• Working closely with the Director of Marketing and Lifecycle Marketing Manager, develop a comprehensive, data-driven demand generation strategy aligned with sales goals and overall business objectives. • Working with the Marketing Operations leader, track key performance indicators (KPIs) including Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Cost Per Lead (CPL), and Marketing Sourced Revenue. • Continuously monitor, analyze, and report on campaign performance, utilizing A/B testing and experimentation to drive continuous improvement in conversion rates. • Plan, execute, and manage integrated campaigns across multiple channels, including: Paid Digital Marketing (PPC, paid social); Content Syndication and Promotion (e.g., e-books, case studies, white papers); Webinars, Virtual Events, and Conferences; Email Marketing for both lead acquisition and targeted nurturing. • Design, build, and optimize lead nurturing programs using HubSpot to move prospects efficiently through the sales funnel. • Collaborate with the Director of Marketing and Marketing Operations Lead to define and refine the Lead Scoring model to ensure consistent lead qualification and smooth handoff to Sales. • Work with the Marketing Operations Lead to segment and define audiences.

• Own and optimize paid acquisition across Google Ads, Bing Ads, Facebook Ads, Display & Retargeting • Manage paid marketing budgets with a strong focus on CAC, ROAS, and lead quality • Analyze performance daily and make fast, data-driven optimizations • Balance supply and demand across multiple business units using paid channels • Maintain structured plans by service, region, channel, spend, and revenue • Build and maintain dashboards and performance reports (Analytics, Power BI) • Collaborate closely with the General Manager, marketing leads, and business units • Research market trends, demand signals, and optimization opportunities

• Own and optimize paid acquisition across Google Ads, Bing Ads, Facebook Ads, Display & Retargeting • Manage paid marketing budgets with a strong focus on CAC, ROAS, and lead quality • Analyze performance daily and make fast, data-driven optimizations • Balance supply and demand across multiple business units using paid channels • Maintain structured plans by service, region, channel, spend, and revenue • Build and maintain dashboards and performance reports (Analytics, Power BI) • Collaborate closely with the General Manager, marketing leads, and business units • Research market trends, demand signals, and optimization opportunities

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As a Senior Paid Media Manager on Later’s Professional Services team, you’ll lead end-to-end paid social strategy and execution for Later Influence customers. You’ll own large-scale, multi-platform campaigns, partnering closely with program and account leaders to drive measurable performance and elevate our clients’ growth. This is a high-impact, hands-on role for a paid social expert who thrives in fast-moving environments, brings strong analytical rigor, and knows how to turn influencer-driven creative into performance outcomes. You’ll also play a key role in building paid media best practices, experimenting with new channels and tactics, and upskilling our Services team as we scale. What you'll be doing: - Strategy - Develop paid social strategies that translate client goals into clear, data-backed media plans across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms. - Partner with Account Managers and Services leadership to ensure paid social recommendations align with broader program strategy and business objectives. - Forecast spend and performance to support planning, resourcing, and future investment proposals. - Provide strategic guidance on creative direction, audience approaches, messaging, and experimentation. - Technical/Execution - Lead the full campaign lifecycle: planning, setup, QA, trafficking, testing, optimization, and measurement. - Manage large budgets with precision, ensuring delivery is efficient, effective, and aligned with client KPIs. - Conduct rigorous ongoing monitoring and analysis, translating results into actionable insights. - Build and maintain paid social playbooks, templates, and repeatable workflows that improve execution quality and efficiency. - Team/Collaboration - Partner closely with Account Managers and Account Coordinators to guide creative asset needs, messaging, CTAs, and campaign optimization plans. - Work cross-functionally with Analytics partners to deepen measurement, improve reporting quality, and surface meaningful insights. - Collaborate with Account Managers to contribute to client storytelling, performance reviews, and strategic recommendations. - Research/Best Practices - Stay ahead of evolving advertising trends, platform updates, AI/automation capabilities, and performance best practices. - Identify new opportunities, tools, or tests that improve results and operational efficiency. - Champion a culture of continuous learning and experimentation across paid media and the broader Services team. What success looks like: - Campaigns consistently deliver against client KPIs (e.g., CPA, ROAS, CPM efficiency, engagement or conversion benchmarks). - Paid media strategy is clearly defined, grounded in data, and integrated seamlessly with broader Services initiatives. - Experimentation velocity increases, producing clear insights and measurable improvements over time. - Stakeholders view you as a trusted expert who elevates execution quality and client outcomes. - Clients receive clear, actionable reporting and strategic recommendations that strengthen retention and satisfaction. Qualifications - Bachelor’s degree in Marketing, Business, or related field, or equivalent experience. - 6+ years of hands-on paid social media experience with a strong track record driving performance outcomes. - Proven success managing multi-platform campaigns with significant budgets. - Experience running influencer-driven or creator-led paid campaigns (strong asset). - Agency experience required. Requirements - Demonstrated ability to translate creative, influencer, or social content into measurable performance outcomes. - History of improving paid media efficiency through structured testing and optimization. - Experience coaching or upskilling teammates on paid media execution. Technical Skills - Fluency in major ad platforms: Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, Snapchat Ads. - Strong analytical capabilities with experience using GA4 and/or other analytics dashboards. - Proficiency in Sheets/Excel for analysis, forecasting, and reporting. - Familiarity with project management tools (Asana or equivalent). - Experience with Later Influence or comparable platforms is a plus. - Relevant certifications (Meta Blueprint, Google Ads, Google Analytics) are preferred. How you work: - Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear. - Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights. - Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement. - Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high. - Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth. - Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity. Our approach to compensation: We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors. Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only. To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience, and other factors help determine the final salary we offer which may vary from the original range posted. Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package. Salary Range: $105-135k OTE (Base + Bonus) Where we work: We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. Diversity, inclusion, and accessibility: At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.