• Lead Teach to One’s positioning, messaging architecture, and audience-specific talk tracks • Translate product strategy, product roadmap, and customer needs into clear differentiation • Run ongoing customer, market, and competitive discovery, synthesizing insights into actionable recommendations • Manage the customer advisory council • Own the evidence and proof stack, grounded in real customer results • Lead go-to-market planning and customer-facing launches for new features/offers • Partner with Sales to create and continuously improve sales enablement • Oversee Teach to One channel activation across website, email, social, SEO/SEM, and events • Collaborate with Sales and Program Success to develop campaigns and collateral

• Lead the planning and execution of product launches, ensuring cross-functional initiatives are organized, aligned, and delivered on time. • Manage go-to-market planning across departments, define clear scope and timelines, track dependencies, and hold stakeholders accountable. • Build structured, repeatable workflows that improve visibility and execution across teams. • Own the end-to-end positioning of the OP platform, ensuring a clear and consistent narrative. • Define how the platform is differentiated in the market and communicate its value clearly. • Collaborate across departments to track market trends and inform messaging and launch strategy. • Lead a structured effort to elevate senior leadership as industry voices through various platforms. • Collaborate with subject matter experts and content teams to translate expertise into compelling thought leadership.

About Ellucian Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,800 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, from student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes. About the Opportunity Ellucian is on a mission to power higher education, so institutions can empower student success. Through cutting-edge technology, we enable institutions to transform the lives of students and the communities they serve. We are hiring a Principal, Product Advocacy & Market Engagement , USA to report to the VP, Product Evangelism and serve as a senior, market-facing leader who brings Ellucian’s product vision to life across the United States. This role does not own messaging. Solutions Marketing owns messaging, and this role operationalizes and amplifies that messaging through executive storytelling, field-ready narratives, customer advocacy, and high-impact market presence. Where will you make an impact - Activate Solutions Marketing narratives in the field Translate approved messaging into compelling executive stories, demos, talk tracks, event programming, and reusable storytelling kits for the US market. - Lead executive-level evangelism moments Represent Ellucian in customer executive briefings, conferences, webinars, user groups, and partner events, with keynote-ready delivery and audience-specific framing. - Build and scale customer advocacy Develop and mobilize customer champions, reference stories, practitioner communities, and outcome proof points that increase credibility and accelerate adoption. - Partner with Sales on strategic opportunities Support high-impact pursuits through executive presentations, storytelling for key decision-makers, and confidence-building customer narratives, especially for strategic accounts. - Create a closed-loop feedback system Capture field intelligence including objections, competitive signals, win and loss themes, and adoption friction, and feed structured insights back to the VP, Product Evangelism, Solutions Marketing, and Product to improve readiness and message deployment. - Raise Ellucian’s thought leadership footprint Drive a consistent drumbeat of high-quality content and speaking engagements that increase market understanding and reinforce Ellucian’s leadership in responsible, AI-powered transformation. - Establish measurable evangelism programs Define success metrics for reach and engagement, advocacy pipeline, field enablement utilization, and influence on strategic opportunities, and use data to continuously improve programming. What you will bring Senior evangelism and market-facing experience - 10+ years of experience in product evangelism, product marketing enablement, go-to-market leadership, communications, or related market-facing roles in enterprise software or SaaS, with a demonstrated record of external speaking and executive facilitation. Executive presence and spokesperson readiness - Proven success delivering high-stakes presentations, keynotes, and executive briefings. Ability to engage confidently with senior institutional stakeholders such as presidents, provosts, CIOs, and student success leaders. Narrative execution without messaging ownership - Strong ability to operationalize Solutions Marketing messaging into stories, presentations, and assets that land with distinct audiences. High standards for message discipline, clarity, and authenticity. Customer advocacy builder - Experience creating and scaling customer champion motions, reference storytelling, and outcomes-based proof that can be used across events, sales pursuits, and market education. Cross-functional influence in a matrixed environment - Demonstrated ability to align and deliver through a matrix spanning Product, Engineering, Solutions Marketing, Sales Enablement, Customer Success, and regional GTM teams. Strong business and product acumen - Ability to understand product strategy and roadmap intent, translate it into institution-relevant value, and communicate trade-offs and outcomes credibly without over-promising. Operational rigor and program leadership - Comfort defining operating cadences, building repeatable programs, and measuring results with clear inputs and outputs such as content performance, engagement, advocacy growth, and field impact. Travel - Willingness to travel for major events and customer engagements across the USA. What makes #Ellucianlife - Comprehensive health coverage: medical, dental, and vision - Flexible time off - Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests - 401k w/ match & BrightPlan - to help you save for the future - Parental Leave - 5 charitable days to support the community that supports us - Telemedicine - Wellness - Headspace Care (mental health) - Wellbeats (virtual fitness classes) - RethinkCare & Wellthy– caregiver support - Diversity and inclusion programs which provide access to internal employee resource groups - Employee referral bonuses to encourage the addition of great new people to the team - We Foster a learning culture with: - Education Assistance Program - Professional development opportunities #LI-JG1 #LI-Remote

• Your primary task is to help internal and external clients add (complex) tracking and fix issues that arise. • You will take extreme amounts of initiative and enthusiasm to get stuff done. • You may not know how, but you figure it out by asking the right people, googling, and experimenting. • You will be responsible for communicating with internal and external teams to win buy-in, explain issues, and communicate progress.