Intro: Fuel Made is looking for a Retention Marketing Strategist to lead strategy and client relationships for high-performing Shopify brands on Klaviyo . In this role, you’ll own retention roadmaps, guide creative campaigns across email and SMS, and help brands grow customer lifetime value through storytelling, segmentation, and smart automation. You’ll collaborate with our talented team of designers, writers, and strategists — blending creativity with analytics to drive lasting impact. If you love turning data into insight, leading client conversations, and crafting retention experiences that resonate, we’d love to meet you. About Fuel Made Fuel Made is a boutique ecommerce agency recognized for thoughtful strategy, elevated creative, and lasting client partnerships. We specialize in helping high-performing Shopify brands grow through exceptional lifecycle marketing, retention strategy, and creative execution through Klaviyo. Our team blends the precision of strategy with the craft of storytelling — pairing data-driven decision making with distinctive, human-centered retention initiatives that drive real business impact. About the Role As a Retention Strategist , you’ll own strategy and client relationships across a portfolio of premium Shopify brands on Klaviyo. You’ll translate each brand’s goals into retention plans that balance performance, creativity, and long-term growth, working closely with our copy, design, and project management teams to bring your ideas to life. This is a highly collaborative role that sits at the intersection of client success, retention strategy, and lifecycle marketing. You’ll lead conversations that shape how brands communicate, convert, and retain their customers — across email, SMS, and beyond. What You’ll Do Client & Strategy Ownership Serve as the main strategic point of contact for 15+ retained brands. Lead client calls, unpack business goals, and translate them into actionable retention roadmaps. Guide ongoing planning across email, SMS, and loyalty initiatives — with an eye toward LTV, engagement, and long-term retention health. Cross-Team Collaboration Partner closely with copywriters, designers, and project managers to deliver strategy through beautifully crafted, high-performing campaigns and flows. Review final creative for strategic alignment, accuracy, and brand voice consistency. Maintain visibility and accountability across projects using Asana and Slack. Optimization & Insights Analyze performance across flows and campaigns to identify trends, test opportunities, and areas for improvement. Ideate and oversee A/B tests — from segmentation and creative to timing and offer structure. Turn performance data into actionable insights that elevate results month over month. You’ll Thrive Here If You… Love building relationships and guiding clients toward big-picture retention wins. Can balance strategic thinking with hands-on problem solving. Enjoy the interplay of creative storytelling and performance analytics. Keep calm under multiple moving pieces, and help others do the same. Care deeply about quality — not just output. Believe that kindness, transparency, and curiosity make for the best work. Qualifications Curiosity about AI and tools that enhance strategic and creative efficiency. Why You’ll Love Working Here Work alongside senior-level strategists, designers, and copywriters who care deeply about their craft. Be part of a small, high-performing team that values collaboration, curiosity, and growth. Opportunities to expand your role and grow your expertise as Fuel Made continues to evolve. Benefits: Competitive pay: Including a profit-sharing program. Retirement help: We add 7-10% of your salary to a 401K (or retirement for intl), no matching needed. Health, dental, vision, and disability insurance coverage: 100% employee premium coverage. Remote first/only: Enjoy a flexible work schedule, and work from wherever you like. Vacation: All major holidays, plus 3 weeks paid vacation—which includes the last week of the year, plus 3 personal days. Work/life harmony: We keep work to 40 hour weeks Technology stipend : So you can focus on your work Parental leave : So you can take a little time to care about the things that matter most. 5-year bonus : Paid sabbatical + $3,000 US bonus + additional week of PTO going forward The best team you've ever worked with. *Location: We're looking for individuals located in time zones with full overlap with North America.

• Execute 25–40 weekly email campaigns (via Klaviyo/Mailchimp) + 1–2 SMS campaigns (via Attentive) • Collaborate with Merchandising, Design, and Photography teams to deliver high-performing campaigns • QA campaign setup across links, segmentation, creative, and rendering • Support performance tracking: opens, clicks, revenue, engagement trends • Use AI tools to streamline campaign creation and content ideation • Maintain clean workflows across multiple brands and platforms

• Own and execute technical platform setup and configuration for clients, including Everflow configuration and Shopify integrations. • Independently diagnose and clearly articulate root causes and fixes for tracking and integration issues, involving Engineering only when necessary. • Manage client onboarding from post-contract through go-live, ensuring accurate tracking and smooth integrations. • Lead technical discovery during sales handoff and translate business needs into system configurations. • Project manage technical client requests and issues through resolution with speed and clarity. • Troubleshoot tracking, integration, and reporting issues using tools such as Chrome DevTools and Postman or other API testing tools. • Execute business-driven updates such as commission changes, feature rollouts, and configuration adjustments. • Build and maintain SOPs, documentation, and troubleshooting guides for recurring workflows. • Serve as the primary technical point of contact for clients, communicating solutions clearly and confidently. • Collaborate with engineering and product teams to scope and deliver client-specific needs. • Surface recurring technical issues and automation opportunities to improve the platform and client experience.

• Maintain HR records, contracts, NDAs, and onboarding documents • Support onboarding & offboarding of team members • Track holidays, sick days, availability & leave policies in ClickUp • Log warnings, PIPs, and HR notes accurately and confidentially • Support performance review cycles (6-month reviews, check-ins) • Ensure team rituals are followed (Monday Focus, Friday Reflection, reviews) • Keep ClickUp spaces, tasks & SOPs clean, updated, and enforced • Follow up on missed deadlines, incomplete tasks, missing reports • Maintain internal SOP documentation & templates • Support time tracking & productivity tools (Clockify / ActivTrak) • Assist with invoicing, contracts, document collection where needed • Act as a reliable execution layer between Founder, Ops Manager, and team • Prepare summaries, reports, and internal updates • Handle operational to-dos so leadership can stay focused on growth • Flag risks, gaps, or recurring issues before they become problems