• Create high-quality content pieces for marketing needs • Optimize and categorize content to align with information architecture • Develop SEO strategies to increase SERP results • Collaborate with subject matter experts to write clear text • Review and improve existing content for accuracy and compliance • Structure content in ways that achieve defined goals

• Build high-quality backlinks for priority landing pages in Thailand while exploring brand mention opportunities • Collaborate with Thailand SEO Country Lead and Global Outreach Lead to identify priority landing pages and set backlink targets • Write personalized, culturally fluent outreach emails that resonate with Thailand publishers and editors • Ensure all backlinks meet Canva's strict white-hat quality standards • Identify key platforms where our brand can gain beneficial recognition

• Create and manage engaging, SEO-optimized copy and content that informs, inspires, and converts local audiences • Champion content requirements for landing pages and blog articles, supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan • Create and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiences • Upload and publish content that follows the latest SEO best practices and fits our local tone of voice (as defined by our language managers) • Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement • Maintain a high level of quality and consistency in alignment with Canva's brand guidelines • Provide feedback on content management systems, translation quality, and page layout to continuously improve efficiency and quality • Work closely with the wider Thailand SEO team to align on goals, priorities, and SEO best practices that drive growth • Support broader SEO activities such as keyword research, competitor analysis, and collaboration with Outreach Specialists for content production • Collaborate with the country SEO team and broader marketing/community teams to ensure content strategy reflects local market dynamics and user needs • Contribute local market intelligence and user insights that inform content priorities and opportunity identification • Build relationships across functions to understand how your content work supports broader country initiatives • Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms. • Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country • Be open to experimenting with new content formats and optimization approaches as the search landscape evolves • Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trends.

• Create educational blog content that supports SEO, topical authority, and sales enablement • Write and optimize website content like core service pages and location-specific landing pages • Turn raw internal inputs into polished case studies • Apply SEO best practices to all content, including: Keyword-informed headers (H1–H3), Meta titles and descriptions, Internal linking recommendations, FAQ / “People Also Ask” style sections where appropriate • Customize content to reflect regional needs and constraints, even when local office input is limited • Collaborate closely with editorial and SEO leads on content strategy, prioritization, and iteration • Follow established templates and brand guidelines while maintaining originality across locations