Email Marketing Program Manager I, CRM & Loyalty
Location
United States
Posted
99 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Email Marketing Program Manager I, CRM & Loyalty
Drumline
EMAIL MARKETING PROGRAM MANAGER I, CRM & LOYALTY (DALLAS, TX OR REMOTE) WHO WE ARE Drumline is an independent, women-owned professional services firm that works at the intersection of data, analytics, technology, and marketing. We’re an ensemble of tireless learners and creative problem-solvers focused on helping clients tackle tough problems, make smarter decisions, and generate incremental business value. How do we do that? By helping them get into a rhythm fueled by insights. This becomes an unstoppable force that moves them forward, every day. Voted one of the Best Places to Work in Dallas, we care deeply about cultivating an inclusive culture, promoting flexibility, and encouraging mutual respect. We’re committed to the growth of our people, our clients, and our community. WHAT WE’RE LOOKING FOR Drumline’s CRM & Loyalty team is a group of data-driven marketers who are responsible for strategy development, creative execution, platform architecture and management, and performance measurement and optimization. As a member of our CRM & Loyalty team, you will actively help manage email marketing and CRM programs on behalf of our clients and will work to ensure that the programs we run maximize customer retention, loyalty, and customer lifetime value. Working across multiple brands and verticals, you will be tasked with creating, testing, and iterating on email plans to inspire, engage, and delight consumers with a world-class email experience. This is a highly collaborative role that interfaces with many internal departments and external partners. You will get the chance to work alongside our decision science, digital analytics, and data intelligence teams. WHAT YOU’LL DO - Assist in the development and implementation of basic marketing automation, customer data, and loyalty marketing strategies. Focus on learning and applying foundational principles to drive customer engagement and increase conversion rates. - Support the evaluation and selection process of Email Service Providers (ESPs) under the guidance of senior team members. Assist in conducting basic audits of existing programs and contribute to recommendations for program improvement. - Support senior team members in ensuring all email marketing activities comply with relevant laws and regulations, such as GDPR and CAN-SPAM. Help maintain documentation and conduct basic checks under guidance. - Assist in crafting new customer journeys from scratch. Help with briefing campaigns, validating logic, and ensuring accurate setup under guidance. - Learn to identify where other teams' inputs are needed and assist in giving clear direction and clarifying different points of view under guidance. Support collaboration efforts when needed. - Begin to develop expertise in evolving CRM platforms, capabilities, and technologies. Assist in tying capabilities to customer needs and learn to challenge thinking under the guidance of senior team members. - Support the development of A/B testing plans by helping to gather data, industry trends, and observations. Learn to contribute new test ideas under the guidance of senior team members - Collaborate with other teams under guidance to support their projects. Develop an understanding of the analysis and reports from senior members and the Data Science team. Help in developing CRM-related reports and begin to learn how to identify actionable insights. - Help support implement new processes aimed at improving efficiency and agility within internal teams and client relationships. Begin to grow confidence in sharing ideas and opportunities for new processes. - Work closely with oversight from senior members to manage day-to-day communication with appropriate levels of management, clients, partner/vendor teams, and colleagues. - Assist in identifying and researching potential CRM opportunities for growth on existing clients. Grow confidence in sharing ideas and raising hand for new opportunities. - Assist in supporting annual planning, goal definition and Quarterly Business Reviews (QBRs) under the guidance of senior team members. Contribute input and help in creating and presenting materials as required. - Be open to receiving leadership, coaching, and support from senior team members to foster a culture of innovation and continuous improvement within the team. Start flexing your own feedback muscles by asking for ongoing feedback and giving feedback to others. - Be curious. Start developing a foundational understanding of how CRM integrates with other areas of Drumline’s services, such as Analytics Engineering, Data Science, Business Intelligence, and Data Management. - Actively participate in company discussions, join a committee, and/or support process improvement initiatives. WHAT SKILLS YOU BRING - A bachelor’s degree or equivalent work experience - 1+ years of experience in Customer Relationship Marketing - Growing understanding of CRM MarTech technology stacks, data connectivity, email deliverability, and reputation management - Experience with customer personalization and strong analytic skills for data-driven customer communications - Experience in designing and automating customer journeys based on data and behavior - Strong written and visual communication skills - Organized and adaptable in a fast-paced environment. - Embraces and implements feedback from leaders, peers and clients - Not afraid to try new things and preserve when challenges arise. - Strong troubleshooting and problem-solving skills Comfortable with and able to make steady progress on ambiguous tasks, asking for guidance when needed. - A positive, service-oriented approach to work - Strong project management and planning skills ADDITIONAL