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Founding GTM Content & Positioning Lead
Location
United States
Posted
86 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Founding GTM Content & Positioning Lead
Somewhere
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role exists because we have strong traction, compelling proof points, and a powerful story — but we need someone who can turn that into the messaging, content, and sales assets that accelerate growth. You will own the strategy and execution of how we communicate our product, our value, and the category we are helping define. This is not a narrow content role. We are looking for someone with strong business judgment and exceptional communication skills who can translate real customer conversations into clear, persuasive assets that move deals forward. You will work directly with the founders and GTM leadership team and collaborate with external design and production resources. Your responsibility is to own the thinking, positioning, and output that drives demand and supports revenue growth. What You'll Own - Positioning & Messaging: Develop and continuously refine the company’s core messaging framework — how we talk about the problem we solve, the product we’ve built, and why it matters now. - Sales Enablement Assets: Create the materials that help move deals forward, including: - Sales decks - Case studies - One-pagers - ROI frameworks - Product documentation - Website Messaging: Own the messaging and copy across the company website. - Content & Thought Leadership: Build a content presence that resonates with senior GTM leaders and revenue operations professionals, including: - Blog posts - LinkedIn thought leadership - Short-form insights - Strategic narrative pieces - Customer Storytelling: Capture and amplify customer success stories in ways that resonate with prospective buyers, including: - Case studies - Data-backed proof points - Customer quotes and narratives - Referenceable customer materials used throughout the sales process. What Success Looks Like (First 90 Days) - A refined messaging framework used consistently across the company - At least three polished customer case studies ready for use in sales conversations - Updated website copy that reflects the company’s positioning and product direction - A defined content cadence and strategic publishing plan - Product marketing documentation supporting the platform’s key use cases - A clear understanding of what messaging resonates with buyers and a plan to double down on it - A marketing nurture strategy to maintain engagement with high-value prospects Qualifications - Exceptional written communication skills — you can make complex ideas simple and compelling - Strong strategic thinking — you understand how businesses operate and how products drive outcomes - Builder mindset — you enjoy creating systems, assets, and narratives from scratch - Ownership mentality — you take responsibility for outcomes, not just tasks - High proficiency with AI tools to improve speed, leverage, and quality of output - 2–5 years of experience in a role involving business analysis, product marketing, consulting, or strategic content creation Strong Additional Experience - Background in B2B SaaS - Exposure to revenue operations, GTM teams, or customer success tooling - Experience in early-stage or startup environments - Experience producing sales enablement materials such as decks, case studies, or battlecards - Experience managing external design or production partners This Role May Not Be a Fit If - You prefer working within highly structured organizations with large teams - You specialize in only one marketing channel or discipline - You prefer narrowly defined responsibilities with clear handoffs - You are primarily motivated by base salary rather than long-term equity upside Benefits - Early-stage equity with meaningful upside - Direct collaboration with founders and GTM leadership - Real customer traction and measurable product impact - The chance to shape the narrative for a new category in the market - Immediate visibility into the impact of your work
Job Requirements
- Exceptional written communication skills — you can make complex ideas simple and compelling
- Strong strategic thinking — you understand how businesses operate and how products drive outcomes
- Builder mindset — you enjoy creating systems, assets, and narratives from scratch
- Ownership mentality — you take responsibility for outcomes, not just tasks
- High proficiency with AI tools to improve speed, leverage, and quality of output
- 2–5 years of experience in a role involving business analysis, product marketing, consulting, or strategic content creation
- Strong Additional Experience
- Background in B2B SaaS
- Exposure to revenue operations, GTM teams, or customer success tooling
- Experience in early-stage or startup environments
- Experience producing sales enablement materials such as decks, case studies, or battlecards
- Experience managing external design or production partners
- This Role May Not Be a Fit If
- You prefer working within highly structured organizations with large teams
- You specialize in only one marketing channel or discipline
- You prefer narrowly defined responsibilities with clear handoffs
- You are primarily motivated by base salary rather than long-term equity upside
Benefits
- Early-stage equity with meaningful upside
- Direct collaboration with founders and GTM leadership
- Real customer traction and measurable product impact
- The chance to shape the narrative for a new category in the market
- Immediate visibility into the impact of your work
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