• Own early go-to-market execution: community development, content strategy, strategic partnerships and targeted outreach campaigns • Build and manage relationships with design partners and early customers across creator, studio and agency segments; recruit and organize participants for ongoing product research and testing • Drive early commercial conversations and create structured channels for market feedback • Collaborate with product leadership to develop and execute positioning and messaging, turning technical strengths into clear customer value and narratives • Provide clear, structured market feedback that supports product decision-making and execution speed • Track the competitive landscape: emerging GenAI creative tools, workflows and user expectations • Represent GenPeach externally with confidence, credibility and strong EQ

Responsibilities - Responsible for supporting cross-functional teams from product research and development to launch to installation and ongoing support, throughout the entire product lifecycle. - Work across product, engineering, sales, manufacturing, and marketing to build and scale products. - Lead persona development and customer segmentation across utility, C&I, data center, and government/defense markets. - Drive the creation of market requirements documents ( MRD), and product requirements documents (PRD) for new and existing products. - Support product launches end-to-end, including collateral, internal training, and go-to-market execution. - Assist market intelligence team on packaging, pricing, feature prioritization, and messaging. - Enable the sales and design teams with product data sheets. - Other duties as assigned. Required Experience - 7+ years in product marketing, ideally in complex B2B tech—energy, infrastructure, or hardware/software hybrids. - Experience writing or managing MRDs and PRDs with cross-functional teams. - Strong grasp of go-to-market mechanics, including personas, ideal customer profiles, TAM/SAM/SOM, and pricing models. - Familiarity with energy storage systems, grid interconnections, or electrical and mechanical systems. - Skilled at translating technical features into benefit-driven messaging. - Experience creating sales enablement assets, product collateral, and executive-ready positioning docs. Preferred Experience - Experience with utilities, grid infrastructure, or energy storage (FESS, BESS, microgrids). - Knowledge of regulatory frameworks: IEEE, UL, NERC, FERC, CAISO, etc. - Worked in or marketed to utilities, commercial & industrial, data centers, or government/ defense sectors. - Led multiple product launches and evolved messaging across product lifecycles. - Background collaborating with brand, comms, and external creative partners. - Bonus if you’ve marketed a vertically integrated product stack (hardware + firmware + software). Additional Details Background Check All candidates are subject to a background check. Schedule Full-Time, Salaried Compensation $160,000-185,000 (Note: We have the flexibility to hire at different levels, which may impact the corresponding pay range.) Work Authorization Applicants must already have the legal authorization to work in the US without requiring any employer sponsorship. Physical Requirements - Constantly operates a computer and other peripheral office equipment such as a printer or mouse. - Ability to communicate information so others can understand. Must be able to exchange accurate information in these situations. - Must report to work reliably and with the ability to use full and unimpaired skills and judgment to safely execute your job. - Proficiency in reading, writing, and speaking English required. Our Benefits and Perks Benefits eligibility is based on employment status. - Employee Rewards Package including Equity - 401(k) Retirement Savings Plan - Health Benefits Package: Choice between traditional PPO or HSA eligible medical plans; Dental insurance; and Vision insurance - Human-centered Paid Time Off including Unlimited Discretionary PTO or 10 days of accrued PTO; 10-days paid company holidays; Waiting period-free 100% paid parental leave - Torus paid Life and AD&D Insurance with option to purchase additional coverage - Voluntary Short- and Long-Term Disability Insurance - Peer Recognition Program Torus is proud to be an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

• Develop clear, differentiated positioning for KatRisk’s modeling and analytics solutions. • Translate complex catastrophe modeling science into value-driven narratives for underwriting, actuarial, and executive audiences. • Define ICPs, buyer personas, and segment-specific messaging. • Support integration of recently acquired companies and products. • Lead product launches from strategy through execution. • Partner with Product to shape roadmap messaging and market readiness. • Work with Sales to align GTM plans for new perils, enhancements, and platform capabilities. • Build high-impact sales tools (battlecards, pitch decks, case studies, objection handling guides). • Equip commercial teams to articulate differentiation against leading competitors. • Support key enterprise deals with strategic messaging and competitive positioning. • Maintain structured competitive analysis across catastrophe modeling vendors. • Monitor industry trends (regulatory shifts, climate analytics advancements, modeling methodology updates). • Partner with marketing to support content strategy (whitepapers, webinars, industry events).

