• Design and produce 2D-focused marketing video creatives, including selective 3D content • Conduct market research and creative competition analysis. • Develop creative concepts aligned with product positioning and performance objectives • Prepare and structure creatives for creative testing frameworks, including multiple variants and formats. • Analyze creative performance in collaboration with the UA team and continuously optimize assets. • Maintain close, ongoing collaboration with User Acquisition Managers throughout the creative lifecycle.

• Lead global downstream marketing strategy for assigned product lines and platforms within the Diagnostics portfolio. • Translate global portfolio strategy into clear positioning, value propositions, messaging, and commercial plans. • Ensure consistent global brand and product messaging while enabling appropriate regional flexibility. • Own end-to-end lifecycle management for assigned products, from launch through growth, maturity, and end-of-life. • Partner with cross-functional teams, like Sales, R&D, Regulatory, Operations, and Clinical Affairs to incorporate customer insights, unmet needs, and commercial requirements into development and enhancement plans. • Drive post-launch optimization, line extensions, and differentiation strategies. • Lead global go-to-market planning, including launch strategy, pricing inputs, promotional planning, and commercialization readiness. • Lead the development and delivery of sales enablement tools, training materials, and launch communications in partnership with Sales and Commercial Operations. • Ensure disciplined launch execution with clear milestones, metrics, and accountability. • Leverage market research, voice-of-customer, and competitive intelligence to inform strategy and execution. • Monitor industry trends, customer workflows, and competitive dynamics across global diagnostics markets. • Translate insights into actionable recommendations for portfolio, messaging, and commercial priorities. • Serve as a key marketing partner to global and regional Sales leaders. • Collaborate closely with R&D, Clinical Affairs, Regulatory, Quality, Supply Chain, and Finance to ensure aligned commercialization. • Support strategic partnerships and distributor relationships as required, including coordination with external partners. • Lead, coach, and develop a high-performing global marketing team (Marketing managers and/or regional marketing leads). • Establish clear objectives, performance expectations, and development plans. • Foster a culture of accountability, collaboration, and continuous improvement. • Ensure all marketing activities, claims, and materials comply with regulatory, clinical, and quality requirements. • Uphold Meridian policies, ethical standards, and best practices across global markets.

• Develop and design marketing materials across digital platforms • Manage and support marketing initiatives using Zoho and related tools • Create engaging content using design and AI-driven tools • Maintain consistent brand messaging and visual standards • Collaborate with internal teams to support sales and business growth • Communicate ideas clearly and professionally with stakeholders

• Lead end-to-end launches for biopharma products and services in partnership with Product and Business Development, including positioning, messaging, and go-to-market rollout plans • Own external messaging and campaign calendars, ensuring consistent execution across web, social, PR, sales enablement, and event-related touchpoints • Own development of product marketing collateral, including content creation, creative direction, and final deliverables across digital, sales, partner, and event assets • Support the planning and execution of industry conferences, owning tactical execution for Tier 1 conferences including registration, event planning, cross-functional coordination, and assets Including supporting follow-up campaigns, social media calendar around conferences and biopharma engagement strategy with business development team • Partner with the marketing team on channel strategy, investment decisions, and performance measurement, contributing to annual marketing objectives, tactics, and budgets for product and service focus areas