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DEPT Agency aims to be a leading digital services provider specializing in digital products, marketing solutions, and advertising experiences. The company foste
Manager, Programmatic
Location
California + 4 moreAll locations: California | Colorado | Oregon | Utah | Washington
Posted
96 days ago
Salary
$65K - $80K / year
Seniority
Mid Level
Job Description
Manager, Programmatic
DEPT Agency
• Maintain 100% focus on one of DEPT®s largest, most dynamic clients. • Design and execute programmatic strategies across Display, Video, CTV, and Audio that align with client business objectives. • Manage large scale budgets, ensuring optimal allocation across tactics and inventory to maximize ROI. • Lead the negotiation and management of Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals with premium publishers. • Translate complex programmatic data into actionable insights for client presentations, moving beyond the "what" to the "why." • Partner with Integrated Planning and Data Strategy teams to ensure programmatic activity is a cohesive part of the total media mix. • Oversee the technical quality of campaigns, ensuring brand safety standards and 3rd-party verification (IAS, DV) are strictly maintained. • Provide guidance and tactical support to Associate-level team members, helping to foster the next generation of programmatic experts.
Job Requirements
- 2-4 years of hands-on experience in programmatic media buying, specifically within Google Ads and DSPs like DV360, The Trade Desk, or Amazon DSP.
- Deep understanding of the programmatic ecosystem, including identity solutions, real-time bidding, and the evolving cookie-less landscape.
- Proven ability to manage high volume, full-funnel campaigns, moving from broad awareness to performance-based conversion.
- Proven ability to manage high-touch accounts while prioritizing effectively and maintaining composure and positivity under pressure.
- Proficiency in Excel and data visualization tools; you can find the "story" within the spreadsheet.
- Experience with ad servers (Google Campaign Manager 360) and 3rd party verification tools (IAS, DoubleVerify, MOAT).
- Exceptional communication skills—you can explain the complexities of programmatic to clients in a clear and compelling way.
- A "better together" spirit and a relentless curiosity to test new platforms and inventory sources.
Benefits
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
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