Demand Generation Specialist
Location
United States
Posted
98 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Demand Generation Specialist
HIA Technologies Inc.
This full-time remote role for a Demand Generation Specialist offers high autonomy and responsibility. This role (reporting to the Director of Marketing) will be instrumental in executing marketing strategies, managing campaigns, coordinating with various teams, conducting market research, and overseeing the company's social media presence. They will also manage and create content for the company website, write press releases, and track analytics. This role requires a passion for creative storytelling in all formats and the ability to create digital assets that are creative, original, and effective across various channels. [Initial focus markets: Higher education, Corporate training, Healthcare] Qualifications - Experience in executing marketing strategies and managing campaigns - Excellent written and verbal communication skills - Excellent understanding of AI and automation technologies - Strong graphic/UI/UX sense and ability to generate compelling visual stories - Experience in conducting market research and analyzing data - Experience building & capitalizing on meaningful social media presence - Proficiency in SEO best-practices - Ability to work independently and remotely - Bachelor's degree in Marketing, Communications, or related field - Experience with HubSpot CRM & Marketing HUB, Webflow, Zapier, Canva, and Google Suite is preferred but exceptions may be made - Previous experience in a high-paced startup is a must - Previous experience marketing to the education sector with a strong understanding of the related buyer personas and workflows is required
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Job Title: Director, Strategic Marketing Enablement Department: Marketing Reports To: VP, Marketing Location: Remote, USA About Libsyn Libsyn (Liberated Syndication) is an industry-leading, independent podcast hosting and advertising platform that empowers podcasters to share their voices with the world. Founded in 2004, we’re dedicated to simplifying the podcasting process - from publishing to distribution and monetization to measurement - enabling creators to connect with audiences on all major platforms while monetizing their efforts. Through our advertising services and technology, we’re reshaping how advertisers reach their target customers by connecting brands with their desired audience. At Libsyn, we’re on the lookout for innovative problem-solvers, collaborative thinkers, and self-starters who thrive in a fast-paced, customer-centric environment. Our team members, and our leaders, enjoy the freedom to think and act like entrepreneurs, always with our creators and advertisers top of mind. Together, we’re not just a workplace - we’re creating a supportive community that values diverse perspectives and fosters growth, empowering each other to deliver exceptional value to the podcasting world. Job Summary The Director of Strategic Marketing Enablement is a highly cross-functional leader responsible for ensuring that Sales, Business Development, and Marketing operate as a unified, high-performing go-to-market engine. This leader is the primary interface between Sales + Business Development and the Marketing organization—owning the intake, prioritization, development, and delivery of all assets, content, programming, creative, and field-facing activities required for commercial success. In addition to owning Sales/BD enablement, this role oversees Libsyn’s PR, Social Media, and Event strategy—ensuring that all brand-building activities ladder up to a cohesive, company-wide marketing strategy. This individual manages one direct report and collaborates closely with leaders across Marketing, Sales, and Business Development How You Will Make an Impact Sales & Business Development Marketing Enablement - Serve as the dedicated point of contact and strategist for Sales and Business Development needs, ensuring a centralized and consistent flow of requests into Marketing. - Own the full lifecycle of sales-enablement assets—including pitch decks, creative needs, PR support, and event materials and logistics. - Build and maintain a scalable enablement framework that delivers proactive support to Sales and BD, not just reactive fulfillment. - Partner with Sales and BD leadership to understand targets, workflows, deal cycles, and customer needs, translating them into effective marketing programs and assets. - Ensure enablement materials are up-to-date, on-brand, accurate, and aligned with product and messaging strategy. - Develop and operationalize cross-functional processes to ensure smooth intake, prioritization, and delivery of work. - Act as the strategic translator between the field and the marketing team—ensuring clear communication, expectation-setting, and alignment on goals. PR, Communications & Social Media Ownership - Own and evolve Libsyn’s PR strategy across Libsyn Hosting, Libsyn Ads, and all sub-brands—working closely with external PR partners and internal stakeholders. - Drive year-round earned-media visibility through thought leadership, executive positioning, announcements, storytelling, and creator- and advertiser-focused narratives. - Lead Libsyn’s organic social strategy, ensuring an