KnowFully Learning Group is growing and is currently in search of a Senior Paid Media Manager! KnowFully Learning Group provides comprehensive and engaging continuing education for professionals at all experience levels and support those preparing for certification exams. We service two main industries - Finance/Accounting and Healthcare. Our employees are innovative and passionate about learning. We embrace each other’s differences. Through our learning initiatives and teambuilding, we have created a great place to work. If you love what you do and want to work in an environment where hard work is valued, please apply! KnowFully Healthcare is seeking a hands-on, strategic Senior Paid Media Manager to lead paid acquisition across a multi-brand portfolio serving licensed healthcare and wellness professionals. This role owns paid search (Google Ads, Microsoft Advertising) and paid social (Meta) strategy and execution, including campaign planning, creative testing, landing page alignment, tracking, optimization, and performance reporting. The Senior Paid Media Manager will partner cross-functionally with brand marketing, SEO, lifecycle/email, creative, analytics, and web teams to scale efficient customer acquisition and revenue growth. A key priority in this role is transitioning paid media execution from agency to in-house with minimal disruption and improved operational rigor. This position offers a starting salary of $115k per year, along with a comprehensive benefits package including health, dental, vision, life, disability, paid time off, and a 401(k)-retirement plan with employer match. Working Conditions: - Remote Supervisory Responsibilities: - None. Duties/Responsibilities: Paid Media Strategy & Planning - Translate revenue goals into measurable acquisition strategies by brand, product line, and audience segment. - Develop quarterly and monthly testing roadmaps aligned to CAC, CPA, and ROAS targets. - Build channel forecasts and recommend budget allocations based on seasonality, launches, and performance trends. Channel Ownership & Campaign Execution (Search + Social) - Manage and optimize campaigns directly in Google Ads, Microsoft Advertising, and Meta Ads Manager. - Design and maintain clear account structures across multiple brands, including naming conventions and UTM governance. - Execute full-funnel acquisition strategies, including prospecting, retargeting, branded and non-branded search, and high-intent capture. - Maintain best practices for bidding strategies, audience segmentation, keyword management, negative keywords, placements, and experiment design. Testing, Creative Performance & Landing Page Collaboration - Lead structured creative testing in partnership with copy, design, video, and brand teams. - Provide clear briefs grounded in performance data and translate results into repeatable frameworks. - Partner with web and SEO teams to improve landing page conversion rates through messaging alignment and A/B testing. - Maintain a documented experimentation cadence and archive learnings across brands. Measurement, Attribution & Reporting - Own conversion tracking accuracy across platforms, including GA4, Google Tag Manager, platform pixels, and offline conversion imports where applicable. - Produce weekly performance summaries and monthly executive-level reporting on spend, CAC/CPA, ROAS, funnel conversion rates, and creative performance. - Identify performance drivers and present clear, data-backed recommendations for optimization. Budget Management & Agency Transition - Manage and reallocate spend across brands based on performance and strategic priorities. - Lead transition of paid media from agency to in-house, including account audits, documentation, knowledge transfer, and process creation. - Evaluate and manage supporting vendors and tools as needed. Process & Governance - Develop scalable paid media processes, including QA checklists, launch workflows, reporting dashboards, and testing documentation. - Establish brand safety guardrails and ensure adherence to healthcare-adjacent compliance and platform policies. - Other duties as assigned. Required Skills/Abilities: - Analytical and detail-oriented with strong problem-solving skills. - Organized and able to manage multiple brands and priorities simultaneously. - Decisive, accountable, and comfortable operating autonomously. - Collaborative and effective in cross-functional environments. - Process-driven with a focus on continuous improvement. Preferred Experience: - Experience in healthcare education, professional education, subscription models, or regulated industries. - Familiarity with CRM/lifecycle marketing platforms (e.g., HubSpot) and LTV analysis. - Experience supporting creative strategy for performance advertising (static, short-form video, UGC-style creative). - Experience building operational frameworks for paid media governance and experimentation. Education and Experience: - Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent professional experience. - 5+ years of progressive experience in performance marketing with direct platform management responsibility. Physical Requirements: Prolonged periods of sitting at a desk and working on a computer. Equal Opportunity Statement: KnowFully Learning Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Are you interested in being part of an innovative team that supports Westinghouse’s mission to provide clean energy solutions? At Westinghouse, we recognize that our employees are our most valuable asset and we seek to identify, attract and recruit the most qualified talent while recognizing and encouraging the value of diversity in the global workplace. About the role: As a Senior Supplier Performance Engineer, you will support fabrication of electro-mechanical components at supplier facilities. You will report to the Senior Manager, WPB/OMS SPE and work remote. 