• Lead execution of ABM programs across named accounts and broader segments — email sequences, personalized landing pages, account assets, presentations, and enablement content that helps Sales build credibility and win deals • Write and build segmented email programs — nurture sequences, webinar and content promotions, and re-engagement programs — across MailChimp, ActiveCampaign, or equivalent • Own the strategy and execution of our monthly executive-facing newsletters — coordinating stakeholders, drafting content, managing layout and distribution • Build and optimize campaign landing pages in Unbounce or equivalent, including personalized and dynamic pages • Manage LinkedIn Ads and other paid media day-to-day — performance pulls, optimization recommendations, and publisher coordination • Partner directly with BD and Sales on named account outreach cadence and pipeline-aligned program touches • Deliver clear, data-backed program reporting to Sales and Marketing leadership

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Salesforce is seeking a highly motivated Event Marketing Demand Generation Manager who is passionate about driving audience acquisition, attendee engagement, and pipeline across our virtual and digital events portfolio. This role will support the planning and execution of integrated demand generation campaigns that connect priority audiences to Salesforce’s event experiences and deliver measurable impact across registrations, attendance, and pipeline. As the Event Marketing Demand Generation Manager, you will be a key member of the Strategic Events Team and work alongside one of the best marketing organizations in the global technology industry. You will work closely across Experience Strategy, Creative, Brand, Channel teams, Messaging, Marketing Operations, and executive stakeholders to execute coordinated, audience-centric campaigns that drive results. You will help translate event objectives into integrated campaign plans across paid, owned, and organic channels, ensuring audience targeting, segmentation, and channel activation are aligned to achieve campaign performance goals. To be successful, you must have excellent communication skills, strong organizational abilities, and a passion for storytelling, data-driven decision-making, and campaign performance. Responsibilities - Support the planning and execution of integrated demand generation campaigns to drive audience acquisition, attendee engagement, and pipeline for virtual and digital events across a range of audience segments. - Own and execute attendee communications and digital campaign plans, ensuring alignment with event objectives, audience strategy, and business priorities. - Analyze audience insights and campaign performance data to refine targeting, improve conversion rates, and inform demand generation strategy. - Partner with sales and marketing teams to execute audience acquisition campaigns that support registration, attendance, and pipeline goals. - Support campaign planning through audience strategy recommendations, performance forecasting, and optimization insights. - Partner with performance marketing and channel teams to develop and execute campaigns, reports, and dashboards that provide visibility into campaign performance. - Partner with Marketing Operations and Sales to support attendee follow-up strategy and maximize pipeline conversion. - Track and analyze campaign performance, maintaining reporting frameworks to monitor progress toward registration, attendance, and pipeline goals. - Identify and execute opportunities for campaign optimization across channels, messaging, and audience targeting. - Support stakeholder communications by providing updates on campaign execution, performance, and results. - Partner cross-functionally with Experience Strategy, Creative, Messaging, Channel teams, and Marketing Operations to ensure campaigns are executed cohesively and aligned to audience and performance goals. - Support deployment and optimization of event websites, registration journeys, and attendee communications to improve audience acquisition and engagement. Qualifications and Skills - 5–7 years of marketing experience, with a focus on demand generation, audience acquisition, campaign execution, or event marketing, preferably in B2B technology or SaaS. - Strong project management and organizational skills, with the ability to manage multiple campaigns and meet deadlines in a fast-paced environment. - Working knowledge of integrated marketing channels and funnel strategies across paid, owned, and organic channels. - Data-driven and results-oriented mindset, with experience analyzing campaign performance and identifying optimization opportunities. - Familiarity working with Salesforce Sales Cloud, Salesforce Marketing Cloud, Tableau, Google Analytics, and Excel. - Strong understanding of marketing and sales funnel dynamics, including audience acquisition and pipeline contribution. - Cross-functional team player with the ability to collaborate effectively across multiple stakeholders and teams. - Ability to quickly grasp company messaging, brand positioning, and audience value propositions. - Excellent written, verbal, and interpersonal communication skills. - Ability to work independently while balancing multiple priorities and stakeholder needs. - Curious, proactive, and growth-oriented mindset. - Preferred experience supporting virtual events, webinars, or digital event programs. About Salesforce: Who we are, what we do, how we do it? Founded in 1999, Salesforce is the global leader in Customer Relationship Management (CRM). Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more by connecting with customers in a whole new way. We harness technologies that can revolutionize companies, careers, and, hopefully, our world. Salesforce is built on a set of four core values: Trust, Customer Success, Innovation, and Equality. By making technology more accessible, we're helping create a future with greater opportunity and equality for all. We strive to build a workplace that reflects society and where everyone feels seen, valued, heard, and empowered to create the best work of their careers. Learn more about our commitment to Equality at https://www.salesforce.com/company/equality/. This has taken our company to great heights, including being named one of the FORTUNE "100 Best Companies to Work For®" 2020 — 12 years in a row. There are those who choose to work with the best and brightest. And then, there are those who want to do more than just a job. They are the ones improving lives, not only their careers. Having an impact now instead of later. Doing something that’s so much bigger than themselves, an industry, and their company. We believe everyone can be a Trailblazer. Join Salesforce and discover a future of new opportunities. Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $117,400 - $177,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

As the Senior Manager of Demand Generation you will be responsible for developing and executing revenue-driven marketing strategies that generate qualified pipeline, accelerate deal velocity, and support sustained revenue growth. This role translates company revenue objectives into structured marketing programs aligned to priority segments, products, and territories. You will partner closely with Sales, Revenue Operations, Product Marketing, and SDR leadership to ensure marketing efforts are directly tied to measurable business outcomes. Success in this role requires strong strategic planning, disciplined execution, and consistent performance accountability. The Senior Manager will operate with clear pipeline targets, defined revenue contribution goals, and executive-level visibility into performance. This is a highly cross-functional role designed to strengthen alignment between marketing investment and revenue impact across the organization. The impact you'll have: - Drive measurable pipeline growth by developing and executing integrated revenue marketing programs aligned to priority buyer segments, territories, and products. - Build and scale account-based marketing initiatives that support opportunity creation, deal acceleration, and expansion within key K–12 districts. - Strengthen alignment between Marketing, Sales, SDR, and Revenue Operations to ensure campaigns directly support territory strategy, pipeline targets, and revenue goals. - Translate company revenue objectives into structured marketing plans and campaigns that generate qualified demand across digital, content, events, and paid channels. - Deliver consistent performance insights to leadership, using data and attribution to optimize campaign effectiveness, improve funnel conversion, and increase marketing-sourced revenue. - Continuously evaluate market trends, buyer behavior, and the evolving K–12 landscape to refine strategy and identify new growth opportunities. What you'll bring: - Bachelor’s degree in marketing, communications, business, or related field. - 6+ years of experience in B2B marketing, preferably within SaaS environments. - Demonstrated success driving pipeline and revenue impact through integrated marketing programs. - Experience marketing to complex, multi-stakeholder buying groups is strongly preferred. - Excellent written and verbal communication skills. - Ability to manage priorities, budgets, timelines, and performance targets with discipline and accountability. Our Benefits & Perks: 🌍 Work From Anywhere – We embrace a remote-first culture, offering flexibility so you can work where you're most productive. 💰 401(k) Matching – We invest in your future. 🌴 Flexible Time Off – Work-life balance matters. Take the time you need to recharge and bring your best self to work. 👶 Paid Parental Leave – We support growing families with paid leave, fostering parent-child bonding and gender equality at home and in the workplace. 🩺 Comprehensive Benefits – We provide medical, dental, and vision insurance for employees. 💡 Values-Driven Culture – Our values aren't just words on a page—they shape how we work, make decisions, and support each other. 🤝 Pledge 1% – We’re proud to be part of the global movement to give back, dedicating 1% of our time, resources, or profits to community initiatives. 🏡 Childcare Support – Our dependent care program allows you to set aside pre-tax dollars to cover eligible expenses such as daycare, preschool, summer camps, before & after-school programs, and in-home care for children or dependents—helping you balance work and family with peace of mind. U.S. Pay Range $130,000—$150,000 USD Please note that the compensation information is a good faith estimate, and is provided pursuant to Equal Pay Laws. SchoolStatus intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors, such as experience. Our team will provide more information about the total compensation package for this position during the interview process. What we do: SchoolStatus connects educators and families around the topics that matter most. We partner with K–12 districts to improve attendance, engage families, and build trust so students can succeed. A recognized leader in data-driven attendance and family engagement solutions, SchoolStatus enables districts and educators to move from noisy, reactive messages to proactive support on important topics including attendance, literacy progress, and overall student achievement. With actionable insights built on two decades of expertise, SchoolStatus helps educators identify which students need support early and reach families in their preferred language and communication channel with timely, personalized outreach that changes outcomes. Today, we support districts in all 50 states and serve more than 22 million students nationwide as a trusted partner in student success.

