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Digital Media Solutions is a leading provider of technology-enabled digital performance advertising solutions.
Senior Product Manager, Platform
Location
Alabama + 26 moreAll locations: Alabama | Arizona | California | Colorado | Connecticut | District of Columbia | Florida | Idaho | Illinois | Nevada | New Hampshire | New Jersey | New York | North Carolina | Ohio | Maryland | Massachusetts | Michigan | Missouri | Pennsylvania | Rhode Island | Tennessee | Texas | Utah | Virginia | Washington | Wisconsin
Posted
96 days ago
Salary
$150K - $200K / year
Seniority
Senior
Job Description
Senior Product Manager, Platform
Digital Media Solutions
• Own the roadmap for automation and operational system improvements across the business. • Build and maintain a prioritized backlog of workflows based on business impact, frequency, and implementation effort. • Identify opportunities to automate decisions and processes that currently rely on manual analysis or operational monitoring. • Ensure roadmap priorities reflect real business impact and measurable operational improvements. • Partner closely with operations teams and business owners to understand how work actually gets done. • Identify manual workflows, slow feedback loops, and operational bottlenecks that could be improved through automation or better systems. • Translate operational insights into product requirements, automation workflows, and AI-enabled decision systems. • Define use cases such as: Recommendation workflows, Demand gap analysis, Source or traffic scoring, Bid or pricing automation, Operational intelligence reporting. • Work with engineering to design and deliver automation capabilities that integrate with existing systems and data pipelines. • Measure the effectiveness of delivered solutions by tracking reductions in manual effort and improvements in performance. • Define requirements and partner with the appropriate teams when improvements require new data capabilities or APIs.
Job Requirements
- 5+ years of product management experience in performance marketing, lead generation, digital advertising, or marketplace environments
- Experience identifying opportunities to automate operational processes or improve internal systems
- Strong understanding of data-driven decision making and performance metrics
- Experience working in high-volume, performance-driven business environments
- Ability to collaborate with engineers on data pipelines, automation systems, and product requirements
- Experience creating workflow maps or operational process diagrams
- Strong analytical mindset with the ability to quantify operational inefficiencies and business impact
- Familiarity with scripting languages or automation tools
- Understanding of how AI tools can support automation and operational decision systems
- Strong communication skills across technical and non-technical stakeholders
- Ability to build trust with operations teams and business leaders
- Proven ability to drive initiatives forward across teams and resolve blockers
- Comfort operating in environments with multiple stakeholders and competing priorities
- Experience working in performance marketing, digital advertising, or lead generation businesses (preferred)
- Experience with advertising marketplaces, demand management systems, or advertiser-facing SaaS platforms (preferred)
- Background at DSP platforms, adtech companies, or high-scale digital marketplaces (preferred)
- Experience improving pricing, bidding, demand allocation, or marketplace decision systems (preferred)
- Experience working in insurance, financial services, or other high-volume lead generation verticals (preferred)
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