• Write SEO-focused content including blogs, landing pages, pillar pages, FAQs, and content refreshes aligned to search intent and client strategy • Follow content briefs, keyword frameworks, and topic outlines while contributing to structure, narrative flow, and clarity • Maintain consistent brand voice, readability, and editorial quality across clients and content types • Incorporate internal linking, metadata guidance, and on-page SEO best practices into content deliverables • Use AI tools to support research, outlining, drafting, and optimization while maintaining human editorial oversight • Evaluate AI-assisted content for originality, accuracy, tone, and alignment to brand and SEO standards • Format content end to end in clean, structured HTML or CMS-ready formats • QA content at scale for factual accuracy, hallucination removal, grammar, and compliance with brand guidelines • Partner with SEO strategists, account teams, and clients to align content with performance goals

• Produce and edit video content for marketing campaigns, product launches, and social media • Travel periodically to farms and field locations to capture real-world product video and photo content • Design digital marketing assets including graphics, ads, and website visuals • Create trade show booth graphics and event marketing materials • Develop and design presentation slides for sales, marketing, and executive presentations • Produce short-form video and visual content optimized for social media platforms • Collaborate with marketing, product, and sales teams to support campaigns and product storytelling • Maintain consistent brand visuals across all marketing materials • Help organize and manage marketing visual assets and content libraries

• Be the expert - use your industry and product knowledge to position solutions and ensure customer success. • Manage our customers - driving adoption and outcomes leading to renewals, expansion, and advocacy across your book of business. • Review user analytics to understand which customers are getting value and which customers are under-utilizing key features that could help bring them more value. • Implement strategies and work directly with customers to help them maximize the value they are getting from Northspyre. • Serve as a liaison between clients and our product/technical team -- 1) to resolve any issues and advocate for customers and 2) to provide feedback on new and existing features • Help manage and respond to customer support tickets while determining a strategy to improve our processes. • Ensure a seamless onboarding experience for new customers by overseeing implementation • Travel as needed to visit client offices in-person. Some travel may be involved but likely no more than 1-2 days every 2-3 months (post pandemic).

• Review contributor evaluations of model-generated responses to ensure adherence to project-specific guidelines and rubric dimensions. • Verify that contributors consistently apply all instructions, constraints, and evaluation criteria when assessing model responses. • Confirm that contributors accurately identify factual errors, hallucinations, or missing information in model responses, ensuring evaluations reflect whether responses fulfill the user query. • Ensure contributor-selected options align appropriately with rubric dimensions and are justified by the evidence present in the model response. • Review open-text comments provided by contributors, ensuring they identify areas of opportunity, weaknesses, or limitations that may not have been captured by rubric criteria. • Provide detailed feedback on contributor performance, highlighting areas for improvement and ensuring evaluations are consistently high-quality.