KnowFully Learning Group is growing and is currently in search of a Senior Paid Media Manager! KnowFully Learning Group provides comprehensive and engaging continuing education for professionals at all experience levels and support those preparing for certification exams. We service two main industries - Finance/Accounting and Healthcare. Our employees are innovative and passionate about learning. We embrace each other’s differences. Through our learning initiatives and teambuilding, we have created a great place to work. If you love what you do and want to work in an environment where hard work is valued, please apply! KnowFully Healthcare is seeking a hands-on, strategic Senior Paid Media Manager to lead paid acquisition across a multi-brand portfolio serving licensed healthcare and wellness professionals. This role owns paid search (Google Ads, Microsoft Advertising) and paid social (Meta) strategy and execution, including campaign planning, creative testing, landing page alignment, tracking, optimization, and performance reporting. The Senior Paid Media Manager will partner cross-functionally with brand marketing, SEO, lifecycle/email, creative, analytics, and web teams to scale efficient customer acquisition and revenue growth. A key priority in this role is transitioning paid media execution from agency to in-house with minimal disruption and improved operational rigor. This position offers a starting salary of $115k per year, along with a comprehensive benefits package including health, dental, vision, life, disability, paid time off, and a 401(k)-retirement plan with employer match. Working Conditions: - Remote Supervisory Responsibilities: - None. Duties/Responsibilities: Paid Media Strategy & Planning - Translate revenue goals into measurable acquisition strategies by brand, product line, and audience segment. - Develop quarterly and monthly testing roadmaps aligned to CAC, CPA, and ROAS targets. - Build channel forecasts and recommend budget allocations based on seasonality, launches, and performance trends. Channel Ownership & Campaign Execution (Search + Social) - Manage and optimize campaigns directly in Google Ads, Microsoft Advertising, and Meta Ads Manager. - Design and maintain clear account structures across multiple brands, including naming conventions and UTM governance. - Execute full-funnel acquisition strategies, including prospecting, retargeting, branded and non-branded search, and high-intent capture. - Maintain best practices for bidding strategies, audience segmentation, keyword management, negative keywords, placements, and experiment design. Testing, Creative Performance & Landing Page Collaboration - Lead structured creative testing in partnership with copy, design, video, and brand teams. - Provide clear briefs grounded in performance data and translate results into repeatable frameworks. - Partner with web and SEO teams to improve landing page conversion rates through messaging alignment and A/B testing. - Maintain a documented experimentation cadence and archive learnings across brands. Measurement, Attribution & Reporting - Own conversion tracking accuracy across platforms, including GA4, Google Tag Manager, platform pixels, and offline conversion imports where applicable. - Produce weekly performance summaries and monthly executive-level reporting on spend, CAC/CPA, ROAS, funnel conversion rates, and creative performance. - Identify performance drivers and present clear, data-backed recommendations for optimization. Budget Management & Agency Transition - Manage and reallocate spend across brands based on performance and strategic priorities. - Lead transition of paid media from agency to in-house, including account audits, documentation, knowledge transfer, and process creation. - Evaluate and manage supporting vendors and tools as needed. Process & Governance - Develop scalable paid media processes, including QA checklists, launch workflows, reporting dashboards, and testing documentation. - Establish brand safety guardrails and ensure adherence to healthcare-adjacent compliance and platform policies. - Other duties as assigned. Required Skills/Abilities: - Analytical and detail-oriented with strong problem-solving skills. - Organized and able to manage multiple brands and priorities simultaneously. - Decisive, accountable, and comfortable operating autonomously. - Collaborative and effective in cross-functional environments. - Process-driven with a focus on continuous improvement. Preferred Experience: - Experience in healthcare education, professional education, subscription models, or regulated industries. - Familiarity with CRM/lifecycle marketing platforms (e.g., HubSpot) and LTV analysis. - Experience supporting creative strategy for performance advertising (static, short-form video, UGC-style creative). - Experience building operational frameworks for paid media governance and experimentation. Education and Experience: - Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent professional experience. - 5+ years of progressive experience in performance marketing with direct platform management responsibility. Physical Requirements: Prolonged periods of sitting at a desk and working on a computer. Equal Opportunity Statement: KnowFully Learning Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.