QUALIFICATIONS AND ON-THE-JOB LEARNING OPPORTUNITIES - Become a certified Email Marketing Specialist in Salesforce - Evidence of a technical understanding of email marketing systems, governing laws and regulations, and industry best practices - Evidence of experience using web content or email marketing management platforms - Knowledge of campaign management, including segmentation, reporting, and analysis - Knowledge of SMTP protocol, DNS, ISP/domain-specific delivery policies, and handling rules - Understanding of relational database management practices - Basic proficiency in HTML - Basic proficiency in SQL and other database management/query languages WHY CHOOSE US - Generous paid time off - 13 Company Holidays - 4 Floating Holidays - 4 Community Service days - Accrued vacation time & sick time - 401K with company matching program - Annual profit sharing and bonus - A comprehensive health, dental and life insurance package for employees and dependents - Healthcare premiums for employees are covered 100% by Drumline - Strong company culture of individuals that care deeply about the work they are doing and the people around them - Focus on career and personal development resulting in opportunities for growth - Awarded one of the Best Places to Work by the Dallas Business Journal which determines winners based on direct employee feedback - Encourages work/life balance with opportunities for both remote and in-office work environments - Diverse set of clients with interesting challenges - Additional hard and soft benefits including, company service days that give us a chance to give back together, team building events throughout the year, and devoted time for deep work (e.g., Deep Work Wednesdays, Focus Fridays)
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About ev.energyWe are building the world’s largest EV-centric Virtual Power Plant (VPP). By connecting to vehicles, chargers, batteries, solar inverters, and other Distributed Energy Resources, we turn households into flexible grid assets that balance supply and demand, preventing blackouts and reducing reliance on fossil fuels. We are scaling rapidly across North America and Europe. We are moving fast, we are AI-first, and we are looking for builders who want to power the grid of the future. The opportunityWe are looking for an Email & Lifecycle Marketing Manager to join our User Growth team. The purpose of this role is to own our acquisition messaging channels end-to-end. This is a high-impact individual contributor sitting within our D2C user acquisition engine, reporting to the Head of User Growth. You’ll be responsible for the strategy, operations, and execution of email, push, in-app messaging, and SMS that generate end user enrolments onto our VPP platform. The role is acquisition-focused, you’ll own our messaging channels through the point of new user conversion. You're an email marketing expert who knows your way around push, IAM, and SMS — equally comfortable in the weeds of multi-touch campaign orchestration and zooming out to shape a strategic roadmap. You bring structure, lean into the data, and know how to turn insights into better-performing strategies and tactics. Partnering with our Driver Experience product team, who lead user retention and engagement, you will also be responsible for deploying our proven in-life communications framework for new program launches. Experience: 5+ years in email, lifecycle or CRM marketing roles. Key skills: - Proven experience owning email strategy and execution — not just executing someone else's playbook - Hands-on experience with Braze strongly preferred; comparable platforms (Iterable, Klaviyo, Salesforce Marketing Cloud) welcomed - Strong campaign orchestration skills — you've built complex nurture journeys, not just batch-and-blast email - Comfort with experimentation: you know how to structure a test, read results, and act on them - Sharp analytical skills and experience analyzing channel performance reports Other abilities & qualities: - High attention to detail and strong organizational instincts — you're the person who catches the broken link before it sends to 20k users - Bonus: email design skills (HTML or creative) a plus Strategy & roadmap - Lead our email-first messaging strategy across push, in-app, and SMS — and own the roadmap for initiatives across these channels - Partner with Product, data, and designers to plan and deliver on that roadmap - Define and continuously refine our approach to acquisition communications, from first touch through enrolment conversion Campaign execution & orchestration - Build, launch, and optimize multi-touch nurture and drip series primarily in email, with supporting touchpoints across push notifications, in-app messages, and SMS - Execute one-time campaigns and promotional sends with precision and quality - Manage our customer communications calendar and maintain a clear, organized intake and delivery process for internal and client requests - Support new program launch communications as-needed Experimentation & performance - Design and run A/B and multivariate tests across subject lines, content, send timing, segmentation, journey logic, etc. - Build and maintain reporting on channel performance (ex. deliverability, open rates, clicks, conversions) and surface insights to stakeholders in a clear, actionable way - Use performance analytics to inform and continuously evolve strategy Benefits The salary range for this role is circa $83,300 depending on experience. 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We are an equal opportunity employer and value diversity: we do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. If you'd like a copy of our DE&I policy you can reach us at hiring@ev.energy. We'll always do our best to accommodate reasonable adjustments to the interview process if needed - just let us know.
