• Owning Agency Organic Social Strategy & Content, including: - Defining and owning the organic social strategy for the agency across all social channels, including creating and maintaining a content calendar and setting priorities, standards, and direction aligned to brand, marketing, and business goals - Overseeing the development of consistent, diversified social posts that include static images, carousels, and short-form video to support business goals and talent acquisition - Translating agency POVs, thought leadership, cultural moments, and wins into compelling, platform-native social stories - Staying current on social platform trends, formats, and algorithm shifts, including experimenting with new formats and channels - Defining and evolving success metrics for Wpromote’s social presence across awareness, engagement, and brand and business impact - Setting priorities and making tradeoff decisions across social initiatives to ensure focus, quality, and sustainable execution within a lean team • Leading Content Creation & Social Video: - Acting as a creative lead and hands-on contributor, particularly for social video content (e.g., LinkedIn video, Instagram Reels) - Partnering with internal teams and leaders to capture authentic, high-performing content, including filming, direction, and editing when needed - Establishing clear creative standards and best practices for social content across the agency - Traveling periodically to capture real-time social content at industry conferences, agency-hosted events, leadership summits, and more - Managing freelance and creator relationships as necessary - Setting the strategy for live event coverage and taking initiative on-site with video, interviews, and production on video • Building & Scaling Employee Advocacy - Owning and scaling Wpromote’s employee advocacy strategy, empowering employees to show up confidently and consistently on social - Creating scalable systems, training, and ready-to-share content that make participation easy and authentic - Partnering with People Operations, Talent Acquisition, and Marketing teams to align advocacy efforts with recruiting, culture, and brand initiatives - Reporting on advocacy initiatives to evaluate the impact on Wpromote’s brand and business and drive decision-making • Elevating Executive Social Presence: - Partnering with key agency leaders to level up their social presence and thought leadership - Providing strategic guidance, content ideation, editing, and posting support tailored to each leader’s voice and goals - Helping executives navigate LinkedIn best practices, content formats, and engagement strategies

• Public Relations: Solicits interviews from relevant industry insiders. • Build and maintain relationships with relevant brands. • Coordinate collaborations between A. N. Publishing and targeted brands. • Copywriting: Write marketing copy. • Write and distribute press releases. • Create and disseminate monthly newsletters. • Social Media: Create brand awareness via social media platforms. • Develop a successful social media strategy that builds on our audience base across multiple platforms. • Write and distribute relevant content to social media. • Monitor and engage our audiences via our social media platforms. • Increase fans, likes, and follows. • Track social media engagement statistics.

• Drive our editorial calendar via Sprout, primarily focused on TikTok and Instagram, by planning, scheduling and posting content day-to-day. • Support in-house content creation including ideation, execution and production and support external partners that create content for the brand. • Facilitate the growth of OLLY's community, in partnership with the Sr. Social Media Manager, with day-to-day support of the ambassador program. • Support weekly and monthly KPI reporting, helping drive optimizations and learning agendas. • Partner with Sr. Social Media Manager and Integrated Marketing Teams to plan social content and propose ways OLLY can participate in relevant and timely trends/topics. • Work cross-functionally with Insights, Shopper, Ecomm, etc. to drive integration and support and amplify 360 campaign moments.

• Lead GiveDirectly’s social media strategy and posting calendar across all major platforms • Build and refine a repeatable social playbook & templates that balances storytelling, education, and credibility • Define goals for each channel and measurement framework • Create and edit content (posts, visuals, short videos) that highlight GiveDirectly’s programs, research, and impact • Collaborate with Communications, Research, and Program teams to translate data and stories into compelling, public-facing content • Manage publishing cadence, community engagement, and platform optimization • Ensure all channels move in harmony during product launches, campaigns, and announcements • Stay ahead of platform updates, algorithm shifts, and emerging content formats • Track KPIs across channels (reach, engagement, follower growth, traffic, retention, and authority signals)