with mobile attribution tools such as Adjust, AppsFlyer, or similar platforms. - Strong analytical skills, comfortable with dashboards, data interpretation, and translating metrics into actionable growth strategies. - Excellent written and verbal communication skills, capable of producing performance briefs, stakeholder reports, and campaign concepts. - Highly organized, self-directed, and able to manage multiple campaigns and workstreams simultaneously. - Collaborative team player, experienced working with product, creative, B2C, and sales stakeholders in a matrixed environment. - Experience with B2B growth marketing, ad tech platforms, or programmatic advertising is desirable. Benefits - Competitive salary range: $165,000 - $210,000 per year. - Comprehensive medical, dental, and vision coverage fully paid by the company. - Unlimited Flexible Time Off (FTO) and generous paid parental leave. - Personalized career development and training opportunities. - Supportive, collaborative work environment that emphasizes well-being and professional growth. - Exposure to innovative growth marketing strategies in both B2C and B2B gaming ecosystems.