This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This position involves spearheading innovative advertising strategies for a diverse range of brands. Your leadership will shape the strategy and execution of paid social campaigns on platforms like Meta and TikTok, collaborating closely with Client Success Managers and cross-functional teams. Your analytical mindset will ensure that each campaign is optimized for growth, and as a senior figure, you will mentor junior colleagues while significantly contributing to the overall strategic direction. - Own the strategy, execution, and performance of a portfolio of paid social accounts across platforms such as Meta and TikTok. - Develop and lead comprehensive paid social strategies aligned with client business objectives and growth targets. - Design full-funnel acquisition strategies that optimize for awareness, engagement, conversion, and lifetime value. - Identify opportunities to scale campaigns while maintaining strong ROI and efficient CAC. - Oversee the creation, execution, and optimization of paid social campaigns. - Lead testing strategies across creative, audiences, messaging, and funnel stages to continuously improve performance. - Manage advertising budgets and allocate spend strategically to maximize efficiency and results. - Analyze campaign performance data to identify trends, opportunities, and areas for improvement. - Work closely with Client Success Managers to align advertising strategy with broader client growth initiatives. - Mentor and support junior paid media team members, sharing best practices and strategic insights. Qualifications - 5+ years of paid social advertising experience, ideally managing large-scale Meta and TikTok campaigns. - 3+ years of agency experience preferred. - Proven experience owning paid social strategy and driving measurable growth for multiple clients. - Strong understanding of full-funnel performance marketing, attribution models, and data analysis. - Expertise in developing, testing, and optimizing high-converting ad creative and copy. - Experience managing advertising budgets and scaling campaigns profitably. - Strong written and verbal communication skills with the ability to translate complex data into actionable insights. - Demonstrated ability to mentor junior team members and contribute to team development. - Highly proactive, analytical, and results-oriented mindset. - Passion for helping businesses grow through performance marketing. Benefits - Competitive salary based on experience level. - Health benefits. - Unlimited PTO. - Fully remote work. - A fast-moving, collaborative environment focused on growth and impact.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are looking for an experienced PPC Specialist with 6-7 years of hands-on experience managing performance marketing campaigns on Google Ads and Microsoft (Bing) Ads. The role will focus on driving high-quality traffic, optimizing conversions, and improving ROI across multiple brands and products. - Campaign Strategy & Execution - Plan, launch, and manage paid search campaigns across Google Ads and Microsoft Ads - Manage campaigns across Search, Performance Max, Display, and Remarketing - Build campaign structures aligned with business goals and audience targeting - Develop and test ad copies, extensions, and bidding strategies - Performance Optimization - Monitor and optimize campaigns for ROAS, CPA, and conversion rates - Conduct A/B testing for ads, landing pages, and bidding strategies - Perform keyword expansion, negative keyword management, and search term analysis - Optimize campaign structure for quality score improvements - Data & Analytics - Analyze campaign performance using Google Analytics, GA4, and ad platform reports - Create insights on traffic quality, conversion funnels, and attribution - Work closely with analytics and product teams to improve tracking accuracy - Conversion & Landing Page Optimization - Collaborate with design and product teams to optimize landing pages for conversion - Suggest improvements in CTA placement, messaging, and user flow - Identify friction points in the user journey and checkout flow - Reporting & Insights - Prepare weekly and monthly performance reports - Track key metrics such as ROAS, CPC, conversion rate, and revenue - Share insights and recommendations for scaling campaigns - Collaboration - Work closely with SEO, content, product, and analytics teams - Coordinate with developers for tracking implementation and conversion pixels - Support marketing leadership in growth planning and experimentation Qualifications - 6–7 years experience in PPC / Performance Marketing - Strong hands-on experience managing Google Ads and Microsoft Ads - Experience handling high budget campaigns and multiple accounts Requirements - Advanced knowledge of Google Ads - Advanced knowledge of Microsoft Ads - Advanced knowledge of Google Analytics / GA4 - Advanced knowledge of Google Tag Manager - Experience with conversion tracking and attribution models - Strong understanding of bidding strategies and campaign automation - Strong data analysis capability - Ability to derive actionable insights from campaign data - Experience working with dashboards and reporting tools Preferred Experience - Experience in EdTech, Healthcare, SaaS, or eLearning industries Remote Opportunity This is a remote opportunity.