About the role The Marketing and Brand Manager will be responsible for shaping, implementing, and managing the marketing and brand strategies for both HRCRS and 3PH Alliance. This role requires a creative and strategic thinker who can balance storytelling with data-driven insights. You’ll lead initiatives that elevate our visibility, strengthen brand identity, and drive engagement across digital, print, and event platforms. What you'll do KEY RESPONSIBILITIES: - Brand Strategy & Development - - Develop and maintain a cohesive brand strategy for HRCRS and 3PH Alliance that aligns - with organizational goals. - Ensure brand consistency across all internal and external communications. - Create and manage brand assets, tone, and messaging guidelines. - Marketing Campaign Management - - Design, execute, and analyze integrated marketing campaigns (digital, social media, email, and print). - Collaborate with leadership to identify target audiences and growth opportunities. - Measure and report performance metrics, optimizing campaigns for engagement and ROI. - Content Creation & Communication - - Oversee development of high-quality marketing materials including newsletters, brochures, case studies, and presentations. - Manage content for company websites and social media channels. - Craft compelling narratives that position both organizations as leaders in healthcare innovation and collaboration. - Partnership & Event Support - - Support the planning and promotion of conferences, webinars, and strategic partnership events. - Collaborate with internal teams to develop marketing collateral for key initiatives and partnerships. - Market Research & Insights - - Monitor industry trends, competitor activities, and emerging digital strategies. - Provide actionable insights to guide leadership decisions and strategic positioning. Qualifications - Bachelor’s degree in Marketing, Communications, Business, or a related field - 5+ years of experience in marketing, brand management, or communications—preferably in healthcare, research, or professional services. - Strong understanding of digital marketing tools (SEO, analytics, email automation, CRM, etc.). - Excellent written, visual, and verbal communication skills. - Experience managing multiple brand identities or partnerships is a plus. - Creative mindset with an ability to blend strategy, design, and storytelling. LOCATION AND TRAVEL REQUIREMENTS: This is a fully remote position and may be performed anywhere within the United States of America. Occasional domestic travel may be required for company meetings, audits, etc. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves translating Leading Educators' editorial strategy into coordinated brand visibility, audience growth, and inbound demand—ensuring that our thought leadership investments consistently generate measurable impact and drive partnership interest. - Work in close partnership with the Editorial Director to convert editorial priorities and publishing cadence into integrated campaigns, audience engagement strategies, and measurable marketing outcomes. - Build the infrastructure and execution plans that ensure ideas reach priority audiences—district leaders, state leaders, funders, and other key stakeholders. - Lead campaign architecture, audience segmentation, distribution strategy, and performance optimization across multiple channels. - Manage CRM and marketing automation systems to support targeted engagement. - Design multi-channel distribution plans that extend the lifecycle impact of major releases. - Use data and performance insights to continuously optimize campaigns. Qualifications - 3–5+ years of experience in content marketing, brand strategy execution, demand generation, or audience growth roles with demonstrated ownership of campaign performance. - Experience translating thought leadership or long-form content into integrated campaigns that drive engagement and lead conversion. - Strong understanding of marketing funnels, audience segmentation, and lifecycle marketing strategies. - Experience managing CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems. - Proficiency in foundational graphic design principles and technical application in Google Suite, Canva, and similar tools. - Demonstrated ability to analyze performance data and use insights to optimize campaigns. - Experience executing multi-channel campaigns including email, social, web, and paid media. - Strong project management skills, with ability to coordinate cross-functional timelines, deliverables, and stakeholder priorities. - Experience using AI tools to support marketing workflows, campaign planning, audience analysis, and performance optimization. - AI Fluency at the Practitioner level—actively using AI tools to improve work quality. - Ability to travel moderately for organizational retreats, programming, and professional development. - Experience in education, nonprofit, policy, or mission-driven organizations (strongly preferred). Requirements - Moderate travel required for national travel for organizational retreats, programming, job-related travel, or professional development. - Work from a home office located anywhere within the U.S. Benefits - Base salary range is $70,928 to $90,272 per year, with a standard starting salary of $80,600 based on meeting the minimum requirement of 3–5 years of relevant experience. - 100% paid medical, dental, and vision coverage for individual employees; additional premium costs covered 60% by Leading Educators for partners and dependents. - 4% matching 401k plan, Flexible Spending Accounts for medical, childcare, and commuter expenses, and an Employee Assistance Program (EAP). - First three years of employment, full-time staff accrue 22 days a year; five additional days accrued after the third and sixth year of employment. - 16 additional paid days off for various holidays, including three floating holidays staff may use at their discretion. Equal Opportunity Employment Leading Educators is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, gender, sexual orientation, national origin, disability, age, marital status, military status, pregnancy, or any other characteristic protected by applicable local, state, or federal laws, rules, or regulations. Apply https://leadingeducators.org/careers/opportunities

• Lead the development and stewardship of foundational brand documents, including brand architecture, positioning, guidelines, and voice. • Serve as the primary liaison to the CCO’s Chief of Staff in all cross-brand matters. • Identify and evaluate emerging market trends, technologies (including AI), and consumer behaviors to inform brand strategy and creative innovation. • Collaborate with internal teams and external creative agencies to translate market research into actionable insights to feed into our creative briefs. • Serve as a strategic partner to cross-functional teams, including Ad Managers, Research & Insights, and Media & Performance teams, ensuring brand consistency across all touchpoints and initiatives. • Partner with research and analytics teams to assess brand health and campaign performance, using insights to refine strategy and drive continuous improvement. • Champion innovation across the marketing organization, fostering a culture of curiosity, experimentation, and bold thinking. • Present strategic recommendations and brand frameworks to senior leadership and key stakeholders. • Lead and mentor a small team of brand strategy professionals, fostering a collaborative and high-performance culture.