always-on presence that aligns with key company priorities, product news, creator stories, and industry trends. - Build content calendars, review and refine social copy, and ensure consistency with brand voice and messaging. Event Strategy & Execution - Own Libsyn’s annual event and conference strategy—from planning and budgeting to onsite execution and post-event measurement. - Partner with Sales, BD, and Marketing leadership to determine event goals and ensure Libsyn’s presence supports both brand visibility and commercial outcomes. - Ensure every event—whether creator-focused, advertiser-focused, or industry-focused—delivers a cohesive, on-brand experience that reflects Libsyn’s leadership and innovation. - Oversee booth creative, signage, programming, lead-gen, and execution for multiple events throughout the year. Brand, Process & Collaboration Leadership - Champion alignment between Sales, BD, and Marketing through clear communication, documentation, and cross-functional leadership. - Ensure that all materials and public-facing work adhere to the Libsyn brand guidelines and quality standards. - “Connect the dots” across internal teams to ensure integrated planning and avoid duplication of effort. - Coach and develop one direct report; provide project-based leadership to cross-functional contributors. What We’re Looking For - 8+ years of experience in B2B marketing, product marketing, field marketing, or marketing enablement; experience in media, advertising, podcasting, or creator economy preferred. - Proven success building or leading sales/BD enablement functions in a high-growth or dynamic environment. - Demonstrated expertise managing PR, social media, and events. - Exceptional communication and stakeholder-management skills; able to influence without authority and work seamlessly across teams. - Strong project-management skills with the ability to juggle competing priorities and deliver high-quality work quickly. - Experience building scalable processes, frameworks, and repeatable mechanisms for cross-functional execution. - Entrepreneurial mindset, high ownership, bias for action, and natural ability to bring structure to ambiguity. - Strong commitment to brand alignment, message consistency, and cross-functional collaboration. - Sales and BD experience measurable improvements in efficiency, clarity, and deal support. - Marketing assets and activities are consistently aligned to revenue goals and delivered with speed and quality. - PR, social, and event initiatives elevate Libsyn’s visibility as a category leader. - Stakeholders view this role as the operational and strategic backbone of commercial-facing marketing. What We Offer - Competitive compensation (base salary plus bonus). - Comprehensive health benefits, with employer-paid dental and vision coverage. - 401(k) plan to help you build towards your future. - Flexible working arrangements, including remote options. - Generous paid time off and support for maintaining work-life balance. Equal Employment Opportunity Policy The Company is an equal opportunity employer. Applicants for employment are, and will be, recruited, selected and hired, and employment decisions are and will be made, without discrimination on the bases of race, color, religion, sex, age, national origin or disability. This policy applies to new employees, promotions and all personnel actions within the organization. The Company prides itself on the contribution it makes to the community. It is the intent of the Company to comply with all federal, state and local laws relating to equal employment opportunity.
• Lead and manage existing B2C marketing channels • Plan, execute, and optimize marketing campaigns across paid and organic platforms • Improve funnel performance, and develop compelling messaging across landing pages and email campaigns • Manage and optimize paid acquisition campaigns across Google Ads and Meta (Facebook/Instagram) • Oversee campaign planning, execution, testing, and performance tracking • Develop and provide creative briefs for static and video assets to the in-house UX/graphic designer • Monitor campaign performance and continuously optimize for conversions, CPA, and ROI • Plan and manage Instagram content strategy and posting to support brand awareness and engagement • Collaborate with the UX designer by providing clear creative briefs for organic content assets • Develop landing page copy, messaging, and conversion flow aligned with campaign goals • Collaborate with engineering and design teams to improve landing page performance • Analyze and optimize the customer acquisition funnel from ad click to conversion • Create email campaign copy and messaging for lifecycle and conversion-focused campaigns such as: Abandoned cart emails, Retargeting campaigns, Customer engagement sequences • Manage and optimize campaigns using Braze • Monitor and analyze campaign performance using tracking tools • Use insights to guide campaign and funnel optimization
