16VC is a venture capital firm based in London backing bold founders building the infrastructure of tomorrow. We invest in early-stage companies across enterprise software, AI, deep tech, fintech, and emerging technologies. Our mission is to support ambitious founders pushing the boundaries of innovation. Role Overview 16VC is looking for experienced executives and industry leaders to join our network of Advisors. As an Advisor, you will provide strategic insights, support portfolio founders, and help expand our global network across technology, startups, and enterprise ecosystems. This is a flexible, remote advisory role designed for leaders who want to support the next generation of founders while contributing to the growth of an emerging venture capital platform. Key Responsibilities - Provide strategic guidance on industry trends, technology, and market opportunities - Support evaluation of potential investments and emerging startups - Introduce high-quality founders, investors, and ecosystem partners - Mentor and advise founders within the 16VC portfolio - Contribute to the development of 16VC’s investment theses and ecosystem initiatives Ideal Background We are particularly interested in leaders currently serving or previously serving as: - C-level executives (CEO, CTO, COO, CPO, CFO, etc.) - VP-level leaders (Engineering, Product, AI, Sales, Growth, Strategy) - Heads of departments in leading technology companies or high-growth startups - Founders or operators with deep expertise in AI, enterprise software, fintech, deep tech, or emerging technologies What We Offer - Opportunity to support and shape early-stage technology companies - Access to a global network of founders, investors, and operators - Participation in the 16VC ecosystem and venture initiatives - Flexible remote engagement with minimal time commitment

• Own the end-to-end commercial strategy across Retail and DTC/E-Commerce, with full P&L accountability for both channels • Set and deliver against revenue targets, translating strategic priorities into annual operating plans, forecasts, and budgets • Define channel investment priorities and trade-offs to maximize revenue and margin across the portfolio • Lead the annual commercial planning process in close partnership with Finance, ensuring plans are grounded, funded, and executable • Serve as the primary commercial voice in the executive team, bringing a clear point of view on market dynamics, competitive positioning, and growth levers • Own the retail sales organization and strategy across all channels - grocery, mass, club, and specialty • Build and deepen strategic relationships with key retail partners and buyers, establishing Bobbie as a preferred partner • Drive distribution expansion, velocity improvement, and shelf presence across the account portfolio • Optimize trade spend and promotional investment to maximize ROI and brand positioning at shelf • Set clear performance targets and hold the team accountable to distribution, velocity, and revenue goals • Own and scale the DTC and e-commerce business across Bobbie's website, Amazon, and other online marketplaces • Develop and execute data-driven customer acquisition and retention strategies that improve CAC, LTV, and overall channel economics • Optimize the full digital funnel - from paid and owned media through site conversion and post-purchase retention • Translate DTC consumer data and behavioral insights into actionable commercial decisions across both channels • Ensure a seamless, brand-right consumer experience across all owned digital touchpoints • Own pricing strategy and architecture across all SKUs and channels, balancing competitiveness, margin, and brand positioning • Monitor competitive pricing dynamics and lead pricing initiatives including increases with disciplined timing and execution • Establish guardrails for promotional activity and evaluate promotional effectiveness against clear ROI thresholds • Build, lead, and develop a high-performing commercial organization across retail and DTC functions • Establish clear metrics, accountability structures, and performance management systems across the team • Foster a culture of executional excellence, collaboration, and consumer-centricity • Partner closely with Brand, Operations, Finance, and Supply Chain to ensure commercial plans are profitable and executable • Collaborate with Finance on financial modeling, business cases, and investment decisions • Align with the executive team on strategic priorities, resource allocation, and commercial performance • Work in close coordination with the innovation function to ensure core channel readiness for new product launches, without owning the 0-1 pipeline

• Manage the Marketing Manager’s calendar, scheduling, and daily priorities • Draft and send communications on behalf of the marketing team • Prepare agendas, meeting notes, and follow-up action items • Handle correspondence with vendors, partners, and internal stakeholders • Organize and maintain marketing documentation, SOPs, and file systems • Support planning and logistics for state and national municipal conferences • Track timelines, compliance requirements, booth materials, and vendor deadlines • Coordinate travel arrangements and pre-event preparation for the team • Compile post-event notes, lead lists, and performance summaries • Maintain marketing project calendars and production schedules in ClickUp or similar tools • Track status of active campaigns and flag delays or blockers to the Marketing Manager • Coordinate asset handoffs between designers, copywriters, and external agencies • Ensure brand consistency in materials before publication or distribution • Manage day-to-day communication with printers, designers, and marketing contractors • Track deliverable timelines and invoice status • Maintain vendor contact lists and relationship documentation • Pull and organize marketing performance data for weekly and monthly reporting • Maintain dashboards and KPI tracking in project management and CRM systems • Support alignment between marketing and sales by coordinating shared workflows

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves developing and executing strategic marketing initiatives aimed at enhancing engagement, growth, and retention in key academic and research segments. - Develop a strong understanding of key customer segments and markets, including librarians and researchers. - Identify customer pain points, industry trends, and competitive dynamics to inform marketing strategies. - Create compelling persona-based value propositions and segment narratives. - Develop and execute marketing programs supporting product launches and thought leadership initiatives. - Collaborate with teams to build and execute marketing plans aligned with business priorities. - Create sales enablement tools and messaging briefs that enhance the buyer journey. - Streamline content development processes and sales readiness efforts through collaboration. - Partner with sales teams to improve commercial effectiveness through training and resources. Qualifications - 7+ years of experience in B2B marketing or product marketing, preferably in SaaS or academic sectors. - Proven track record in go-to-market strategies that yield measurable outcomes. - Understanding of marketing and sales alignment, familiar with Challenger Sales methodology. - Experience creating enablement content, narratives, and digital marketing assets. - Analytical mindset with a strong focus on using metrics for strategy optimization. - Excellent communication, project management, and stakeholder engagement skills. - Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree is a plus. Requirements - 7+ years of experience in B2B marketing or product marketing, preferably in SaaS or academic sectors. - Proven track record in go-to-market strategies that yield measurable outcomes. - Understanding of marketing and sales alignment, familiar with Challenger Sales methodology. - Experience creating enablement content, narratives, and digital marketing assets. - Analytical mindset with a strong focus on using metrics for strategy optimization. - Excellent communication, project management, and stakeholder engagement skills. - Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree is a plus. Benefits - Competitive salary with an opportunity for an annual incentive bonus. - Work from home flexibility within a robust and supportive team environment. - Country-specific benefits that promote well-being and happiness. - Opportunities for professional growth and skill development. - Culture of collaboration and innovation.