• Build and run a repeatable top-of-funnel engine across email, lifecycle nurturing, webinars, events, partner/channel efforts, and selective paid or retargeting programs where appropriate • Create and own the campaign calendar, execute campaigns, and drive measurable pipeline outcomes • Connect marketing activity to pipeline, conversion, and revenue impact rather than vanity metrics • Continuously test and improve channel mix, messaging, and campaign performance • Own HubSpot end-to-end, including lifecycle stages, lead routing, dashboards, attribution, automation, and data hygiene • Define what qualifies as an MQL and implement tracking and reporting the business can trust • Build weekly and monthly reporting that clearly shows what is working, what is not, and what should change next • Establish clean funnel visibility and more disciplined reporting from a messy or imperfect starting point • Partner closely with Sales to define handoffs, follow-up expectations, routing logic, and feedback loops • Help improve lead quality, speed to follow-up, and sales confidence in marketing-sourced activity • Operate as a revenue-minded marketing leader who understands pipeline math and what drives actual commercial outcomes • Help refine ICP, messaging, and market positioning in partnership with leadership and Sales • Ensure campaigns and core assets reflect a compelling, credible, and conversion-oriented story • Ensure essential assets exist and are effective, including landing pages, campaign copy, light collateral, presentations, and sales enablement materials • Manage outside vendors and contractors with clear briefs, deadlines, expectations, and quality control • Make practical budget recommendations and allocate spend across programs based on performance and business priorities

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This position involves spearheading innovative advertising strategies for a diverse range of brands as a Senior Paid Social Ads Manager. - Own the strategy, execution, and performance of a portfolio of paid social accounts across platforms such as Meta and TikTok. - Develop and lead comprehensive paid social strategies aligned with client business objectives and growth targets. - Design full-funnel acquisition strategies that optimize for awareness, engagement, conversion, and lifetime value. - Identify opportunities to scale campaigns while maintaining strong ROI and efficient CAC. - Oversee the creation, execution, and optimization of paid social campaigns. - Lead testing strategies across creative, audiences, messaging, and funnel stages to continuously improve performance. - Manage advertising budgets and allocate spend strategically to maximize efficiency and results. - Analyze campaign performance data to identify trends, opportunities, and areas for improvement. - Work closely with Client Success Managers to align advertising strategy with broader client growth initiatives. - Mentor and support junior paid media team members, sharing best practices and strategic insights. Qualifications - 5+ years of paid social advertising experience, ideally managing large-scale Meta and TikTok campaigns. - 3+ years of agency experience preferred. - Proven experience owning paid social strategy and driving measurable growth for multiple clients. - Strong understanding of full-funnel performance marketing, attribution models, and data analysis. - Expertise in developing, testing, and optimizing high-converting ad creative and copy. - Experience managing advertising budgets and scaling campaigns profitably. - Strong written and verbal communication skills with the ability to translate complex data into actionable insights. - Demonstrated ability to mentor junior team members and contribute to team development. - Highly proactive, analytical, and results-oriented mindset. - Passion for helping businesses grow through performance marketing. Benefits - Competitive salary based on experience level. - Health benefits. - Unlimited PTO. - Fully remote work. - A fast-moving, collaborative environment focused on growth and impact.

Position Title: Demand Generation Campaign Manager Reports to: Director, Demand Generation Location: NYC or Remote We have an exciting opportunity for a strategic, detail-oriented, and driven Demand Generation Campaign Manager to play a key role within CRA’s Audience organization. This role sits at the center of our demand generation engine and will own campaigns from initial planning through execution, optimization, and post-campaign analysis. Reporting to the Director of Demand Generation, this individual will collaborate closely with cross-functional teams to deliver high-performing demand generation programs for leading cybersecurity clients. The ideal candidate is a self-starter who thrives in a fast-paced environment and understands how to balance execution with optimization to drive qualified pipeline. This role will have visibility into the full lifecycle of CRA’s demand generation campaigns, including webinars, content syndication, virtual events, and integrated multi-channel programs designed to engage cybersecurity decision-makers Responsibilities: - Own the strategy, execution, and optimization of end-to-end demand generation campaigns across CRA’s cybersecurity portfolio - Manage multi-channel campaign execution including email, landing pages, social promotion, content syndication, and partner amplification - Oversee day-to-day campaign management including timelines, asset coordination, deployment schedules, QA, and delivery - Collaborate closely with Customer Success and Sales teams to ensure alignment on messaging, targeting, and client objectives - Partner with marketing operations and designers to develop compelling, performance-driven campaigns tailored to cybersecurity audiences - Work cross-functionally to help define targeting criteria, testing strategies (A/B testing), and performance benchmarks across campaigns - Manage social media execution for demand generation programs, ensuring alignment with campaign goals and audience intent - Monitor and optimize