• Market intelligence—be the expert on our customers, who they are, how they buy, and their key buying criteria. • Understand the competitive landscape—be an expert on our competition and how they are positioned. • Collaborate with product management and Demand Generation to develop product positioning and messaging that resonates with our target buyer personas. • Understand our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. • Develop resources that support the prospect and customer journey including compelling use cases, solution briefs, demos, event presentations and website messaging. • Take the lead on partnering with Product Management and Demand Generation to bring new products and releases to the market. • Serve as a trusted leader within the organization who can effectively present the value of our solutions in webinars and at events. • Manage and support content development for sales training and sales kickoff to ensure we lead with value-driven messaging. • Partner with Product Management to report on the effectiveness of new products in the market - pipeline, closed won ARR, renewals.

• Lead a cross-functional product team • Take responsibility for delivery, technical direction, and team effectiveness in a multi-stack environment • Full ownership of delivery for the product team across two products • Planning, prioritization, and execution to ensure predictable outcomes • Ownership of technical decisions and system evolution across Python, PHP, and React stacks • Maintaining and raising engineering standards, including testing and quality practices • Close collaboration with Product, Data, QA, and other stakeholders • Early identification and mitigation of delivery, quality, and technical risks • Coaching, mentoring, and performance management of team members • Pragmatic improvement of team structure, processes, and workflows

Intro: Fuel Made is looking for a Retention Marketing Strategist to lead strategy and client relationships for high-performing Shopify brands on Klaviyo . In this role, you’ll own retention roadmaps, guide creative campaigns across email and SMS, and help brands grow customer lifetime value through storytelling, segmentation, and smart automation. You’ll collaborate with our talented team of designers, writers, and strategists — blending creativity with analytics to drive lasting impact. If you love turning data into insight, leading client conversations, and crafting retention experiences that resonate, we’d love to meet you. About Fuel Made Fuel Made is a boutique ecommerce agency recognized for thoughtful strategy, elevated creative, and lasting client partnerships. We specialize in helping high-performing Shopify brands grow through exceptional lifecycle marketing, retention strategy, and creative execution through Klaviyo. Our team blends the precision of strategy with the craft of storytelling — pairing data-driven decision making with distinctive, human-centered retention initiatives that drive real business impact. About the Role As a Retention Strategist , you’ll own strategy and client relationships across a portfolio of premium Shopify brands on Klaviyo. You’ll translate each brand’s goals into retention plans that balance performance, creativity, and long-term growth, working closely with our copy, design, and project management teams to bring your ideas to life. This is a highly collaborative role that sits at the intersection of client success, retention strategy, and lifecycle marketing. You’ll lead conversations that shape how brands communicate, convert, and retain their customers — across email, SMS, and beyond. What You’ll Do Client & Strategy Ownership Serve as the main strategic point of contact for 15+ retained brands. Lead client calls, unpack business goals, and translate them into actionable retention roadmaps. Guide ongoing planning across email, SMS, and loyalty initiatives — with an eye toward LTV, engagement, and long-term retention health. Cross-Team Collaboration Partner closely with copywriters, designers, and project managers to deliver strategy through beautifully crafted, high-performing campaigns and flows. Review final creative for strategic alignment, accuracy, and brand voice consistency. Maintain visibility and accountability across projects using Asana and Slack. Optimization & Insights Analyze performance across flows and campaigns to identify trends, test opportunities, and areas for improvement. Ideate and oversee A/B tests — from segmentation and creative to timing and offer structure. Turn performance data into actionable insights that elevate results month over month. You’ll Thrive Here If You… Love building relationships and guiding clients toward big-picture retention wins. Can balance strategic thinking with hands-on problem solving. Enjoy the interplay of creative storytelling and performance analytics. Keep calm under multiple moving pieces, and help others do the same. Care deeply about quality — not just output. Believe that kindness, transparency, and curiosity make for the best work. Qualifications Curiosity about AI and tools that enhance strategic and creative efficiency. Why You’ll Love Working Here Work alongside senior-level strategists, designers, and copywriters who care deeply about their craft. Be part of a small, high-performing team that values collaboration, curiosity, and growth. Opportunities to expand your role and grow your expertise as Fuel Made continues to evolve. Benefits: Competitive pay: Including a profit-sharing program. Retirement help: We add 7-10% of your salary to a 401K (or retirement for intl), no matching needed. Health, dental, vision, and disability insurance coverage: 100% employee premium coverage. Remote first/only: Enjoy a flexible work schedule, and work from wherever you like. Vacation: All major holidays, plus 3 weeks paid vacation—which includes the last week of the year, plus 3 personal days. Work/life harmony: We keep work to 40 hour weeks Technology stipend : So you can focus on your work Parental leave : So you can take a little time to care about the things that matter most. 5-year bonus : Paid sabbatical + $3,000 US bonus + additional week of PTO going forward The best team you've ever worked with. *Location: We're looking for individuals located in time zones with full overlap with North America.

• Execute 25–40 weekly email campaigns (via Klaviyo/Mailchimp) + 1–2 SMS campaigns (via Attentive) • Collaborate with Merchandising, Design, and Photography teams to deliver high-performing campaigns • QA campaign setup across links, segmentation, creative, and rendering • Support performance tracking: opens, clicks, revenue, engagement trends • Use AI tools to streamline campaign creation and content ideation • Maintain clean workflows across multiple brands and platforms