Tomofun | Furbo Pet Camera

Role Description We are looking for a Brand Manager to oversee Furbo's brand presence in the UK market. As our UK Brand Manager, you won't just be executing campaigns — you'll be the face and voice of Furbo in the UK. You'll own local brand-building from the ground up: - Forging partnerships - Activating creators - Validating campaigns with real consumers - Feeding insights back to our global team to shape how Furbo shows up worldwide What You’ll Do - Local Execution — Own the UK Brand Presence - Lead and manage UK-specific partnerships, from pet brands and retailers to media outlets and community organisations - Build and manage a network of UK Influencers and content creators — identifying the right voices, briefing them effectively, and nurturing long-term relationships - Execute UK market validations for new product launches, campaigns, and messaging, ensuring global initiatives land with cultural relevance - Manage local PR and brand event activations as needed - Strategic Bridge — Connect HQ to the UK Market - Work closely with the Global Branding team at HQ to translate global brand strategy into locally resonant UK execution - Champion and roll out new creator workflows and brand content frameworks as they evolve at the global level - Collaborate hand-in-hand with Regional Leads to align brand activity with UK-specific growth targets and commercial priorities - Ensure consistent brand tone, visual identity, and messaging across all UK touchpoints - Market Insight Loop — Be the Voice of the UK Consumer - Continuously gather and validate UK-specific consumer insights through community engagement, campaign observation, and direct feedback channels - Package and present actionable insights back to HQ to inform global campaign strategy, product messaging, and future launches - Monitor the UK competitive landscape — tracking competitor brand moves, cultural trends, and emerging creator niches in the pet space Qualifications - 3–6 years of experience in brand management, marketing, or a closely related field — ideally within consumer tech, pet care, lifestyle, or e-commerce - Proven experience managing creator/influencer programmes end-to-end, from identification and briefing to content review and performance evaluation - Comfortable operating in a fast-paced, globally distributed team — you thrive with autonomy but know when to loop in HQ - Strong communicator who can translate local market nuance into clear, actionable briefs and reports for a global audience - AI-fluent marketer — you actively use AI tools (e.g. ChatGPT, Claude, Perplexity, or similar) to accelerate your workflow - Deeply data-informed across all marketing channels — you're equally comfortable reading social analytics, paid media dashboards, email performance metrics, and e-commerce data - A genuine love for pets is a plus (Furbo owners make the best Furbo advocates) - Experience with UK consumer markets, media landscape, and creator ecosystems is strongly preferred - Proficiency in project management tools and comfort working across time zones with HQ (Taipei, GMT+8) Company Description

【 About the company 】 At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world. We are pioneers in the pet tech industry. Our debut product, Furbo - the world's first AIoT treat-tossing pet camera, is the #1 bestseller on Amazon in 15 countries, including the US, UK, and JP and have millions of users in 133 countries. In 2019, we launched an AI-powered subscription service, the Furbo Pet Nanny, which sends smart alerts to our users to notify them to check on the safety of their furbabies when they are home alone. Since the launch of Furbo Pet Nanny, we have saved hundreds of pets' lives and are continuing to innovate and develop new features with our state-of-the-art technology. The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things. > Know more about us: furbo.com | LinkedIn | Medium Tech Blog 【About The Role】 We’re looking for an Amazon Marketplace Freelancer to support day-to-day execution across our North America Amazon business (US, CA, MX). This role is focused on hands-on account support, campaign maintenance, and listing updates—not high-level strategy ownership. You’ll work closely with the Amazon Marketing Manager and broader team to help keep campaigns running efficiently, listings up to date, and performance on track. This is a detail-oriented, execution-heavy role ideal for someone who enjoys working directly in Seller Central and ad platforms. 【What You’ll Do】 Listing & Content Management - Update and troubleshoot product listings (images, bullets, A+ content) - Coordinate uploads for new assets (A+, Brand Story, images) - Monitor listings for errors or suppression issues Promotions & Catalog Management - Set up coupons, deals, and basic promotions - Create bundles and support catalog updates - Track Buy Box ownership and flag issues Keyword & Market Research - Conduct keyword research using Helium 10 - Support ongoing keyword expansion and optimization Reporting & Maintenance - Pull basic performance reports (ads + listing health) - Support pricing and promotions tracking - Monitor reviews and flag trends or issues General Support - Submit and manage Seller Central cases - Assist with audits (reviews, PDP checks, account health) - Support ad hoc projects and testing initiatives Amazon DSP (Execution Support) - Manage daily/weekly budget setup - Implement and maintain dayparting schedules based on the provided strategy - Upload and manage creative assets across campaigns - Launch and pause line items as directed - Support frequency cap updates and basic campaign settings changes 【 Who You Are 】 - 1–3+ years of hands-on Amazon Seller Central experience - Experience with Sponsored Products / Sponsored Brands campaigns - Familiarity with Helium 10 (or similar tools) - Strong attention to detail and ability to execute consistently - Comfortable working in a fast-paced, changing environment - Comfortable with fully remote, work-from-home position #LI-REMOTE

【 About the company 】 At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world. We are pioneers in the pet tech industry. Our debut product, Furbo - the world's first AIoT treat-tossing pet camera, is the #1 bestseller on Amazon in 15 countries, including the US, UK, and JP and have millions of users in 133 countries. In 2019, we launched an AI-powered subscription service, the Furbo Pet Nanny, which sends smart alerts to our users to notify them to check on the safety of their furbabies when they are home alone. Since the launch of Furbo Pet Nanny, we have saved hundreds of pets' lives and are continuing to innovate and develop new features with our state-of-the-art technology. The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things. > Know more about us: furbo.com | LinkedIn | Medium Tech Blog Paid Media Freelancer (Paid Search & Paid Social Expert) Job Description: Execute and optimize paid media campaigns across both search and social channels for North American markets, ensuring alignment with e-commerce business objectives. Execute and optimize campaigns across platforms including Google Ads, Meta, and Tiktok Focus on achieving key performance goals, especially CPA (Cost Per Acquisition), Leads, Video Views, etc to drive efficient customer acquisition and conversion. Conduct A/B testing for ad creatives, landing pages, and targeting strategies to continually improve performance. Monitor and report on campaign performance, providing actionable insights to optimize budgets, bids, and targeting. Based in the Pacific Time Zone to align with team schedule and collaboration Skills and Experience: Paid Search & Paid Social Expertise: Proven experience executing and managing paid campaigns across both Google Ads and Meta Ads. E-commerce Experience: Strong background in running paid media campaigns for e-commerce businesses, with a focus on driving conversions. Data-Driven: Ability to track, analyze, and optimize based on key metrics such as CPA, CTR, and ROAS, and familiarity with Google Analytics and/or Tableau. Goal-oriented: Focused on achieving performance targets and maximizing ROI. Proactive Optimizer: Skilled at identifying opportunities for improving performance through creative testing, budget reallocation, and strategy adjustments. Time Zone: Based in Pacific Time Zone hours for seamless team collaboration. Open to meet over Zoom, as needed M-F. Project scope Duration: 3 months for the initial contract, aiming for long-term collaboration Workload: approx. 20hrs weekly