Brand Development Manager - MN & DakotasFully RemoteInnovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human powered machine into the future each and every day. We’re a team of barrier-breakers, disrupters, and problem solvers. We’re committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. This role is for our Minnesota & Dakotas territory. Job Summary: Specialized Bicycles is seeking a dynamic and strategic Brand Development Manager to oversee and enhance our market presence within a designated territory. This pivotal role involves maximizing sell-in, sell-through, and market share across all sales channels. Implement and execute sales strategies that align with Specialized Bicycles' overall business objectives and growth plans. The Brand Development Manager will be responsible for managing the Specialized ecosystem, developing the existing retailer network, and identifying expansion opportunities to grow total market share. The ideal candidate will possess a deep understanding of the retail landscape, demonstrate strong leadership skills, and have a passion for driving business growth and building lasting relationships with retailers. Key Responsibilities: Independent Bicycle Retail (IBR): - Build and maintain strong, positive relationships with independent bicycle retailers to foster loyalty and collaboration. Establish a visit plan to support existing partnerships through consistent, impactful visits, frequently engaging with best-in-class partners. - Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation. - Ensure new product introductions (NPI) are represented at launch and available in all premium partners. - Actively develop and expand the existing retail network, identifying new opportunities for growth and enhancing market presence. - Identify and establish new channels and partners for products like Globe and Turbo. - Ensure IBR partners are fully immersed in brand knowledge through various education initiatives. Specialized Retail: - Work with the store managers, market managers and Retail Merchandising team to make sure the right product is represented in the assortment plan and the on hand inventory and order books are up to date to optimize sell through. - Maximize onhand inventory by working with retail managers to ensure timely building, flooring, and selling of all models. - Ensure full engagement in promotions across stores in a territory by ensuring adherence to sales guidelines and merchandising standards. - Lead education initiatives to enhance brand knowledge across all teammates using our many education platforms and initiatives. - Ensure adherence to sales guidelines and merchandising standards throughout the territory. - Site blockers and opportunities and deliver feedback to Commercial and Specialized Retail Leadership Specialized.com: - Create a seamless rider journey by integrating click-and-collect and promotion programs. - Integrate Specialized.com into the overall channel strategy for a cohesive approach. Other: - Represent Specialized Bicycles at industry events, trade shows, and other relevant activities to promote the brand and network with key stakeholders. - Gather and report customer feedback to improve products, services, and overall customer experience. - Utilize the Specialized University (SU) training platform to stay informed about the latest products, market trends, and sales techniques, ensuring a high level of product knowledge and expertise. - Regularly analyze market conditions and competitor activities to inform strategic decisions and identify opportunities for increased market share. - Report all retailer interactions and activities using Salesforce to ensure accurate and up-to-date records of engagements. - Consistently meet or exceed sales goals for all retail channels within the designated territory. - Develop and maintain a visit schedule that ensures consistent and frequent contact with retailers - Must reside within assigned territory (MN, ND, SD, parts of IA & NE) - Valid driver’s license and clean driving record At Specialized, your base pay is one part of your total compensation package and will depend on your work experience, skills, certification, and location. For additional information on benefits and perks, please visit: https://benefits.specialized.com Here at Specialized we believe that bikes have the power to change lives. Our culture is one of passion, striving to break barriers and have a positive impact on the world. We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized! See what we are up to on LinkedIn, Instagram, and most importantly, our #DogsofSpecialized.