Job Closed
This listing is no longer active.
Digital Growth & AI Strategy Marketing Manager
Location
United States
Posted
87 days ago
Salary
$130K - $150K / year
Seniority
Lead
No structured requirement data.
Job Description
Digital Growth & AI Strategy Marketing Manager
MariaDB plc
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description MariaDB is the backbone of the world’s most critical applications. As we lead the transition to a unified data platform, we need a digital architect who ensures that when a developer or CTO asks an AI—be it Gemini, ChatGPT, Perplexity, or Claude—"What is the best open-source database for enterprise high-performance?", the answer is unequivocally MariaDB. You will be responsible for orchestrating our digital presence across two frontiers: traditional performance marketing (Search/Paid) and the emerging world of Generative Engine Optimization (GEO). You aren't just managing ads; you are managing MariaDB’s "digital authority" in the age of synthetic search. Key Responsibilities - AI & Generative Engine Optimization (AIO/GEO) - Orchestrate LLM Visibility: Use tools like Profound and Promptwatch to monitor and improve MariaDB’s "Share of Model" across major LLMs (OpenAI, Google, Anthropic, Perplexity). - Source Influence: Identify the authoritative sources (documentation, GitHub, Reddit, industry blogs) that LLMs prioritize and implement strategies to ensure MariaDB’s content is cited and synthesized accurately. - Answer Gap Analysis: Identify queries where competitors are being recommended over MariaDB and execute content/technical plays to flip the narrative. - Full-Funnel Acquisition - Full-Funnel Paid Search: Manage high-intent Google/Bing/LinkedIn campaigns to drive awareness and high-quality leads for MariaDB’s cloud and enterprise solutions. - Hybrid Strategy: Seamlessly integrate traditional SEO keywords with "Prompt Engineering for Search"—optimizing landing pages for both human readers and AI crawlers. - Data Attribution: Track the customer journey from an AI-generated answer to a website conversion, providing clarity on how "Zero-Click" search is impacting our pipeline. - Conversion Rate Optimization (CRO): Leverage web tools to experiment and optimize conversion rates on digital assets. - Agentic AI & Operations - The AI Stack: Own and optimize our marketing AI stack. You will be expected to "chain" tools together (e.g., using AI agents for content scaling, monitoring sentiment via Promptwatch, and automating technical schema updates). - Continuous Testing: Run "synthetic search" audits to see how our brand sentiment evolves with every model update or product launch. Qualifications - 5+ years in Performance Marketing or SEO, with at least 1–2 years specifically focused on AI-driven strategies or AEO (Answer Engine Optimization). - You don't just "use" ChatGPT; you understand how retrieval-augmented generation (RAG) works and how to structure data so AI bots can ingest it effectively. - Expert-level knowledge of Profound, Promptwatch, or similar AI-visibility platforms. Mastery of GA4, Google Ads, and SEMrush is a baseline. - You can translate complex technical concepts (like distributed SQL or vector search) into the "language of LLMs." Desired Skills & Experience - Experience in the database or high-tech B2B SaaS industry. - A portfolio of "GEO Wins"—documented cases where you improved a brand's visibility within an AI's response window. - Proficiency in Python or SQL for data analysis and marketing automation. Location - Remote USA, or Hybrid Milpitas, CA. Benefits - The annual anticipated U.S. base salary range for this full-time position is $130,000-$150,000, plus bonus. - Health insurance, life, and disability insurance. - Funds toward professional development resources. - Flexible Paid Time Off (FPTO) and paid holidays. - 401(k) and parental leave. - A massive degree of flexibility and freedom. How to Apply If you are interested in this position, please submit your application along with your CV/Resume through our ATS Greenhouse on our MariaDB Careers site. At MariaDB we celebrate the diverse experiences and perspectives of our employees because this drives innovation and success. MariaDB is an equal opportunity employer dedicated to creating a welcoming and inclusive workplace for everyone. MariaDB does not sponsor work visas or relocation. MariaDB is committed to providing accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter. MariaDB will not accept agency resumes without a prior contractual agreement with HR. Please do not forward resumes to any recruiting alias or employee directly. MariaDB is not responsible for paying any fees associated with any unsolicited submitted CV/Resumes.
Job Requirements
- 5+ years in Performance Marketing or SEO, with at least 1–2 years specifically focused on AI-driven strategies or AEO (Answer Engine Optimization).
- You don't just "use" ChatGPT; you understand how retrieval-augmented generation (RAG) works and how to structure data so AI bots can ingest it effectively.
- Expert-level knowledge of Profound, Promptwatch, or similar AI-visibility platforms. Mastery of GA4, Google Ads, and SEMrush is a baseline.
- You can translate complex technical concepts (like distributed SQL or vector search) into the "language of LLMs."