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Senior Advisor, Email & SMS Marketing Enablement
ALSACALSAC is an equal employment opportunity employer. ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status. No Search Firms: ALSAC does not accept unsolicited assistance from search firms for employment opportunities.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Are you a digital marketing leader with deep expertise in Salesforce Marketing Cloud and a passion for driving innovation across email and SMS channels? Join our team as a Senior Advisor, Email & SMS Marketing Enablement , where you’ll lead the business in enterprise-level initiatives that transform how we engage audiences through personalized, data-driven marketing. As a Senior Advisor, you will be the strategic and business-side technical lead for email and SMS marketing enablement, responsible for identifying and translating complex business goals to technical teams responsible for delivering scalable, technology-powered solutions. You’ll spearhead net-new initiatives, optimize audience engagement, and ensure compliance with evolving data privacy standards—all while collaborating across teams to deliver seamless, high-impact campaigns. Key Responsibilities - Strategic Campaign Enablement: - Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud. - Lead segmentation, automation, and personalization strategies aligned with business objectives. - Data Management & Audience Strategy: - Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights. - Activate audience strategies using Salesforce Data Cloud to drive precision targeting at scale. - Compliance & Deliverability Leadership: - Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations. - Implement data hygiene practices and monitor sender reputation using tools like Validity. - Cross-Functional Collaboration: - Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals. - Enable cross-channel testing strategies that drive insights and optimize campaign performance. - Technology Adoption & Team Enablement: - Lead the adoption of new features and technologies across the email/SMS marketing stack. - Provide guidance and input to technical team responsible for operationalizing new technologies. - Roadmap Development: - Collaborate with leadership to help shape the Email & SMS Marketing Enablement roadmap, identifying strategic use cases and innovation opportunities. - Assist with defining and measuring the operational success metrics for the delivery of new technologies. Qualifications - Expertise in Salesforce Marketing Cloud Engagement, including Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Einstein features. - Advanced knowledge of Salesforce Data Cloud, with experience designing and activating audience segmentation strategies. - Strong understanding of email/SMS marketing best practices, including deliverability optimization, compliance, and data hygiene. - Technical proficiency in HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross-platform automation. - Analytical skills using tools like Adobe Analytics and Tableau to interpret KPIs and optimize performance. - Certifications: Salesforce Marketing Cloud Email Specialist (required); Salesforce Marketing Cloud Consultant (preferred). - Experience: 6+ years in enterprise or agency roles focused on email/SMS marketing strategy, operations, or platform engineering. Benefits - Core Medical Coverage: (low cost low deductible Medical, Dental, and Vision Insurance plans) - 401K Retirement Plan with 7% Employer Contribution - Exceptional Paid Time Off - Maternity / Paternity Leave - Infertility Treatment Program - Adoption Assistance - Education Assistance - Enterprise Learning and Development - And more
