This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role offers the opportunity to shape and communicate the narrative behind a sophisticated technology platform that combines hardware, software, data, and AI capabilities. The Staff Product Marketing Manager will act as a strategic storyteller, translating complex technical concepts into compelling market narratives that resonate with executives, developers, and product users alike. Working cross-functionally with product, engineering, sales, and marketing teams, this role plays a critical part in aligning messaging across the entire buyer journey. The position combines strategic thinking with hands-on execution, ensuring that platform messaging remains consistent, impactful, and relevant across multiple channels. It also involves contributing to high-visibility initiatives such as major events, product launches, and executive presentations. This is a high-impact role designed for someone who thrives in fast-moving environments and enjoys influencing both strategy and market perception. - Develop and evolve a unified platform narrative that communicates the value of integrated hardware, software, data, and AI capabilities. - Translate complex technical concepts into clear, compelling messaging tailored to executives, CIOs, developers, and operational users. - Collaborate with product, engineering, sales, and marketing teams to ensure consistent messaging across launches, campaigns, and go-to-market initiatives. - Create and maintain core marketing assets including platform pitch decks, roadmap narratives, solution briefs, and executive presentations. - Support field teams with strategic enablement content that helps drive adoption, pipeline growth, and customer engagement. - Contribute to thought leadership initiatives by shaping narratives for industry events, keynote presentations, demos, and major company announcements. - Analyze customer insights, competitive trends, and market signals to refine positioning and guide platform marketing strategy. - Lead or support cross-functional initiatives that align product roadmaps with clear market messaging and customer value. Qualifications - 7+ years of experience in product marketing, portfolio marketing, or a related role within B2B SaaS or platform-based organizations. - Proven experience developing messaging frameworks, platform narratives, and go-to-market strategies across multiple products or services. - Strong cross-functional leadership skills with the ability to collaborate effectively with product, engineering, sales, and marketing teams. - Exceptional communication and storytelling abilities, including executive-level writing, presentations, and public speaking. - Experience creating content and narratives for senior audiences such as C-suite leaders, CIOs, or industry stakeholders. - Strategic mindset combined with the ability to execute tactically across marketing assets, campaigns, and launch materials. - Strong analytical skills with the ability to synthesize customer feedback, usage data, and market insights into actionable positioning strategies. - Familiarity with platform ecosystems, APIs, developer audiences, or technical buyers is considered an advantage. - Experience supporting major launches, industry events, or executive presentations is a plus. Benefits - Competitive base salary ranging from $128,520 to $229,500 USD depending on experience and location. - Performance-based compensation including potential bonuses and equity grants. - Flexible remote-first working model with options for hybrid collaboration. - Comprehensive healthcare coverage including medical, dental, and vision plans. - Generous parental leave and employee wellness programs. - Professional development stipend and learning opportunities. - Opportunities for career growth within a fast-growing technology environment. - Inclusive and collaborative culture focused on innovation and long-term impact.

