This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are looking for a Senior Brand Strategist with experience distilling information into clear and compelling strategic direction. This position can function remotely with occasional travel for team or client meetings. - Developing brand architecture, positioning, strategy and messaging frameworks; championing the strategy from inception through execution of creative work - Drafting creative briefs, strategic POVs and presentations - Understanding clients' business, target audiences and factors relevant to the brand's growth - Analyzing research, data and trends, and synthesizing into insights and strategic direction - Creating comprehensive, competitive reviews and situational analyses - Briefing and collaborating with teams across creative and communications planning - Leading client-facing ideation and brainstorming sessions, with support - Staying up to date on consumer research, market trends and industry news, and sharing findings with teams and clients Qualifications - 4 years of experience in a strategic role; agency experience required - Analytical and creative problem-solving mindset; comfortable in ambiguity and able to form strategic hypotheses with minimal but sufficient information - Strong research skills and some experience with: - Desk research: sourcing and applying secondary research such as reports, statistics and articles to develop creative strategies - Research design: writing survey questionnaires and/or interview discussion guides; determining appropriate methodologies to meet objectives - Syndicated research: experience with social listening tools a plus, but not required - Exceptional writing skills, with a command of nuance and artful editing with brevity - Clear and precise communicator, curious and receptive listener - Strong presentation skills - Generalist collaborator who can work well alongside creatives, public relations, social media strategists and communications planners - Ability to clearly and concisely present and support viewpoints with sound rationale—balancing the confidence to voice informed perspectives with the humility to reconsider when wrong

At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too. You’ll be the bridge between client imagination and product innovation. Your mission is to turn business challenges into powerful creative strategies whilst staying grounded in what our GenAI platform can do today, and inspired by what it’ll do tomorrow. You’ll translate client goals into actionable, product-led creative opportunities that make them say, “Wait, we can do that?!” You’ll shape the future of how clients use our tools, from spotting use cases, inspiring creative applications, to guiding our product and creative teams toward smarter, more impactful work. - You’ve built a career at the intersection of creative strategy, technology, and innovation, ideally in an agency environment. Experience in SaaS would be a bonus. - You understand how to connect business problems with creative and technical solutions, and can communicate those ideas clearly to both clients and internal teams. - You’re fluent in AI and digital-first creative thinking, and you stay ahead of trends in GenAI and content automation. - You can work independently on complex, high impact projects, using your judgment to select the best approach and drive results. - You thrive on reducing complexity, finding elegant, automated, or repeatable ways to solve challenges. - You’re confident advising others and shaping decisions that impact multiple teams. - You have experience mentoring and guiding Creatives and Strategists, and you enjoy lifting others up. - You’re proactive about researching and implementing new tools, systems, or methods to keep us ahead of the curve. You’ll thrive here if you… - Collaborate naturally. You bring people together across Creative, Product, and Client teams to make great ideas happen. - Think in systems. You don’t just fix problems, you improve or invent the process so they don’t happen again. - Mentor with purpose. You take pride in developing others and being a go-to source of guidance and inspiration. - Stay curious. You’re plugged into creative, tech, and cultural trends, always finding new ways to apply them to our work. - Live our values. You act as an ambassador for how we work, bringing creativity, collaboration, and experimentation into everything you do. - Turn client needs into strategic plans that make the most of Pencil’s capabilities. - Spot high impact opportunities hiding in client challenges, and design clever, product-driven ways to solve them. - Craft aspirational use cases that align with the product roadmap and inspire clients to explore what’s next. - Translate the roadmap into creative possibilities, helping GenAI literate clients imagine the near future. - Act as the connective tissue between clients, Creative, and Product and ensure we’re building and delivering in sync. - Write tight, inspiring creative briefs that turn strategic insight into great work for our production team. - Champion creative excellence and innovation, making sure our ideas are as strong as our technology. - Lead, coach, and grow Creative Strategists, fostering excellence, collaboration, and innovation. - Mentor and inspire others, sharing expertise and building