• Develop and execute the Western U.S. sales strategy, balancing indirect business and channel activities • Maintain accurate CRM and new customer acquisition plans, collaborate across commercial teams like Business Development and engineering to drive new revenue growth • Drive opportunities from first contact to repeat sales through consistent follow-ups, and generate new projects to ensure continuous growth against regional targets • Develop and manage distributor partners by recruiting, training, and supporting their sales teams • Build joint sales plans, set objectives and Quarterly Business Reviews • Coach partners to become autonomous, conduct funnel reviews, and provide ongoing training so their teams can effectively sell and support our solutions • Strengthen Robotiq’s presence and focus within each partner organization • Manage key accounts, ensuring customer satisfaction, upsell, and long-term partnerships • Identify decision makers within accounts who hold specific authority for our products on a regional or global basis • Develop strong relationships with decision makers and influencers at these accounts • Prospect, pitch, and close turnkey palletizing projects from scoping and proposal through delivery and on-site integration • Travel extensively to customer sites (manufacturing plants) and channel partners to conduct presentations, demonstrations and evaluations • Collaborate with Engineering, Product, and Marketing teams to align solutions with customer needs and market trends • Gather competitive intelligence and customer feedback to shape market strategy and product roadmap • Use CRM rigorously to manage pipeline, track opportunities and deliver reliable forecasts

• Recruit, hire, and onboard SDRs and Closers for studio projects. • Develop training materials: product manuals, objection scripts, demo decks, sales playbooks. • Monitor conversion rates, CAC, LTV, and ROAS. • Conduct sales reviews with SDRs and Closers. • Build scalable sales pipeline structures (SDR → Closer → CRM → Deal Stages).

• Act as the architect of sales processes for ventures • Drive predictable revenue growth across all venture studio projects • Recruit, hire, and onboard SDRs and Closers for studio projects • Develop training materials and provide ongoing coaching • Lead sales efforts, validate messaging, and close first deals • Delegate sales execution fully to the trained team

• Develop shipment sales and depletions forecasts • Maintain and report out of forecasting Key Performance Indicators (KPI’s) • Lead analysis & developing insights across multiple data streams including: shipments, depletions and retail sales vs forecasts to support guidance for demand review clinics • Support the Senior Manager, Sales Forecasting to prepare for the monthly Demand Review • Lead sales forecasting for innovation projects with Sales, Marketing, Strategy & Product Development throughout Commercialization Stage-Gate process • Support Commercial Trade Planning in the analysis of sales and marketing program performance to improve trade forecast accuracy • Work cross-functionally with operations & Sales Analytics teams to ensure alignment on network distribution shipment forecasting