** This is a temporary role for six months (June-December 2026) at 24 hours/week ** Values Statement: As a founder led Company, our values are deeply embedded in and shape our culture. Our values are a shared responsibility embodied in every position, and are intended to be woven into all that we do; how we approach our work and how we interact with one another. Our values support our commitment to Diversity, Equity + Inclusion, and our commitment to Sustainability guides us to protect our limited natural resources, fight climate change, support human rights and social impact, and inspire the fashion industry to embrace circularity. - We are authentic - We thrive in connection - We trust each other - We innovate through creativity - We are committed to the health of the whole - We are united by purpose Position Summary: Lead paid brand and performance advertising initiatives and SEO. Lead development of the vision and media strategy to build brand awareness, drive new and qualified traffic, and meet revenue goals, while balancing the image and values of the brand. Lead the search for affiliate agency from RFP through agency selection and onboarding, Summary of Duties and Responsibilities: - Lead development of media strategy and plans, primarily across paid digital space such as social media platforms and display; also print, OOH, streaming, and podcast· - Responsible for managing the paid media budget, media mix and creative assets needed to achieve brand, business and campaign-specific goals - Collaborate with brand communication team to define asset requirements and messaging strategies across media channels. - Lead our brand media agency relationship and partner closely with performance, email and customer insights to leverage opportunities. - Manage multiple agency relationships and/or direct media partners to negotiate rate, ad placements, and added value programs, successfully achieving cost efficiencies. - Identify opportunities to A/B test creative elements, ad formats, and promotions, to drive learning and optimization. - Work with digital team to optimize UX on eileenfisher.com for traffic attributed to paid media and collaborate with analysts and CRM team to strategize new segments and journeys - Measure campaign KPIs, synthesize information to clearly communicate insights, and share actionable recommendations with internal stakeholders and senior leadership. - Keep current on digital innovations, industry best practices, and competitor media strategies to inform our own. - Oversee Digital Media Manager. - Perform other related duties and responsibilities as required.
Manager, Demand Generation Solovis is a leading portfolio management and analytics platform helping institutional investors navigate todays complex global markets with clarity and confidence. Backed by Insight Partners, were building the next chapter of growth by investing in people and product to raise the bar on quality and client outcomes. Our team is driven by a culture of disciplined execution, humility, and curiosity where AI is at the core of how we operate, innovate, and serve clients. At Solovis, you'll join a tech-forward, growth-minded team that believes in learning fast, thinking big, and delivering meaningful impact for asset owners worldwide. Our companies are not the largest or flashiest, but they are among the best-run software businesses, creating value for customers and shareholders at an accelerated pace. To date, our team has built six platform companies, each culminating in multiple liquidity transactions with multi-billion-dollar valuations. Reporting to the Vice President of Marketing, the Manager, Demand Generation, is responsible for managing our marketing programs designed to maximize the response rate and ROI of marketing initiatives for a fast-paced software company. You will drive the execution of the programs, including strategic planning and ownership of the campaign roadmap. Additionally, you will exercise your knowledge in digital marketing techniques using research and response information along with data analysis to recommend optimal target audiences, offers, marketing channels, and response capture methods that assist in improving our digital marketing activity results. In the role, you'll collaborate with enablement, product, sales, and functional leaders to influence our marketing efforts and apply best practices for new sales. Key Responsibilities - Collaborate with sales leadership to drive pipeline growth through targeted campaigns, achieving an annual increase of over 15%. - Develop and implement marketing processes that track and enhance the velocity from lead to opportunity, demonstrating measurable improvements each year. - Design processes and campaigns that increase lead volume by over 15% annually and achieve an MQL to Sales Qualified Opportunity conversion rate of at least 14%. - Construct a reverse waterfall budget for demand generation that projects necessary lead volumes to meet and exceed marketing booking goals, increasing annually by more than 5% points to 40%. - Drive organic lead generation through enhanced web presence and SEO strategies, increasing website visitors and LinkedIn followers by over 10% annually. Key Qualities - Proficiency in utilizing data and analytics to make informed decisions and drive business strategies - Ability to swiftly adapt to changes and maintain high performance under shifting conditions and challenges - Detail-oriented and organized, this individual prioritizes effectively, excels at time management, and anticipates well in decision making Skills - Experience in search engine optimization - Experience in pay-per-click (ppc) advertising - Experience in email marketing automation
