• Produce 20 performance concepts per week • Turn product benefits & science into compelling scripts • Direct UGC creators + manage a Video Editor • Monitor trends & competitors to generate new angles • Review footage/edits and deliver final ad variations • Analyze performance data and iterate quickly****

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re looking for a Creative Strategist / Growth Marketer who has actually been in the trenches — someone who understands how to build, test, and scale direct-response ads for CPG brands. This role is not about vibes or brand fluff. It’s about what converts. - Own the creative strategy for paid social campaigns (Meta, TikTok, YouTube Shorts) - Develop direct-response ad concepts rooted in: - Consumer psychology - Hook-driven messaging - Offer and angle testing - Translate performance data into clear creative insights (what to scale, kill, or iterate) - Write and structure: - Ad scripts - UGC briefs - Static + video ad concepts - Collaborate with designers, editors, and media buyers to execute at speed - Build and manage creative testing frameworks (volume + iteration > one-off ideas) - Stay ahead of platform trends while maintaining a performance-first mindset Qualifications - 3–7+ years of experience in growth marketing or creative strategy - Direct experience working with CPG brands (DTC or omnichannel) - Proven track record creating direct-response ads that scale, not just “brand awareness” - Deep understanding of: - Paid social performance metrics (CPA, ROAS, MER, hooks, thumb-stop rate) - UGC-style creative and founder-led content - Strong copy instincts (you know how to write hooks that stop scrolls) - Ability to think strategically and execute tactically - Comfortable working in a fast-paced, performance-driven environment - Strong (C-level) written and verbal English communications skills - Ability to work full-time EST aligned Requirements - Bonus Points: - Experience scaling brands from 6 → 7 or 8 figures - Background at a well-known CPG or DTC brand - Experience briefing creators or managing UGC pipelines - Familiarity with creative testing systems (e.g. 10–20 new concepts per week) Benefits - You’ll have real ownership over creative strategy, not just execution - Your work directly impacts revenue, not vanity metrics - You’ll collaborate with operators who value speed, clarity, and results - Opportunity to grow into a Head of Creative / Growth role as we scale

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Tumbler is hiring a Content Strategist to own how content performs, scales, and comes together during our most important moments. This role sits at the intersection of creative, performance, and execution. You’ll turn strong ideas into content systems that actually work, across social, email, site, and creators, while acting as the connective tissue during major launches and seasonal campaigns. If you love content strategy and care deeply about what ships, how it performs, and what the team learns from it, this role was designed for you. You won’t just make content better. You’ll make it calmer, clearer, and more effective. - Own content strategy and performance across organic and owned channels, with a focus on reach, engagement, and conversion. - Translate creative direction into clear, channel-specific plans that creators and producers can execute with confidence. - Decide where content lives, how it’s distributed, and how it supports launches, seasonal moments, and always-on growth. - Lead content planning and orchestration for major campaigns (Tier 1–3), ensuring they launch on time and feel cohesive across channels. - Turn performance insights into repeatable playbooks, scaling what works and sunsetting what doesn’t. - Build lightweight processes that reduce last-minute chaos and founder dependency, without slowing the team down. - This role is accountable for outcomes and learning, not just output. Qualifications - 4–8 years of experience in content strategy and execution, ideally in DTC, e-commerce, or creator-first environments. - A strong blend of creative thinking and operational discipline. - Comfortable using performance data to inform decisions and refine strategy. - Proven ability to lead cross-functional work, run meetings, and create clarity. - High ownership, low ego, and calm under pressure. - This role is ideal for someone who believes great content is equal parts strategy, execution, and follow-through, and who wants to build systems that compound over time, not one-off wins. Requirements - Ownership and Impact - Curiosity-Driven Culture - Fast-Paced Environment Benefits - Remote position in the United States - Compensation: $115,000 - $130,000/year

• Scrape all social media platforms for video ideas • Write creative outlines & scripts for short-form social media content like TikToks, Reels, & YouTube Shorts • Assist with the physical production of shoots to ensure the creative vision comes to life • Use tools like ViewStats, TikTok Studio, and YouTube Studio to understand why things succeed or fail and make adjustments as needed • Maintain several projects at once while effectively managing time and responsibilities • Look for new and interesting ways to improve our content or fill content gaps • Track analytics from all past videos using Google Sheets and identify correlations