• Conduct outbound calls to SME business owners daily • Introduce SME loan / financing solutions clearly and confidently • Identify potential business financing needs • Secure appointments for Financial Consultants • Follow up with prospects via phone / WhatsApp / email • Guide clients on required loan documents (NOA, bank statements, financials statements, etc.) • Collect and ensure completeness of documents before submission • Update CRM accurately • Achieve daily, weekly and monthly appointment targets

• Develop compelling product positioning, messaging, and value propositions that clearly differentiate Tealium’s data products in the market—tailored for both technical and business audiences. • Execute go-to-market (GTM) plans for product launches and major feature updates, partnering cross-functionally with product, engineering, sales, enablement, and customer success teams. • Translate complex technical capabilities into clear, value-driven narratives, including use cases, customer benefits, and competitive advantages—anchored in deep knowledge of the CDP and MarTech landscape. • Collaborate with subject matter experts to create technical enablement assets, such as architecture diagrams, code samples, integration briefs, and product deep dives targeted at the technical/developer audience while also ensuring messaging aligns with broader business value. • Support sales and field teams with customer-facing materials, including pitch decks, battlecards, demo scripts, FAQs, and objection handling guides. • Represent product marketing in customer conversations, technical webinars, and industry events, confidently engaging with a range of stakeholders from data engineers to CMOs. • Analyze market trends, customer needs, and competitive positioning to inform strategy and continually refine messaging and campaign content. • Partner with demand generation and content teams to ensure messaging consistency across campaigns, web, email, and events.

• Design and execute multi-channel CRM campaigns across email, push notifications, in-app messaging, and SMS throughout the full customer lifecycle. • Build, manage, and optimise automated journeys using our CRM and marketing automation platforms. • Segment audiences based on behaviour, demographics, and product usage to deliver personalised and relevant messaging. • Conduct A/B testing and continually optimise campaigns for open rates, CTR, conversion, and retention. • Collaborate with Product, Data, and Country teams to align messaging with product launches and key milestones. • Monitor campaign performance and present actionable insights and recommendations to stakeholders.

• Architect and drive the end-to-end integrated marketing strategy for our Biopharma and AI solutions, ensuring commercial initiatives remain tightly aligned with corporate P&L goals. • Manage marketing budget, prioritizing high-impact campaigns and investments that maximize ROI. • Serve as a core advisor to the SVP and cross-functional business leadership team, providing data-driven recommendations on market trends, competitive shifts, and resource prioritization. • Translate complex technical capabilities—from Multi omic data integration to ML-ready datasets—into compelling value propositions that resonate across the therapeutic development lifecycle to ICPs. • Act as the strategic lead for the category; establish the frameworks, performance metrics, and market presence that will drive commercial growth. • Own the creation of elite sales enablement materials and content that empower our global teams to effectively communicate our solutions value. • Serve as the strategic bridge between Product, Sales, Marketing and Communications and Customer Success, ensuring that the Biopharma and AI commercial narrative is seamlessly integrated into every stage of the customer journey.