capability across creative and strategy teams. - Continuously improve processes, finding smarter, faster, or more scalable ways to deliver impact. - Represent our values and ways of working in every client interaction, collaboration, and creative decision. KPIs & Success Metrics: Success in this role will be measured by the strategic, creative, and operational impact you drive across client and internal initiatives. Specifically: - Strategic impact: - Strength and clarity of strategic recommendations adopted by clients. - Demonstrated influence on shaping client use cases aligned with the product roadmap. - Growth in the number and quality of client briefs led by strategic insight. - Creative impact: - Client feedback and satisfaction with creative strategy outputs. - Measurable uplift in campaign performance or creative effectiveness driven by your strategies. - Operational excellence: - Improved speed and scalability of creative-to-product collaboration. - Implementation of new systems or processes that reduce manual effort or complexity. - Consistent delivery of projects on time, with clear communication and minimal escalation. - Leadership & culture: - Mentorship feedback from junior strategists or creatives. - Contribution to cross-team collaboration and company wide initiatives. - Active demonstration of company values and leadership behaviors. - 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme - Health insurance / private medical cover - Monthly stipend towards wellness, fitness, and learning and development - Remote - work from anywhere in your home country - Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy - Access to our Pencil office in The Shard, London for UK employees - Flexible working hours

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a TV, Video, Audio & Display (TVAD) Strategist, you will plan and improve full‑funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV, while keeping efficiency on track. You’ll translate data and media learnings into clear decisions, run practical innovations, and scale what works. You’ll rely heavily on Bliss Point insights (Forecasting, Always‑On Incrementality, Brand Equity, Creative Insights, Customer Insights) to focus investment where it performs best, and you’ll partner closely with Client Leadership, Media investment, Econometrics, Creative, and other channel teams (e.g. Search, Social, Commerce/Retail Media) in your Pod. We align scope and expectations to our job architecture for consistency and transparent progression. Key Responsibilities Client‑Centric - Turn business goals into a clear TVAD plan across awareness / consideration / performance (CTV/OTT, online video, digital audio/podcasts, programmatic display, linear) and explain options and trade‑offs in plain language. - Lead day‑to‑day client strategy and execution; present growth‑focused updates and QBRs that connect media to business outcomes (revenue, CAC, LTV, incremental reach). The Tinuiti Way - Pair strong TVAD craft (audience/data sources, inventory quality, frequency/overlap control, brand safety/attention) with growing multi‑channel understanding - Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to amplify growth, teach clients and teams, and codify playbooks. Product‑Led - Use platform capabilities and optimization responsibly (e.g., DSP goal strategies, pacing, frequency, brand safety/verification); pilot safely, measure, then scale. - Apply Bliss Point insights to shape budgets and innovations (audience, inventory, formats, frequency strategy); provide structured feedback to improve tools. Data & Measurement‑Driven - Design valid tests suited to TVAD (geo/lift or holdout where feasible; otherwise powered A/B or time‑series), define success thresholds up front, and keep a steady read cadence; forecast expected impact and risk. - Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external senior stakeholders. - Explain model caveats when recommending changes; support the health of data/ops Owner Mindset - Move fast, keep promises, and remove recurring sources of waste (e.g., unmanaged frequency, low‑quality inventory, overlap - Help your Pod adopt better ways of working. Ways of working and values - Greatness attracts greatness: Keep improving your craft; embrace new tools and AI. - Clients grow, we grow: Focus on outcomes, evidence, and simple explanations. - Culture of ownership: Move fast, cut waste, and own the result end‑to‑end. Professional & Technical Qualifications - Experience: 5–7 years managing TV/video/audio/display at scale (CTV/OTT/Linear, online video, digital audio/podcasts, programmatic display) with end‑to‑end ownership; or 5–7 years in analytical roles (e.g., finance/consulting) with strong media analytics exposure. - Technical: Familiar with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management; comfortable coordinating with publishers/PMPs/partners. - Measurement: Incrementality/lift and basic A/Bs; forecasting; ability to connect media to revenue, CAC, LTV, incremental reach/attention. - Data skills: Advanced Excel/Sheets; SQL familiarity preferred; GA4 and platform analytics; clean documentation and communication. - Strong communication: Client‑ready storytelling; clear expectation‑setting; effective partner to Econometrics, Creative, channel teams, and Client Leadership. KPIs - Growth: Increase qualified reach/new‑household acquisition; revenue and LTV contribution from TVAD; incremental reach vs. other media. - Quality: Better attention/viewability/brand safety; improved frequency/overlap control. - Innovation: Plan and adopt a steady flow of practical innovations (audience/data, inventory quality, format/creative, frequency/quality), with decisions and learnings recorded. - Product/AI adoption: Responsible, heavier use of Bliss Point and platform optimization with proven, incremental impact. - Efficiency (guardrail): Hold or improve CAC/ROAS/CPx while growing profitable volume. The hiring salary range for this role is $90,000 - $100,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. FLSA Classification: Exempt We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Benefits: Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts Retirement: Match up to 4% of your contributions at 100% with immediate vesting Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Dandy is transforming the $300B dental industry with cutting-edge technology and a world-class customer experience. As we expand beyond the U.S. into new international markets, we’re building the operational foundation needed to scale our brand globally. We’re looking for a Creative Project Lead to support Dandy’s international expansion by ensuring our brand and creative work can scale across markets. In this project management role, you’ll partner closely with regional General Managers and Dandy’s U.S.-based creative team to manage the intake, localization, and delivery of creative assets for international markets. You’ll act as the operational bridge between regional market needs and our internal creative teams, managing workflows that ensure campaigns, assets, and messaging are properly localized and delivered efficiently. This role sits within the Brand & Creative team and will work closely with cross-functional partners across marketing, GTM, and regional teams. This role must be based on the U.S. East Coast, the U.K., or Europe and work closely with our U.S. teams. What You'll Do - Serve as the primary operational partner to regional General Managers, managing inbound creative and marketing requests for international markets. - Manage the intake, prioritization, and execution of creative projects supporting global market launches and regional marketing initiatives. - Coordinate with Dandy’s U.S.-based Brand and Creative teams to ensure international markets receive localized versions of campaigns, creative assets, and marketing materials. - Run localization workflows using translation and localization tools to adapt messaging and assets for regional markets. - Ensure translated and localized assets maintain Dandy’s brand standards while meeting local market requirements. - Build and manage scalable processes for international creative production, ensuring efficient workflows across teams and time zones. - Partner cross-functionally with Growth, Product and Customer Lifecycle Marketing, and regional teams to ensure alignment across global initiatives. - Track project timelines, dependencies, and deliverables across multiple markets simultaneously. - Maintain clear communication with stakeholders across regions, ensuring transparency and alignment throughout project execution. - Identify opportunities to improve localization workflows, tooling, and operational efficiency as Dandy continues to scale globally. Qualifications - 4+ years of experience in creative project management, marketing operations, or localization program management – ideally within a high growth start-up or agency environment. - Proven experience managing complex creative or marketing projects across multiple stakeholders and teams. - Strong organizational and project management skills with the ability to manage multiple initiatives across markets and time zones. - Experience working closely with creative teams, marketers, and cross-functional partners to deliver campaigns and marketing assets. - Familiarity with localization workflows, translation tools, or content management systems (Asana, Acolad, Figma, Google Suite). - Experience managing workstreams that involve regional adaptation of marketing or creative assets. - Excellent communication and stakeholder management skills. - Ability to operate independently in a fast-paced, high-growth environment. - High attention to detail and a strong sense of ownership. - A positive attitude, collaborative mindset, and enthusiasm for building scalable systems in a fast-growing company. Bonus Points For - Experience collaborating with marketing or business teams across EMEA, LATAM, or APAC markets. - Experience supporting international market launches or global expansion efforts. - Background working in high-growth B2B or B2C startups within the medtech space. - Ability to speak multiple languages. Benefits - Comprehensive and inclusive benefits tailored to each country where we operate. - Local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off. Company Description Dandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics. Dandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals. If you require any accommodations for your interview or have any questions beforehand, rest assured that we will do everything we can to meet your needs.