- Desired Skills & Experience
- Experience in the database or high-tech B2B SaaS industry.
- A portfolio of "GEO Wins"—documented cases where you improved a brand's visibility within an AI's response window.
- Proficiency in Python or SQL for data analysis and marketing automation.
- Location
- Remote USA, or Hybrid Milpitas, CA.
Benefits
- The annual anticipated U.S. base salary range for this full-time position is $130,000-$150,000, plus bonus.
- Health insurance, life, and disability insurance.
- Funds toward professional development resources.
- Flexible Paid Time Off (FPTO) and paid holidays.
- 401(k) and parental leave.
- A massive degree of flexibility and freedom.
- How to Apply
- If you are interested in this position, please submit your application along with your CV/Resume through our ATS Greenhouse on our MariaDB Careers site.
- At MariaDB we celebrate the diverse experiences and perspectives of our employees because this drives innovation and success. MariaDB is an equal opportunity employer dedicated to creating a welcoming and inclusive workplace for everyone.
- MariaDB does not sponsor work visas or relocation.
- MariaDB is committed to providing accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.
- MariaDB will not accept agency resumes without a prior contractual agreement with HR. Please do not forward resumes to any recruiting alias or employee directly. MariaDB is not responsible for paying any fees associated with any unsolicited submitted CV/Resumes.
Related Guides
Related Categories
Related Job Pages
More Marketing Analyst Jobs
Lead Analyst, Digital Monetization and Advertising (Remote)
US FoodsUS Foods is a foodservice distributor, partnering with restaurants and operators to help their businesses succeed.
ARE YOU A CURRENT US FOODS EMPLOYEE? PLEASE APPLY DIRECTLY THROUGH OUR INTERNAL WORKDAY CAREER SITE Join Our Community of Food People! At US Foods®, innovation and technology is our superpower. By expanding our digital ecosystem and leading with a customer-first mindset, we’re delivering technology that empowers our customers and simplifies business. As we transform the digital landscape of the foodservice industry, we’re outpacing our competitors faster than ever before. We believe diversity is the cornerstone of creativity and innovation—and we foster an open, inclusive, flexible work environment that supports our transformation. The Lead Analyst, Digital Monetization and Advertising is responsible for creating a foundational system in launching, operating, and scaling new digital media advertising. This role owns the day-to-day execution, measurement, and operational integrity of onsite media programs while helping shape how offerings evolve over time. The Lead Analyst partners closely with Product Management, Category Management, IT, external vendors, and advertisers to ensure campaigns launch correctly, performance is measured, and insights translate into repeatable revenue growth without compromising customer experience. Flexible Work Policy: The work for the Lead Analyst, Digital Monetization & Advertising position is completely remote anywhere in the United States except Hawaii or United States Territories. RESPONSIBILITIES - Own end-to-end campaign delivery across Media Network formats from intake through launch, QA, pacing, optimization, and reporting. - Monitor campaign health, proactively flagging and resolving issues. - Coordinate creative assets, taxonomy alignment, and campaign setup across internal systems and vendor platforms. - Track and analyze program forecasts, revenue and growth. - Build and maintain closed-loop, SKU-level attribution in partnership with Product and BI teams. - Pull, analyze, and reconcile performance data across media platforms, internal tools, and analytics environments. - Deliver supplier-ready dashboards and performance reporting. - Interpret performance drivers, attribution results, and incrementality signals, translating them into clear insights and recommendations. - Establish SOPs, QA checklists, and operational playbooks that enable scale and reduce manual effort. - Design and support test-and-learn frameworks including [missing details] - Conduct competitive and industry research to inform offering evolution and operational best practices - Act as project management and governance lead for Media Network project plans, meetings, and report-outs - Partner with product management, product owners, software vendors, and advertisers to document requirements, track dependencies, and support roadmap sequencing - Serve as day-to-day operational partner to Product Management, Category Management, and Finance - Provide continuity, coverage, and operational stability during peak demand periods - Surface insights and operational learnings to inform pricing, inventory strategy, and future media offerings - Build and maintain relationships with leadership, Product Management, Analytics, Category Management, Digital Merchandising, Finance, Legal, and IT - Build and maintain relationships with media network technology vendors, measurement partners, and advertisers. - Other duties as assigned by manager WORK ENVIRONMENT - Remote: This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment. MINIMUM QUALIFICATIONS - 4 years’ experience in advertisement operations, retail media, performance marketing, marketing analytics, or ecommerce analytics. - Experience in hands-on executions and optimization of paid media or retail media campaigns. - Experience pulling, analyzing, and interpreting campaign performance data and attribution metrics. - Familiarity with core media metrics such as CTR, CPC, conversion rate, ROAS, and incremental lift concepts. - Ability to manage multiple workstreams in a fast-paced, evolving environment. - Strong written and verbal communication skills with ability to simplify complex insights for non-technical