This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Manager, Solution Marketing. In this strategic role, you will lead the development and execution of go-to-market strategies for an innovative AI solution, driving customer engagement and business growth. You will collaborate with cross-functional teams, leveraging market insights to craft compelling messaging and campaigns. This is a pivotal opportunity to influence product roadmaps and establish marketing processes that resonate with global audiences. Join us to be at the forefront of transforming how research is done through technology. Accountabilities - Collaborate closely with executive leadership, product management, sales, and cross-functional marketing teams to define strategic goals and translate them into actionable marketing plans. - Develop enablement content, sales narratives, and marketing assets to empower sales and marketing teams. - Translate key research workflows into prioritized use cases and solution narratives. - Serve as the expert on industry trends and competitive developments. - Influence product roadmaps with evidence from customer research and deal feedback. - Own the messaging house for the solution, creating differentiated value propositions. - Inform packaging and pricing constructs aligned to customer needs. - Define market models and segmentation for academic research solutions. - Contribute to growth models by driving customer conversion and end-user adoption. - Establish and maintain feedback loops between Sales, Product, and Marketing. Qualifications - 8+ years of progressive experience in B2B product marketing, ideally in SaaS or academic markets. - Exceptional storytelling skills with the ability to communicate complex concepts. - Proven track record in crafting and executing go-to-market strategies. - Understanding of marketing and sales alignment in complex B2B environments. - Strong strategic thinking and leadership abilities. - Excellent verbal and written communication skills. - Demonstrated success leading cross-functional initiatives in matrixed environments. - Proficient in market segmentation, pricing, and analytics. - Analytical mindset with experience using metrics to inform strategy. - Strong project management and stakeholder engagement skills. Benefits - Home-based position with flexibility. - Competitive salary range and incentive bonus. - Access to country-specific benefits. - Opportunities for professional growth and development. - Collaborative and innovative team environment. - Supportive culture and commitment to diversity. - Resources for well-being and work-life balance.

• Develop and evolve our positioning and messaging: Translate technical capabilities into clear, differentiated messaging tailored to enterprise data buyers. • Drive sales enablement: Develop compelling collateral, pitch decks, competitive battlecards, and training to support the GTM team. • Lead product launches and customer communication: Partner with product and marketing teams to develop launch messaging and coordinate cross-functional rollouts. • Develop competitive insights: Stay close to the market and translate insights into messaging, sales enablement, and go-to-market programs. • Be the voice of the buyer: Partner with sales and CS to understand buyer needs, objections, and use cases — and feed those insights back into messaging and product planning.

Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news. Who you are: We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Product Marketing Manager who will play a crucial role in shaping and delivering the product message to end customers and channel partners, ensuring that Geotab’s story is clear and its products are widely adopted. As a product focused company, Product Marketing is a core part of the Product team, working alongside Product Managers, Engineering, Design, and Data to drive market outcomes and growth for a product area throughout the full lifecycle. If you love technology, and are keen to join an industry leader — we would love to hear from you! What you'll do: The Product Marketing Manager is the storyteller and market facing expert in their product domain, a contributor to strategy and roadmap, and the owner of growth that leads to the market launch of their products through the orchestration of the marketing team. In short, Product Marketing is the trusted, growth-driving API between Product teams and Marketing. How you'll make an impact: - Tell the product story in a simple, clear, and compelling way to differentiate & share Geotab’s products with the world. - Build the marketing roadmap for growth of your product area. Define how we’ll achieve the next level of growth. - Bring your product stories to life with our marketing teams. - Develop razor-sharp customer insights and empathy. Build expertise and maintain a central repository of industry and growth trends, personas, competition, and distribution channels/partners. - Tag team with Product Manager in terms of being the “voice” of the product. Catering the message and documents to the individual and sales teams needs. - Help shape the Product Marketing craft at Geotab and the role Product Marketing plays as the team grows & develops. - Work closely with Product Managers, Engineering, Sales, and Marketing teams to ensure alignment and seamless execution of product marketing strategies. - Support the development of a variety of marketing materials including white papers, case studies, blog posts, PPT decks, sales tools, ROI calculators, and webinars to support product launches and ongoing marketing campaigns. - Attend product-related events such as webinars, trade shows, and customer forums to drive engagement and adoption. - Establish and maintain a feedback loop with