Location3

• Own the strategic relationship for a portfolio of franchise and multi-location accounts. • Develop annual and quarterly marketing strategies that connect national brand priorities to local market performance, with clear KPIs, testing plans, and a defined path to optimization. • Work cross-functionally with paid search, paid social, SEO, analytics, and technology teams to align execution with strategy and keep client goals at the center of every decision. • Lead QBRs, performance reviews, and client presentations with a point of view, not just a report. • Identify growth opportunities proactively, whether that's channel expansion, budget reallocation, or new service initiatives.

• Support Local Marketing Managers by assisting franchisees with LOCALACT questions, follow ups, and education. • Participate in scheduled calls and outreach focused on explaining performance results and next steps already defined by the Manager. • Help franchisees understand LOCALACT dashboards, reports, and basic paid and organic performance metrics. • Reinforce campaign updates, recommendations, and action items provided by the Local Marketing Manager. • Support onboarding, enrollment, walkthroughs, and ongoing platform education for LOCALACT users. • Answer common questions related to performance data, reports, budgets, and platform functionality. • Monitor conversations for confusion, friction, or unresolved issues and flag them for the Manager. • Escalate complex, sensitive, or high-risk situations to the Local Marketing Manager or Client Services Manager. • Create, update, and manage Zendesk tickets related to advisor interactions and follow ups. • Document conversations, questions, and outcomes to ensure continuity across teams. • Provide overflow call coverage when Local Marketing Managers reach capacity. • Follow established playbooks, processes, and service standards to ensure consistent support. • Contribute feedback to improve advisor resources, FAQs, and training materials.

• Serve as the primary Local Marketing Manager and point of contact for assigned enterprise client teams and their franchisees. • Act as a strategic advisor and performance partner to franchise owners, helping them understand results and take clear, prioritized action. • Carry the highest call volume for assigned accounts until capacity is reached. • Lead recurring coaching and performance calls focused on local marketing results, execution quality, and growth opportunities. • Analyze LOCALACT performance data, paid and organic KPIs, and location-level trends to identify gaps, risks, and upside. • Translate performance insights into clear action plans aligned to enterprise and brand goals. • Input, approve, and manage campaign changes, budget adjustments, targeting updates, and optimizations within LOCALACT. • Support franchisees in executing enterprise initiatives, promotions, and system-wide marketing programs at the local level. • Translate corporate and enterprise marketing strategy into practical, actionable local execution guidance. • Monitor account health and proactively identify performance risk, underperformance patterns, and expansion opportunities. • Coordinate with Paid Media, SEO, analytics, Strategy Directors, and Operations teams to ensure accurate data and aligned execution. • Determine when to involve Local Marketing Coordinators for education, onboarding, or overflow support. • Escalate complex, sensitive, or high-risk situations to the Local Strategy Manager when appropriate. • Review Zendesk activity tied to assigned accounts to identify themes, friction points, and early risk signals. • Document recommendations, action plans, follow-ups, and outcomes to ensure continuity and accountability. • Contribute to the ongoing improvement of LOCALACT playbooks, performance frameworks, and service standards.

• Lead new business development efforts for enterprise, franchise, and multi‑location prospects • Own end‑to‑end sales cycles including prospecting, discovery, audits, proposals, and close • Serve as the primary sales lead in executive‑level prospect conversations and negotiations • Conduct strategic discovery and lead audit presentations that align marketing solutions to business outcomes • Maintain a healthy, well‑qualified pipeline with clear next steps and disciplined follow‑through • Partner with executive leadership on high‑priority and complex opportunities • Develop and maintain accurate pipeline reporting and revenue forecasting • Identify and address stalled opportunities through strategic problem‑solving and executive engagement • Collaborate with strategy and delivery teams to ensure alignment between what is sold and what is delivered • Provide feedback on positioning, pricing, and go‑to‑market approach based on market response • Represent Location3 with confidence, credibility, and professionalism in all prospect interactions

• Lead strategy for franchise and multi–location client accounts, serving as the senior day–to–day strategic contact • Partner with corporate marketing leaders to understand business goals, growth priorities, and brand requirements • Develop annual and quarterly marketing strategies that connect national objectives to local performance outcomes • Translate business goals into clear KPIs, testing plans, learning agendas, and optimization priorities • Guide integrated planning across paid media, SEO, content, analytics, and technology teams • Review performance trends and help teams prioritize optimization and experimentation • Lead client presentations, including QBRs, performance reviews, and executive updates • Ensure reporting clearly explains what happened, why it happened, and what actions should follow • Oversee and guide budget management, pacing, scope changes, and SOW alignment in partnership with leadership • Identify growth opportunities such as channel expansion, CRO improvements, and new service initiatives

• Write SEO-focused content including blogs, landing pages, pillar pages, FAQs, and content refreshes aligned to search intent and client strategy • Follow content briefs, keyword frameworks, and topic outlines while contributing to structure, narrative flow, and clarity • Maintain consistent brand voice, readability, and editorial quality across clients and content types • Incorporate internal linking, metadata guidance, and on-page SEO best practices into content deliverables • Use AI tools to support research, outlining, drafting, and optimization while maintaining human editorial oversight • Evaluate AI-assisted content for originality, accuracy, tone, and alignment to brand and SEO standards • Format content end to end in clean, structured HTML or CMS-ready formats • QA content at scale for factual accuracy, hallucination removal, grammar, and compliance with brand guidelines • Partner with SEO strategists, account teams, and clients to align content with performance goals

• Lead strategy for franchise and multi‑location client accounts, serving as the senior day‑to‑day strategic contact • Partner with corporate marketing leaders to understand business goals, growth priorities, and brand requirements • Develop annual and quarterly marketing strategies that connect national objectives to local performance outcomes • Translate business goals into clear KPIs, testing plans, learning agendas, and optimization priorities • Guide integrated planning across paid media, SEO, content, analytics, and technology teams • Review performance trends and help teams prioritize optimization and experimentation • Lead client presentations, including QBRs, performance reviews, and executive updates • Ensure reporting clearly explains what happened, why it happened, and what actions should follow • Oversee and guide budget management, pacing, scope changes, and SOW alignment in partnership with leadership • Identify growth opportunities such as channel expansion, CRO improvements, and new service initiatives

• Lead all Google Tag Manager implementations and governance • Deploy and QA conversion tracking across Google, Meta, Microsoft, and programmatic • Build and maintain event tracking (forms, calls, chat, store locator, engagement actions) • Troubleshoot attribution discrepancies and platform mismatches • Own GA4 data integration into Power BI • Build and maintain scalable Power BI dashboards (internal + client-facing)

• Lead audience and journey strategy initiatives including audience frameworks and journey mapping • Own omnichannel strategy across paid search, paid social, programmatic display, video, CTV, and owned media channels • Design scalable media strategies that support franchise and multi‑unit business models while maintaining local relevance • Establish standards for testing, optimization, performance management, and media quality across channels • Partner with the Marketing Technology team to support closed‑loop measurement, attribution approaches, and dashboards tied to business outcomes

• Maintain and distribute accurate business information across local directories • Monitor and update listings for consistency and compliance • Manage large datasets and troubleshoot data discrepancies • Research, collect, and analyze data for local listing programs • Assist in implementing SEO strategies to improve organic search performance • Conduct keyword research and competitor analysis • Create content strategies aligned with SEO best practices • Collaborate with the content team to produce high-quality content