• Managing a team of 35+ individuals with 5 direct reports • Driving SEO and AI Search strategy with emphasis on holistic, scalable and innovative approach. Serve as agency lead for all SEO & AI Search POV’s • Working directly with the Sales team to create sales materials and pitching to prospective clients • Determining long term vision of the SEO department as well as continually innovating and staying ahead of the changing organic growth landscape. Spearhead the development of new service offerings. • Providing growth mapping & goal setting, and performing annual formal performance reviews, while driving focus on our core values - cultivating curiosity, building connections, acting with respect, delivering excellence, and celebrating success. • Overseeing SEO work for team and clients, including strategy, development, tactical expertise, and measurement of SEO programs • Spearheading the ideation and development of tech-enabled SEO automation and/or agentic AI solutions for workflow optimization, performance optimization, data analysis, and organic growth strategy • Developing bespoke service solutions and strategies for our most complex, Enterprise SEO programs • Working with the SEO directorate to determine the correct roles, responsibilities, and expertise needed to scale and grow our SEO practice. Managing the recruitment, retention, and professional development of the department. • Partnering with interdisciplinary teams, platform and technology partners, and agency leadership at large to develop and guide OKRs, cross-functional strategic initiatives, and special projects, holding relevant members accountable to any respective follow-through • Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and developing the roadmap for future success

• Oversee technical SEO strategy across digital properties, implementing AI-optimized crawling, indexation, and generative search best practices. • Advise on architecture, crawlability, indexation, speed, and Core Web Vitals with data-driven site health improvements. • Embed SEO/AIO into dev, product, and engineering decisions from code deploys to launches. • Analyze GA4, Search Console, and log data to forecast growth, spot trends, and prioritize Core Web Vitals fixes. • Lead CMS migrations/upgrades with AI audits to ensure SEO continuity and minimal disruption. • Refine Tech SEO frameworks: geo-targeting, hreflang, multilingual AI content, and cross-market tracking. • Perform log analysis and Python/SQL queries for crawl insights. • Track SEO/AIO trends (LLMs, voice, multimodal, E-E-A-T) and mentor on implementations.

• Develop and implement localized SEO strategies that align with global business goals while catering to the specific needs of regional markets. • Act as the primary SEO lead and consultant for Local Marketing Managers, providing them with actionable insights, keyword research, and tactical guidance to execute local search initiatives. • Perform deep-dive keyword research and analysis to identify regional search trends and intent opportunities unique to specific countries or languages. • Provide localized optimization frameworks and technical requirements (meta titles, headers, translation etc.) for local teams to implement across regional subdomains. • Design and manage a high-impact local backlink framework, securing authoritative regional placements and fostering long-term strategic partnerships to increase local search authority. • Deploy localized reputation management strategies to improve search rankings and brand sentiment across different geographic regions. • Monitor and track local SEO performance across all regions using analytics tools, providing global-level reporting and insights on regional progress. • Collaborate with web developers and content creators to ensure website design and localized content are fully optimized for regional search engines. • Manage allocated budgets for local SEO initiatives, oversee vendor relationships and performance, and ensure timely processing of payments and financial documentation across regions. • Stay up-to-date with local search algorithm updates and industry trends, regularly training local marketing and content teams on evolving best practices.

• Ensure each assigned brand’s organic growth strategy is tied directly to pipeline outcomes • Act as the SEO owner for assigned brands, align with brand leadership, and advocate for priorities • Build and maintain a quarterly SEO roadmap per brand • Track performance weekly against SQL targets • Analyze organic traffic, rankings, and conversions using GA4, GSC, Ahrefs (or similar)