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indie.io

On a mission to support indie game developers with the resources, services, and management tools needed for success!

Audience & Lifecycle Strategy Lead – Contract

StrategyStrategyOtherRemoteSeniorTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

North Carolina

Posted

92 days ago

Salary

0

Seniority

Senior

Bachelor Degree4 yrs expEnglish

Job Description

Audience & Lifecycle Strategy Lead – Contract

indie.io

• Serve as the strategic lead across audience discovery, planning, activation, and measurement • Drive CRM and PRM optimization initiatives • Partner closely with brand, analytics, and external agency teams to develop integrated audience strategies • Oversee CRM/PRM audits, optimization planning, testing strategies, and reporting to strengthen lifecycle marketing impact • Partner with activation and media teams to define and deploy audience segments • Establish KPI frameworks to measure audience performance and business impact

Job Requirements

  • 4+ years of experience in audience strategy, CRM/PRM strategy, lifecycle marketing, or data-driven marketing roles
  • Strong understanding of first-party data strategy, segmentation methodologies, and audience frameworks
  • Experience translating business goals into actionable audience and lifecycle marketing plans
  • Experience auditing and optimizing CRM/email programs
  • Ability to analyze performance data and translate insights into strategic recommendations
  • Strong presentation and client communication skills
  • Highly organized with the ability to manage multiple stakeholders and priorities

Benefits

  • Competitive compensation aligned with experience and scope of work

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