customers to gather insights and inform product development and product marketing strategies. - Product growth, co-owner with the product team. In addition to this, monitor and analyze the performance of marketing campaigns associated with your product portfolio and product launches, providing detailed reports and recommendations for improvement. - Manage the budget for product marketing activities, ensuring efficient allocation of resources to maximize ROI. - Collaborate with Sales Enablement on the creation and delivery of training programs and sales tools to equip the sales team with the knowledge and resources they need to effectively sell the product. What you'll bring to the role: - 3-5 years of experience in Product Marketing, preferably in a B2B technology environment. - Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field highly valued. - Certifications in digital marketing, product management, or related fields (e.g., Pragmatic Marketing, Google Analytics) are a plus. - Strategic mindset, with a keen sense of priorities, along with an ability to pivot as the landscape changes. - Ambitious, self-starter, and resourceful, with strong analytical skills and the ability to problem-solve and make well-judged decisions. - Strong team player with the ability to engage with all levels of the organization. - Storyteller with excellent written and verbal communication skills, empathetic and customer-focused, able to connect insights to identify patterns, and skilled at delivering presentations and training both in person and virtually. - Experience in reporting or business analysis, with familiarity with product management tools. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables. - Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions. - Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies. - Innovative thinker with a knack for developing unique marketing campaigns and strategies. - Strong ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers. - Experience in the telematics industry is a plus. If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply. Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees. Why job seekers choose Geotab: Flex working arrangements Home office reimbursement program Baby bonus & parental leave top up program Online learning and networking opportunities Electric vehicle purchase incentive program Competitive medical and dental benefits Retirement savings program *The above are offered to full-time permanent employees only How we work: At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology! Geotab verifies candidates' eligibility to work in the United States through E-Verify, an internet-based system operated by U.S. Citizen and Immigration Services. Other employment statements: Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role offers the chance to lead product marketing for complex data platforms, translating technical capabilities into clear, compelling stories that resonate with diverse audiences. The Senior Product Marketing Manager will craft messaging and positioning for data products, influencing go-to-market strategies, product launches, and customer engagement. Working closely with Product, Sales, and cross-functional teams, you will leverage market insights and user research to shape product strategy and drive adoption. The role emphasizes both strategic thinking and hands-on execution, balancing technical understanding with creative communication. Ideal candidates are analytical, customer-focused, and thrive in fast-paced, collaborative environments. - Develop audience-specific messaging, positioning, and content that differentiates data products in the market. - Conduct market and customer research to build deep understanding of user needs and inform product strategy. - Lead cross-functional product launches, collaborating with Marketing, Sales Enablement, GTM, and Support teams to drive awareness, adoption, and usage. - Translate complex technical features (e.g., pipelines, APIs, data governance) into compelling customer narratives and value propositions. - Influence product development by championing customer needs throughout the product lifecycle. - Partner with Customer Marketing to cultivate advocates and create case studies, blogs, and speaking opportunities. Qualifications - 5+ years of experience in product marketing or technical marketing, preferably in data, customer data platforms, or customer experience technology. - Proven ability to simplify complex technical concepts into value-driven messaging for technical and executive audiences. - Strong analytical skills with a “get under the hood” mindset to understand data architectures, APIs, and workflows. - Strategic thinker with experience leveraging market research to drive positioning, thought leadership, and campaigns. - Excellent written and verbal communication, project management, and cross-functional collaboration skills. - Ability to prioritize, manage multiple initiatives, and deliver in a fast-paced environment. - Bachelor’s degree or equivalent experience required; experience marketing technical platforms to developers or data professionals is a plus. Benefits - 💻 Remote Work – Flexible, location-independent work environment. - 💰 Competitive Salary – Commensurate with experience and market benchmarks. - 🏥 Comprehensive Health Coverage – Medical, dental, and vision insurance options. - 🌴 Generous Paid Time Off – Including personal, sick, and parental leave. - 📈 Professional Development – Opportunities for learning, growth, and thought leadership. - 🎯 Impactful Work – Influence product direction and market success of innovative data platforms. - 👨‍👩‍👧‍👦 Inclusive Culture – Diversity, equity, and inclusion are embedded in team and company values.