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Shoulder Innovations began with the invention of the core technology – the InSet™ Glenoid.
Product Manager, Downstream Marketing
Location
United States
Posted
93 days ago
Salary
$70 - $100 / hour
Seniority
Senior
Job Description
Product Manager, Downstream Marketing
Shoulder Innovations
• Complete marketing activities to drive adoption and utilization of the shoulder arthroplasty portfolio • Develop product positioning, messaging, and value propositions • Support product trouble shooting, software updates and best practices • Analyze product performance metrics and driving data-informed decisions • Engage with customers, sales teams, and key stakeholders to gather insights • Plan and travel to industry meetings to showcase product portfolio and messaging • Own downstream marketing strategy for preoperative planning software • Develop and execute go-to-market plans to drive product adoption, utilization, and revenue growth for shoulder arthroplasty portfolio • Partner with sales leadership to create account targeting strategies and commercial playbooks • Monitor competitive landscape and identify opportunities for differentiation • Analyze product performance metrics and customer usage data to inform strategy • Support field sales teams on product features, positioning, and objection handling • Partner with clinical specialists to ensure consistent messaging and effective product demonstrations • Support key customer engagements, including product rollouts and strategic accounts • Translate complex hardware and software capabilities into customer-facing messaging
Job Requirements
- Bachelor’s degree required (MBA or advanced degree preferred)
- 3-6 years of experience in marketing, consulting, product management, or related fields
- Strong analytical and problem-solving skills
- Ability to travel approximately 20% of time
- Experience supporting product launches or commercial initiatives
- Experience in healthcare, medical devices, or highly regulated industries
- Familiarity with product lifecycle management and marketing frameworks
- Ability to thrive in a fast-paced, collaborative environment
Benefits
- great company culture
- opportunities for professional growth
- competitive wages
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