• Partner with Product to identify and lead the growth roadmap and experimentation backlog, identifying opportunities across onboarding, activation, engagement, retention, and monetization. • Translate growth strategies and hypotheses into experiments, product improvements, and scalable experiences. • Design experiences such as onboarding flows, feature discovery, in-product education, and expansion or upgrade paths. • Partner with Product and Engineering to shape and run experiments, including A/B tests and iterative product improvements. • Use behavioral data, usability testing, customer feedback and funnel analysis to inform and validate design decisions and uncover growth opportunities. • Define success metrics and evaluate the impact of shipped work. • Collaborate closely with Product and Engineering leaders, and Growth stakeholders to shape initiatives and align on priorities. • Contribute design perspective and user insight to product strategy and roadmap discussions. • Help teams navigate tradeoffs between experimentation, technical constraints, and long-term product quality. • Produce clear user flows, prototypes, and polished UI across the design lifecycle. • Ensure growth optimizations maintain clarity, trust, and usability for professional users while preserving long-term product quality. • Identify repeatable growth patterns and contribute them to the design system helping ensure consistent and scalable experiences across the platform.

• Design for customer outcomes in Messaging • Shape product strategy • Use AI thoughtfully • Collaborate across teams and disciplines • Think at the systems-level • Measure, learn, iterate • Foster a bold, inclusive culture

• Tackle Cross-Product Problems: Define, design, and steward experiences that span the entire platform—ensuring cohesion and preventing silos. • Bring Systems Thinking to Craft: Shape, evolve, and contribute to our design systems; set standards and solve for consistency, scalability, and accessibility. • Leverage and Shape AI features: Ideate, design, and experiment with AI and automation—whether in customer features, predictive tools, or your own design workflow. • Collaborate & Lead Across Functions: Foster deep partnership with Product Managers, Engineers, UX Researchers, and Content Designers. • Measure & Iterate for Real Impact: Define success metrics, validate with analytics and qualitative insights, and iterate relentlessly for both user value and business outcomes. • Foster a Bold, Inclusive Culture: Elevate team craft, mentor others, share feedback, and help define what’s next for the Product Platform at HubSpot.

Who is Aiwyn and what do we do? Aiwyn is transforming the way accounting firms manage the entire revenue lifecycle. Backed by top-tier investors like Bessemer, KKR, and Revolution, we’re one of the fastest-growing scale-up SaaS companies in the world. We build category-defining technology—and we’re doing it with world-class people, processes, and products. To learn more, visit our website Who Are You: You’re the type of designer who finds deep satisfaction in transforming complex challenges into elegantly simple user experiences. Driven by curiosity, you dissect intricate workflows with first-principles clarity, consistently questioning assumptions and uncovering the underlying user needs that others might overlook. For you, great design is less about aesthetic perfection and more about intuitive interactions—making the complex not just accessible, but obvious. Comfortable in ambiguity, you see uncertainty as a creative opportunity, always seeking to iterate rapidly towards clarity and simplicity. Your designs don’t just look good—they feel intuitive. You measure success not just by user delight, but by tangible improvements in user efficiency and error reduction. You're eager to shape intuitive, transformative user experiences at a critical moment in our company's journey. Your strength comes from collaboration within an empowered trio alongside a Product Lead and Tech Lead, each equally accountable and working cohesively toward shared outcomes. You leverage tools like Figma not merely to mock up, prototype, and test designs, but to foster alignment, enable rapid iteration, and validate critical user workflows early and often. What Makes This Role Unique: At Aiwyn, you’ll join one of the fastest-growing SaaS companies transforming an accounting industry long burdened by legacy software—an industry now eager for innovation. Leveraging advancements in AI and LLMs, you’ll pioneer entirely new experiences that fundamentally reimagine how tax professionals interact with deeply complex workflows. Your designs won’t just improve existing processes; they’ll set new standards for clarity, usability, and intuitive interaction, shaping the future direction of our entire platform. You won’t be part of a feature factory here. Instead, you’ll join an empowered product team, collaborating closely with product managers and engineers to deeply understand customer needs and directly shape product decisions. You’ll engage firsthand with customers—conducting research, testing concepts, and rapidly iterating—ensuring your designs genuinely solve user problems rather than just checking off requirements. Beyond your own product area, you’ll partner with a supportive community of talented designers and cross-functional experts to build a cohesive, innovative platform. Together, we’re moving the industry towards automated online solutions that delight clients and dramatically improve efficiency for firms. At Aiwyn, our design system is robust but continuously evolving. You’ll not only leverage it, you’ll actively contribute to shaping its future alongside your peers in our design guild. Here, nothing is considered sacred; every idea is open to refinement, innovation, and improvement. If you’re an experienced product designer who thrives in a fast-paced environment—one that offers genuine ownership, direct customer engagement, and the freedom to continually rethink and refine how an entire industry operates—this is your role. What You'll Do: - Intuitive Flow Design: Develop and champion user experiences that dramatically simplify complex tax workflows, ensuring intuitive interactions that minimize errors and cognitive load. - Empowered Collaboration: Work as a cohesive unit with a Product Lead and Tech Lead, equally accountable for shared outcomes, fostering seamless alignment from strategic vision through execution. - Rapid Prototyping & Validation: Quickly create, iterate, and validate designs using tools like Figma, ensuring alignment with user needs and swift feedback loops. - Flexible and Adaptive Solutions: Innovate design solutions that allow efficient workflow adaptation based on real-time context and user interactions. - Strategic Documentation: Clearly articulate the "why" behind every design decision through robust documentation, storytelling, and visual communication to keep teams aligned and informed. - Design Culture Influence: Actively shape our design team's culture, methodologies, and standards, collaborating with colleagues to elevate our collective design capability and approach. What Success Looks Like: - 7+ years designing complex B2B SaaS products in high‑cognitive‑load, operationally demanding environments. - Demonstrated ability to turn intricate workflows into intuitive, user‑centered experiences that reduce errors and speed up task completion. - Deep collaboration track record with product managers and engineers—you co‑own outcomes, not just screens. - Mastery of rapid prototyping and iterative design in Figma (and similar tools), validating concepts early through research and testing. - Exceptional communicator who clearly and persuasively explains design rationale to technical and non‑technical stakeholders. - Expert UX writer who crafts concise, clear microcopy that enhances every interaction. - Solid grasp of cross‑device browser behavior and core web tech (HTML, CSS, JavaScript); you partner closely with engineers to ship designs as intended. Preferred: - Experience or strong interest in accounting, financial services, or tax compliance software. Why Work at Aiwyn? - The big-picture value proposition of this role is simple: join us, and you'll be paid competitively to have freedom in solving worthwhile, challenging problems alongside other A-players at a fast-growing SaaS startup led by an experienced and successful team with industry experience. Other benefits include: - Remote, work-from-anywhere culture - Competitive compensation - Healthcare benefits - Stock options - 401(k) matching - Adventure Travel Stipend on each anniversary of your employment with Aiwyn Our Values: - Relentless by Design - Owners not Renters - Trust at the Core Aiwyn is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Candidate information will be treated in accordance with our CCPA privacy notice which can be found here: https://www.aiwyn.ai/ccpa