This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking a Marketing Leader with deep performance marketing and GTM engineering experience to build and scale the company’s marketing engine. This is not a traditional marketing role. The ideal candidate is a marketing engineer and performance marketer who combines analytical depth, automation expertise, and modern AI-powered marketing workflows. - Own and scale the company’s performance marketing and demand generation strategy - Design and launch data-driven campaigns across digital channels including paid media, outbound-assisted marketing, and inbound demand capture - Build automation-driven marketing workflows using modern GTM tools and AI-powered platforms - Develop campaign attribution models and analytics dashboards to measure true pipeline impact - Partner closely with leadership and GTM teams to align marketing programs with revenue and pipeline goals - Build marketing systems that generate high-intent MQLs from real-time buying signals - Manage and optimize marketing budgets and CAC efficiency - Experiment with emerging AI tools and automation platforms (including Claude Code and modern marketing engineering stacks) - Work closely with GTM engineering teams to integrate Clay-powered data workflows and campaign intelligence - Develop content and campaigns that drive pipeline contribution, not just traffic or impressions Qualifications - 5+ years in performance marketing, demand generation, or growth marketing - Proven experience managing digital ad budgets and performance marketing campaigns - Strong analytical ability with a focus on pipeline attribution and revenue impact - Experience with AI-driven marketing workflows and emerging tools such as Claude Code - Hands-on experience with Clay (required) - Experience building automated marketing workflows and GTM systems - Familiarity with modern marketing and outbound tech stacks (e.g., Clay, Smartlead, HeyReach, automation tools) - Strong understanding of SaaS go-to-market strategy - Ability to operate in a high-speed startup environment - Comfortable working US hours (preferably PT) Benefits - 💻 Fully Remote: Work from anywhere with international teams - 🚀 Career Growth: Join companies in SaaS, MarTech, and B2B services - 🤝 Peer Community: Connect with high-performing sales professionals in our network - 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement

16VC is a venture capital firm based in London backing bold founders building the infrastructure of tomorrow. We invest in early-stage companies across enterprise software, AI, deep tech, fintech, and emerging technologies. Our mission is to support ambitious founders pushing the boundaries of innovation. Role Overview 16VC is looking for experienced executives and industry leaders to join our network of Advisors. As an Advisor, you will provide strategic insights, support portfolio founders, and help expand our global network across technology, startups, and enterprise ecosystems. This is a flexible, remote advisory role designed for leaders who want to support the next generation of founders while contributing to the growth of an emerging venture capital platform. Key Responsibilities - Provide strategic guidance on industry trends, technology, and market opportunities - Support evaluation of potential investments and emerging startups - Introduce high-quality founders, investors, and ecosystem partners - Mentor and advise founders within the 16VC portfolio - Contribute to the development of 16VC’s investment theses and ecosystem initiatives Ideal Background We are particularly interested in leaders currently serving or previously serving as: - C-level executives (CEO, CTO, COO, CPO, CFO, etc.) - VP-level leaders (Engineering, Product, AI, Sales, Growth, Strategy) - Heads of departments in leading technology companies or high-growth startups - Founders or operators with deep expertise in AI, enterprise software, fintech, deep tech, or emerging technologies What We Offer - Opportunity to support and shape early-stage technology companies - Access to a global network of founders, investors, and operators - Participation in the 16VC ecosystem and venture initiatives - Flexible remote engagement with minimal time commitment

• Own the end-to-end commercial strategy across Retail and DTC/E-Commerce, with full P&L accountability for both channels • Set and deliver against revenue targets, translating strategic priorities into annual operating plans, forecasts, and budgets • Define channel investment priorities and trade-offs to maximize revenue and margin across the portfolio • Lead the annual commercial planning process in close partnership with Finance, ensuring plans are grounded, funded, and executable • Serve as the primary commercial voice in the executive team, bringing a clear point of view on market dynamics, competitive positioning, and growth levers • Own the retail sales organization and strategy across all channels - grocery, mass, club, and specialty • Build and deepen strategic relationships with key retail partners and buyers, establishing Bobbie as a preferred partner • Drive distribution expansion, velocity improvement, and shelf presence across the account portfolio • Optimize trade spend and promotional investment to maximize ROI and brand positioning at shelf • Set clear performance targets and hold the team accountable to distribution, velocity, and revenue goals • Own and scale the DTC and e-commerce business across Bobbie's website, Amazon, and other online marketplaces • Develop and execute data-driven customer acquisition and retention strategies that improve CAC, LTV, and overall channel economics • Optimize the full digital funnel - from paid and owned media through site conversion and post-purchase retention • Translate DTC consumer data and behavioral insights into actionable commercial decisions across both channels • Ensure a seamless, brand-right consumer experience across all owned digital touchpoints • Own pricing strategy and architecture across all SKUs and channels, balancing competitiveness, margin, and brand positioning • Monitor competitive pricing dynamics and lead pricing initiatives including increases with disciplined timing and execution • Establish guardrails for promotional activity and evaluate promotional effectiveness against clear ROI thresholds • Build, lead, and develop a high-performing commercial organization across retail and DTC functions • Establish clear metrics, accountability structures, and performance management systems across the team • Foster a culture of executional excellence, collaboration, and consumer-centricity • Partner closely with Brand, Operations, Finance, and Supply Chain to ensure commercial plans are profitable and executable • Collaborate with Finance on financial modeling, business cases, and investment decisions • Align with the executive team on strategic priorities, resource allocation, and commercial performance • Work in close coordination with the innovation function to ensure core channel readiness for new product launches, without owning the 0-1 pipeline

• Manage the Marketing Manager’s calendar, scheduling, and daily priorities • Draft and send communications on behalf of the marketing team • Prepare agendas, meeting notes, and follow-up action items • Handle correspondence with vendors, partners, and internal stakeholders • Organize and maintain marketing documentation, SOPs, and file systems • Support planning and logistics for state and national municipal conferences • Track timelines, compliance requirements, booth materials, and vendor deadlines • Coordinate travel arrangements and pre-event preparation for the team • Compile post-event notes, lead lists, and performance summaries • Maintain marketing project calendars and production schedules in ClickUp or similar tools • Track status of active campaigns and flag delays or blockers to the Marketing Manager • Coordinate asset handoffs between designers, copywriters, and external agencies • Ensure brand consistency in materials before publication or distribution • Manage day-to-day communication with printers, designers, and marketing contractors • Track deliverable timelines and invoice status • Maintain vendor contact lists and relationship documentation • Pull and organize marketing performance data for weekly and monthly reporting • Maintain dashboards and KPI tracking in project management and CRM systems • Support alignment between marketing and sales by coordinating shared workflows