key performance metrics including conversion rates, engagement, and ROI - Deliver post-campaign reporting and insights, translating performance data into actionable recommendations for future programs - Support continuous improvement initiatives across campaign workflows, turnaround times, and scalability Qualifications: - 3+ years of experience in B2B demand generation or campaign management, preferably in cybersecurity, technology, SaaS, or media - •3–5 years of overall marketing experience, with a strong focus on demand generation, campaign execution, and performance optimization - •Proven experience managing webinars, virtual events, and/or content syndication programs using a multi-channel approach - •Hands-on experience with email marketing, landing page optimization, A/B testing, and campaign analytics - Familiarity with marketing automation platforms such as Marketo (preferred), Eloqua, HubSpot, or similar - Experience working with audience segmentation, ICP targeting, and lead qualification frameworks - Strong copy instincts with the ability to guide messaging and positioning (hands-on copywriting experience a plus) - Highly organized with strong attention to detail and the ability to manage multiple campaigns simultaneously - Comfortable working in a fast-paced, deadline-driven environment - Experience collaborating with internal stakeholders and external vendors - Client-facing experience is a plus Job Information (NYC) For individuals assigned and/or hired to work in New York City, CRA is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account numerous factors that are considered in making compensation decisions including but not limited to a candidates' qualifications, skills, competencies, experience and location. A reasonable estimate of the current range is $70,000 to $80,000, which does not include other compensation benefits package. Equal Employment Opportunity CyberRisk Alliance is committed to equal employment and advancement opportunity for all employees and candidates for employment without regard to race, color, ancestry, national origin, religious creed, gender, physical or mental disability, veteran status, sexual orientation, age, or marital status in accordance with the applicable laws and regulations. About CyberRisk Alliance CyberRisk Alliance provides business intelligence that helps the cybersecurity ecosystem connect, share knowledge, accelerate careers, and make smarter and faster decisions. Through our trusted information brands, network of experts, and innovative events we provide cybersecurity professionals with actionable insights and act as a powerful extension of cybersecurity marketing teams. Our brands include SC Media, the Official Cybersecurity Summits, TECHEXPO Top Secret. Security Weekly, InfoSec World, Identiverse, Cybersecurity Collaboration Forum, Cybersecurity Collaborative, ChannelE2E, MSSP Alert, LaunchTech Communications, Execweb and ChannelPro Network. Learn more at www.cyberriskalliance.com.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are hiring a Buyer, Paid Search for a full time temporary role from March through June. The role is focused on paid search and sits within our biddable team (Paid Social, Paid Search, and Programmatic). This role collaborates with our Account (media planning) and Redbox (analytics) teams, as well as having daily client contact. This position is based in our New York office. We offer a hybrid work setting with working onsite in our NYC office and the flexibility to work from home. - Assist with the development and implement comprehensive SEM strategies to meet client objectives. - Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM). - Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms. - Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns. - Utilize strong analytical skills to interpret overall search performance metrics and trends. - Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization. - Implement A/B testing strategies to continuously improve ad performance and ROI. - Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills. - Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance. Qualifications - 1.5 - 2+ years experience in paid search. Digital ad agency experience. - Hands-on Keyboard’ experience in search management platforms. - Supervise the everyday performance of search engine marketing (SEM) campaigns. - Manage monthly and daily spend activity on your assigned clients (Six Figure Monthly Budgets Preferred – Minimum). - Plan, coordinate, and administer numerous presentations for your managed accounts. - Lead regular status update calls with clients to ensure optimal performance. - Provide daily, weekly, monthly and yearly reporting & analysis strategy. - Communicate key performance trends to your account lead and clients. - Conduct keyword research to drive new areas of growth for your clients. - Create effective ad copy to produce optimal click through and conversion rates. - Work closely with display and digital marketing teams on development and execution of integrated marketing plans. - Ability to establish relationships with vendors (Google & MSN representatives). - Strong organizational skills and ability to balance tight deadlines and challenges. Requirements - Salary range is $62,000 - $80,000 annual. Commensurate with experience. - Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position. Benefits - Flexibility to work in hybrid manner with in-office and work from home options (depending on role). - Open/Flexible PTO with US & UK specific policies. - Sponsored healthcare options and agency-wide physical & mental health support. - 401k with company match (USA), and generous Pension (UK). - Paid sabbatical at significant milestone anniversaries. - Generous paid parental leave policy. - Life milestone recognition & support. - The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development). - Cell phone/tech reimbursement. - Student Loan payment plan (US). - Tuition reimbursement. - Learning & Development and training programs. - And burgers – lots and lots of burgers.