About the Role Franki is looking for a Manager, Product & Marketing Analytics to build and scale the measurement engine behind our growth. You’ll own analytics across product, marketing, and rewards—shaping how we measure performance, run experiments, and optimize incentives like cashback and Adventures/Gigs. In this role, you’ll define our company-wide measurement strategy, lead causal inference and experimentation, and develop predictive models (LTV, churn, MMM, propensity) that guide roadmap, channel mix, and budget decisions. This is a hands-on, high-influence role blending deep analytical work in SQL/Python with strategic leadership. Your insights will drive repeat behavior, shape reward economics, and ensure we grow efficiently while keeping costs and liabilities within guardrails. Note: Candidates residing in our preferred locations; CA will be given first consideration. What you’ll do: - Lead the end-to-end analytics program across product, marketing, and rewards, setting the measurement strategy and operating model for the company. - Build and maintain source-of-truth dashboards, core metrics, and instrumentation standards in partnership with Data Engineering. - Run robust experimentation at scale—A/B tests, geo/holdouts, matched markets—and drive causal measurement using CUPED, uplift modeling, and other advanced methods. - Own funnel, cohort, retention, and rewards analytics (cashback, Adventures/Gigs, action incentives); identify leaks, quantify opportunities, and propose optimized reward structures. - Stand up omnichannel marketing measurement across lifecycle, partners/affiliates, paid social/search, and influencers; lead incrementality and attribution frameworks. - Develop LTV, payback, forecasting, and rewards economics models to guide roadmap, budget allocation, portfolio mix, and CAC/LTV guardrails. - Publish weekly and monthly executive readouts with decision-ready insights; influence prioritization, staffing, and budget decisions. - Ensure data quality and integrity through tracking requirements, validation, anomaly detection, and fraud/abuse monitoring (velocity, collusion, partner attribution, CPA integrity). - Build self-serve semantic layers and Looker dashboards that enable teams to independently answer key questions. You’re a good fit if you have... - BS/BA in a quantitative field (Statistics, Economics, Computer Science, Engineering, Data Science) or equivalent; MS a plus. - 3+ years in product, growth, or marketing analytics, incentives/loyalty analytics, or data science, with 1+ years in a lead or ownership role. - Advanced SQL and Python (pandas, statsmodels, causal inference); experience building scalable dashboards and pipelines in BigQuery and Looker. - Expertise in experimentation design: A/B tests, CUPED, geo/holdouts, power analysis, uplift modeling; familiarity with experimentation platforms like Eppo, Statsig, or LaunchDarkly. - Strong analytics and modeling skills: LTV, propensity, churn/survival, MMM, budget/payout optimization, and causal inference methods. - Product and marketing analytics experience: funnels, retention, cohorting, lifecycle measurement, attribution, channel mix/ROAS, and audience targeting. - Strong product sense with the ability to translate complex data insights into clear, actionable recommendations that drive product and growth decisions. Bonus points if you have... - Comfortable operating at both altitude (strategy, exec forums) and depth (hands‑on SQL/Python). - Excellent written storytelling; exec‑ready visuals and clear recommendations. - Ability to manage multiple high‑stakes initiatives simultaneously; thrive in a fast‑paced startup. - Collaborate effectively across time zones. Why Join Franki... - Own a high-impact function within a growing startup - Help shape how the brand connects with users, creators, and restaurant partners - Move fast, test ideas, and lead with creativity - Join a collaborative, ambitious team that values autonomy and original thinking - Competitive compensation and 100% covered healthcare, dental, and vision benefits for employees Perks & Benefits Remote work: Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings. PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year. Medical, Dental & Vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees. 401(k) Equipment: Computer & technology equipment applicable to your role. Monthly Stipend: $20 (Tax-free) to cover home office expenses