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This position involves spearheading innovative advertising strategies for a diverse range of brands. Your leadership will shape the strategy and execution of paid social campaigns on platforms like Meta and TikTok, collaborating closely with Client Success Managers and cross-functional teams. Your analytical mindset will ensure that each campaign is optimized for growth, and as a senior figure, you will mentor junior colleagues while significantly contributing to the overall strategic direction. - Own the strategy, execution, and performance of a portfolio of paid social accounts across platforms such as Meta and TikTok. - Develop and lead comprehensive paid social strategies aligned with client business objectives and growth targets. - Design full-funnel acquisition strategies that optimize for awareness, engagement, conversion, and lifetime value. - Identify opportunities to scale campaigns while maintaining strong ROI and efficient CAC. - Oversee the creation, execution, and optimization of paid social campaigns. - Lead testing strategies across creative, audiences, messaging, and funnel stages to continuously improve performance. - Manage advertising budgets and allocate spend strategically to maximize efficiency and results. - Analyze campaign performance data to identify trends, opportunities, and areas for improvement. - Work closely with Client Success Managers to align advertising strategy with broader client growth initiatives. - Mentor and support junior paid media team members, sharing best practices and strategic insights. Qualifications - 5+ years of paid social advertising experience, ideally managing large-scale Meta and TikTok campaigns. - 3+ years of agency experience preferred. - Proven experience owning paid social strategy and driving measurable growth for multiple clients. - Strong understanding of full-funnel performance marketing, attribution models, and data analysis. - Expertise in developing, testing, and optimizing high-converting ad creative and copy. - Experience managing advertising budgets and scaling campaigns profitably. - Strong written and verbal communication skills with the ability to translate complex data into actionable insights. - Demonstrated ability to mentor junior team members and contribute to team development. - Highly proactive, analytical, and results-oriented mindset. - Passion for helping businesses grow through performance marketing. Benefits - Competitive salary based on experience level. - Health benefits. - Unlimited PTO. - Fully remote work. - A fast-moving, collaborative environment focused on growth and impact.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This position involves spearheading innovative advertising strategies for a diverse range of brands. Your leadership will shape the strategy and execution of paid social campaigns on platforms like Meta and TikTok, collaborating closely with Client Success Managers and cross-functional teams. Your analytical mindset will ensure that each campaign is optimized for growth, and as a senior figure, you will mentor junior colleagues while significantly contributing to the overall strategic direction. - Own the strategy, execution, and performance of a portfolio of paid social accounts across platforms such as Meta and TikTok. - Develop and lead comprehensive paid social strategies aligned with client business objectives and growth targets. - Design full-funnel acquisition strategies that optimize for awareness, engagement, conversion, and lifetime value. - Identify opportunities to scale campaigns while maintaining strong ROI and efficient CAC. - Oversee the creation, execution, and optimization of paid social campaigns. - Lead testing strategies across creative, audiences, messaging, and funnel stages to continuously improve performance. - Manage advertising budgets and allocate spend strategically to maximize efficiency and results. - Analyze campaign performance data to identify trends, opportunities, and areas for improvement. - Work closely with Client Success Managers to align advertising strategy with broader client growth initiatives. - Mentor and support junior paid media team members, sharing best practices and strategic insights. Qualifications - 5+ years of paid social advertising experience, ideally managing large-scale Meta and TikTok campaigns. - 3+ years of agency experience preferred. - Proven experience owning paid social strategy and driving measurable growth for multiple clients. - Strong understanding of full-funnel performance marketing, attribution models, and data analysis. - Expertise in developing, testing, and optimizing high-converting ad creative and copy. - Experience managing advertising budgets and scaling campaigns profitably. - Strong written and verbal communication skills with the ability to translate complex data into actionable insights. - Demonstrated ability to mentor junior team members and contribute to team development. - Highly proactive, analytical, and results-oriented mindset. - Passion for helping businesses grow through performance marketing. Benefits - Competitive salary based on experience level. - Health benefits. - Unlimited PTO. - Fully remote work. - A fast-moving, collaborative environment focused on growth and impact.