stakeholders. - Strong analytical skills with advanced proficiency in Excel. - Up to 10% travel. EDUCATION - Bachelor’s Degree in Business, Analytics, Marketing, Operations, or related field, OR equivalent work experience. PREFERRED QUALIFICATIONS - Experience supporting retail media platforms, paid performance marketing, or marketplace advertising environments. - Experience with SQL and data visualization tools such as Tableau or similar. - Experience working cross-functionally in large, matrixed organizations. - Exposure to vendor platforms such as retail media ad servers, DSPs, or marketplace automation tools. - Familiarity with search, merchandising systems, PIM data, or availability logic. This role will also receive annual incentive plan bonus. Benefits for this role may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. To review available benefits, please click here: https://www.usfoods.com/careers/benefits.html Compensation depends on relevant experience and/or education, specific skills, function, geographic location, and other factors as applicable by law (for example: state minimum wage thresholds). The expected base rate for this role is between $75,000 - $125,000 ***EOE – Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Age/Genetic Information/Protected Veteran/Disability Status***
• Works closely with marketing leadership reporting on KPIs of successful property marketing efforts. • Responsible for supporting Marketing Technology onboarding and 30/60/90 post launch performance touch bases. • Responsible for generating ongoing marketing performance in a raw state to collaborate with marketing leadership on drafting final prepared performance reporting. • Responsible for supporting the implementation schedule in coordination with Marketing Transitions for new takeovers. • Participates in regularly scheduled calls with marketing leadership to review marketing performance at a community level. • Provides leasing and marketing training and best practices to onsite teams. • Recommends training plans for properties not meeting CRM Engagement goals. • Confidence in presenting recommendations, ideas and strategies to operations and marketing.
• Conduct keyword research and develop strategies to optimize SEO, social, and paid advertising to drive traffic and leads • Monitor and optimize paid campaigns in Google AdWords, Bing and LinkedIn • Produce weekly and monthly performance reports using aHrefs, Google Analytics and HubSpot • Conduct client research, including lead sources, social media activity, and customer personas • Ad hoc duties as assigned
Growth Marketing Analyst
JobgetherWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role is a key contributor to the marketing and analytics function, focused on driving measurable growth through data-driven insights and strategic decision-making. You will analyze the full marketing funnel, from awareness to monetization, identifying opportunities to optimize performance and maximize ROI. The Growth Marketing Analyst will partner closely with cross-functional teams, including Marketing, Finance, and Data Science, to ensure marketing investments deliver sustainable impact. This position requires strong analytical skills, expertise in marketing measurement, and the ability to translate complex data into actionable recommendations. You will own reporting, attribution modeling, and performance analysis while supporting experimentation and forecasting initiatives. The role offers exposure to a fast-paced, high-growth environment and the opportunity to shape the company’s growth strategy. - Develop and maintain a comprehensive measurement framework across the full growth funnel, from awareness to monetization. - Analyze marketing performance across paid, organic, lifecycle, partnerships, and brand channels, proactively identifying risks and opportunities. - Build and manage dashboards and a single source of truth for cross-channel performance using BI tools like Looker or Tableau. - Support marketing investment decisions through CAC, LTV, payback, and ROI analysis. - Identify conversion bottlenecks and design experiments to drive scalable growth and optimization. - Collaborate with Data Science and Data Engineering teams on A/B tests, incrementality studies, and data automation. - Deliver actionable insights and recommendations to leadership to influence strategic and operational decisions. Qualifications - 5–7+ years of experience in Growth, Marketing Analytics, or Business Analytics roles. - Strong proficiency in SQL and comfort working with large, complex datasets. - Experience building dashboards and reporting solutions using Looker, Tableau, or similar BI tools. - Deep understanding of marketing funnels, attribution modeling, experimentation, CAC, and LTV dynamics. - Ability to translate analytical findings into financial and strategic insights for both technical and non-technical stakeholders. - Strong problem-solving skills, attention to detail, and ability to proactively identify trends, risks, and opportunities. - Comfortable operating in a fast-paced, high-growth environment with evolving priorities. - Nice to have: experience in performance-driven organizations, subscription or consumer apps, marketing mix modeling, and optimizing channel portfolio allocation. Benefits - Competitive salary range: $130,900 – $187,000 USD (US national) with higher ranges for high-cost locations. - Comprehensive health, dental, and vision benefits. - Flexible work arrangements, including remote or office options. - Employee stock options and equity participation. - Unlimited vacation and 12 paid holidays annually. - RRSP matching (Canada) or 401(k) matching (USA). - Annual wellness stipend or healthcare spending account. - Parental leave and learning & development opportunities. - Company-sponsored team events, off-sites, and culture-building activities.