About Sittercity Sittercity, a Bright Horizons company, is a technology platform working to reimagine the child care industry. Finding, hiring and managing high-quality, trustworthy and enriching child care has never been simple, for parents or caregivers. We want to change that. At Sittercity, you can imagine and create solutions that will revolutionize a multi-billion industry and bring relief to parents and care providers alike, all while having a lot of fun! Boost your career as we launch into our next phase of growth and help build a platform that changes the way child care works. The Opportunity We’re looking for a Director of Product with a track record of success in fast-paced organizations and a bias for action that drives measurable business results. As an experienced product leader, you will coach and support product managers on your team to deliver meaningful customer and business outcomes. You know how to set a clear product vision, translate strategy into actionable plans, build cross-functional alignment, and drive execution. You will lead the planning, design, and delivery of innovative product solutions grounded in user insight and data, while advocating for exceptional user experiences across the platform. As a key member of the Sittercity Leadership Team, you will contribute to company-wide strategic planning and help shape organizational priorities. In this role, you will partner closely with leaders across Product, Engineering, Marketing, Operations, and Finance to ensure our product strategy aligns with broader company goals, the Sittercity brand promise, and delivers measurable impact. Key Responsibilities - Develop and drive product strategy for our consumer and corporate businesses, based on business objectives and customer needs. Work collaboratively with product managers and stakeholders to develop this strategy into an achievable roadmap. - Drive quarterly OKR planning process for squads. - Clearly communicate strategy and goals across the company throughout all phases of work, from ideation to measurement. - Demonstrated skill in product leadership, including coaching product managers, product planning, feature prioritization and trade-off evaluation. - Serve as a member of the Sittercity Leadership Team, partnering with senior leaders to shape company strategy, culture, define organizational priorities, and align product initiatives with overall business objectives. - Define and analyze metrics that inform product success. - Drive improvements to our existing products and identify opportunities for new product ideas. - Partner closely with Product Design and Engineering to ensure solutions deliver intuitive, high-quality user experiences, balancing usability, performance, and business outcomes. - Champion human-centered design practices, including user research, prototyping, usability testing, and iterative design improvements. - Ensure product decisions incorporate design thinking principles, translating customer insights into elegant, scalable product experiences. - Guide teams in evaluating trade-offs between design quality, technical feasibility, and speed to market. About You - 7+ years experience in product management, preferably in consumer-facing and B2B marketplace models, 3+ years in a leadership/ management capacity - Strong business acumen and revenue orientation, with a solid technical foundation and appreciation for delightful design - Comfortable operating in dual-sided or multi-stakeholder ecosystems (e.g., marketplace, platform, employer/client-driven models) - Innovative problem solver who can quickly absorb complexity and translate ambiguous challenges into clear, actionable solutions - Demonstrated expertise in product planning, including product vision, roadmap development, feature prioritization, and rigorous trade-off analysis - Data-driven decision maker who uses product metrics, experimentation, and customer insights to validate assumptions and guide strategy - Curious and pragmatic about the role of AI in product development and user experiences, with a mindset focused on experimentation, efficiency, and responsible implementation. - Comfortable leveraging AI tools to accelerate product discovery, customer insight generation, prototyping, and team productivity, while maintaining strong product judgment and ethical standards. - Strong appreciation for product design and user experience, with experience collaborating closely with design teams to deliver intuitive, user-centric solutions. - Ability to evaluate product solutions through both a business and design lens, ensuring products are functional, delightful, aligned with user needs, and deliver financial impact - Familiarity with design systems, usability testing, and iterative product design processes. - Organized, with a strong attention to detail and a passion for getting the product right - Experience working with agile software development processes - Excellent written and verbal communication skills, including the ability to crystallize and broadly socialize insights - BA/BS required Why you should join us Recognized as one of the best places to work by Built In Chicago, we offer an inclusive, innovative, and fun environment that rewards passionate and curious individuals. You will have an opportunity to influence our product and technology in an entrepreneurial environment with enterprise backing that has a huge impact on the childcare industry. Salary and Other Compensation Disclosures The annual starting salary for this position is between $150,000-$180,000 annually. The pay range listed here is what Sittercity in good faith anticipates offering for this job opening. Actual compensation offered within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors. This position is also eligible for bonus awards. Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, and short-term disability insurance. Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and [xx] hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law). Perks: - Remote Role - Company events, social outings and volunteer opportunities - Tuition assistance, college coach, and enhanced family support - Sittercity membership, backup child/adult/elder care, and childcare center discounts Sittercity is committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, color, sex, sexual orientation, gender identity, religion, age, national origin, disability, veteran status, or any other basis as prohibited by federal, state or local law. Sittercity participates in E-Verify and background checks all employees. This role must be performed remotely in IL, MA, NJ, NY, OH, OR, TX, CO, NH, VT, WA, WI, FL,GA This posting is anticipated to remain open until May, 2026.

• Owning the AI-native GTM launch • Lead the GTM strategy and execution for Unit4’s AI-native architecture - a companywide, 18-month initiative • Translate complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs • Align Product, Sales, Customer Success, and Services around a unified, revenue-focused launch • Use this launch to establish scalable GTM disciplines for future innovation • Build and lead a product marketing function that endures beyond individual launches • Shift messaging from features to outcomes and economic impact • Develop GTM playbooks, sales narratives, and competitive positioning that drive pipeline and wins • Partner closely with Product to ensure launches are market-ready and commercially sharp • Challenge launch readiness when the value story isn’t credible or provable • Integrate demonstration services into the narrative so demos deepen the story—not distract from it • Ensure consistency from message → demo → proof across the buyer journey • Establish demos as an ongoing commercial lever, not just launch support • Lead analyst relations to position Unit4’s AI capabilities as differentiated and material • Use analyst engagement to validate messaging, refine positioning, and build credibility • Strengthen Unit4’s recognition as a leader in AI-driven ERP for midmarket service organizations • Treat product marketing as a revenue driver, not a content factory • Define KPIs that connect GTM execution to pipeline, win rates, and deal velocity • Partner closely with Sales to continuously iterate based on what lands—or doesn’t—in the field • Lead and develop a team of mid to senior-level professionals • Create clear growth paths and learning opportunities

• Own the go-to-market (GTM) launch for Unit4’s AI-native platform • Lead the GTM strategy and execution for Unit4’s AI-native architecture — an 18-month, company-wide initiative • Translate complex technical innovations into clear, credible economic value stories for CFOs, COOs, and CHROs • Align Product, Sales, Customer Success, and Services around a unified, revenue-focused launch • Use this launch to establish scalable GTM disciplines for future innovations • Build and lead a product marketing function that endures beyond individual launches • Develop GTM playbooks, sales narratives, and competitive positioning that drive pipeline and wins • Integrate demonstration services into the narrative so demos deepen the story — not distract from it • Reinforce Unit4’s recognition as a leader in AI-driven ERP for mid-market service organizations.