100% Remote role. Key Responsibilities: - Ensure Westinghouse technical and quality requirements are achieved through supplier oversight that you perform. - Develop and implement Supplier Oversight Plans to lead completion of critical document submittals, manufacturing activities, surveillance (witness and hold) points, inspections, and tests and ensure vendor compliance with critical requirements - Coordinate activities of Westinghouse functions responsible for driving supplier performance including Supply Chain (buyers and category managers), Design Engineering, and Supplier Quality Oversight - Identify and escalate supplier issues, risk, and quality events. - Improve prompt resolution of issues by coordinating activities, issuing communications, and identifying partners to ensure prompt identification of impacted products, disposition of issues, and implementation of corrective action - Monitor important supplier performance metrics, such as On-Time Delivery, Quality issues, and Deviation Notices, for assigned suppliers. This monitoring aims to identify negative performance trends and implement causal analysis, corrective actions, and Supplier Improvement Plans to avoid issues. - Evaluate procurement (supplier) risk, soliciting partner input, and using resources to develop security of supply risk mitigation plans - Oversee internal and external (supplier) corrective action requests, performing cause analyses and verifying completion of preventative and corrective actions - Perform technical evaluations of our suppliers to assess their manufacturing capability, capacity, process controls, compliance with applicable regulations, codes, and standards. These evaluations also identify associated risks. Identify gaps between supplier evaluations and Westinghouse technical and quality requirements. Establish and implement plans to reduce those gaps. - Lead supplier development and qualification activities for new products, supplier improvement projects, and cost reduction efforts. This includes performing supplier development activities to establish or improve suppliers' manufacturing processes and quality management systems to meet Westinghouse requirements. · Review and disposition supplier process documents, process capability analyses, measurement system analyses, input to design for manufacturability - Work with Design Engineering to ensure the integrity and clarity of engineering drawing requirements and that all expectations are communicated to support suppliers. - Support implementation of Value Analysis / Value Engineering, Design for Assembly, and Design for Manufacturing principles during the design process. Qualifications: - Bachelor's Degree or higher in Engineering - 4+ years of progressive experience in engineering/manufacturing. - We prefer manufacturing manager experience. - We prefer experience in the Electrical Equipment, Nuclear or adjacent industries. - Knowledge in manufacturing processes, e.g. machining (turning, milling), welding, forming, mechanical assembly, NDE and inspection, and testing - Experience performing process capability analysis (Cpk) and qualification - Working knowledge of Manufacturing and Quality Plans, PFMEAs. - Experience authoring technical documents or operating procedures - Experience reading drawings and specifications made to ASME standards - Experience with nuclear products and standards desired We are committed to transparency and equity in all of our people practices. The base salary range for this position, which is dependent upon experience, qualifications and skills, is estimated to be $85,200 to $106,500 per year. #LI-Remote Why Westinghouse? Our benefits package is tailored to meet the diverse needs of our employees, while also promoting wellness and career growth. The following are representative of what we offer: - Comprehensive Medical benefits which could include medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options - Wellness Programs designed to support employees in maintaining their health and well-being including Employee Assistance Program providing support for our employees and their household members - 401(k) with Company Match Contributions to support employees' retirement - Paid Vacations and Company Holidays - Opportunities for Flexible Work Arrangements to promote work-life balance - Educational Reimbursement and Comprehensive Career Programs to help employees grow in their careers - Global Recognition and Service Programs to celebrate employee accomplishments and service - Employee Referral Program Westinghouse Electric Company is the global nuclear energy industry's first choice for safe, clean, and efficient energy solutions. We enable our delivery of this vision by living our value system: - Safety and Quality - Integrity and Trust - Customer Focus and Innovation - Speed and Passion to Win - Teamwork and Accountability While our Global Headquarters are located in Cranberry Township, PA, we have over 11,000 employees working at locations in 19 different countries. You can learn more by visiting http://www.westinghousenuclear.com. Westinghouse is an Equal Opportunity Employer including Veterans and Individuals with Disabilities Get connected with Westinghouse on social media: Twitter | Facebook | LinkedIn| YouTube

• Enhance the operational effectiveness of global marketing campaigns by streamlining processes, aligning cross-functional teams, and ensuring seamless coordination between content strategy, digital strategy, and regional/zone marketing. • Drive performance through clear KPIs, dashboards, and actionable insights, while reporting on project execution and budget tracking for the department. • Build organizational capability by creating toolkits and playbooks that strengthen campaign execution and elevate marketing performance across the organization. • Work cross-functionally with content, digital, and product marketing teams from three Siemens Healthineers business lines to ensure marketing campaigns run smoothly and effectively.

• Own end-to-end paid social strategy and execution for a portfolio of performance marketing clients. • Build media plans and manage budgets, pacing, forecasting, and ongoing optimizations. • Launch, manage, and iterate campaigns across platforms like Meta, TikTok, LinkedIn, Reddit, Snapchat, and other emerging channels when there is a clear testing rationale. • Drive a structured experimentation program for each of your clients, defining hypotheses and tests, and documenting learnings and next steps. • Partner with creative, landing page, and tech teammates to develop and QA assets, troubleshoot performance or tracking issues, and improve conversion rates. • Communicate clearly with clients to align on strategy, performance goals, and results.