• Develop and execute a comprehensive North American sales strategy predominantly focused on the US market , to drive revenue growth and market penetration. • Analyze market trends and competitive dynamics to identify growth opportunities and refine go-to-market tactics. • Partner with Marketing, Product, and Customer Success to align on messaging, pipeline generation, and customer engagement. • Lead, mentor, and coach a team of sales executives and account managers to exceed performance targets. • Establish KPIs, dashboards, and forecasting methodology to ensure pipeline accuracy and accountability. • Implement scalable sales processes, including territory planning, account segmentation, and enterprise selling frameworks. • Build and strengthen executive relationships within hospitals, IDNs, health systems, specialty pharmacies, and related healthcare ecosystems. • Lead enterprise-level negotiations, proposals, and contract execution. • Identify opportunities for channel partnerships and strategic alliances to increase market reach. • Collaborate with Product and Engineering teams to relay market feedback, feature needs, and customer insights. • Support Marketing in creating targeted campaigns and attending key industry events, conferences, and tradeshows. • Work closely with Customer Success to ensure seamless onboarding, high adoption, and long-term client satisfaction.

• Demonstrate and sell our client partner Food and Non-Food products to restaurants, schools, hospitals, hotels and beyond

• Responsible for sales of Simple Western and Cellular Analysis instruments within assigned territory • Develop and execute strategic plans for sales portfolio • Support customers throughout the territory • Work closely with the full Commercial Team for coordinated customer approach • Maintain and develop incremental business in existing and new accounts • Provide accurate sales forecasts for Immunoassay Product Lines • Manage active leads, customers, and opportunities using SalesForce.com • Ensure customer understanding of products’ value proposition

• Own the design, execution, and optimization of sales compensation programs • Partner with Sales Leadership, Finance, and RevOps to design compensation plans that drive the right behaviors • Model compensation scenarios to support quota setting, territory planning, and incentive optimization • Ensure commission plans are executed accurately and consistently across all eligible roles and regions • Build and deliver reporting on commissions, attainment, earnings distribution, and plan effectiveness • Manage and optimize sales compensation systems and integrations across CRM, commission tools, and data sources • Act as the subject matter expert for compensation systems, workflows, and data integrity • Serve as the primary point of contact for sales compensation questions from sales teams and leadership