Shoulder Innovations

• Complete marketing activities to drive adoption and utilization of the shoulder arthroplasty portfolio • Develop product positioning, messaging, and value propositions • Support product trouble shooting, software updates and best practices • Analyze product performance metrics and driving data-informed decisions • Engage with customers, sales teams, and key stakeholders to gather insights • Plan and travel to industry meetings to showcase product portfolio and messaging • Own downstream marketing strategy for preoperative planning software • Develop and execute go-to-market plans to drive product adoption, utilization, and revenue growth for shoulder arthroplasty portfolio • Partner with sales leadership to create account targeting strategies and commercial playbooks • Monitor competitive landscape and identify opportunities for differentiation • Analyze product performance metrics and customer usage data to inform strategy • Support field sales teams on product features, positioning, and objection handling • Partner with clinical specialists to ensure consistent messaging and effective product demonstrations • Support key customer engagements, including product rollouts and strategic accounts • Translate complex hardware and software capabilities into customer-facing messaging

• Own and deliver regional revenue and profitability at scale • Expand surgeon engagement, deepen account penetration, and accelerate procedural adoption • Convert company strategy into executable field plans that drive results quickly • Maintain direct involvement with top surgeons, key accounts, and strategic distributors • Hold the field accountable through disciplined forecasting, opportunity tracking, and performance tracking • Design and execute annual and quarterly regional growth plans aligned with company targets • Establish and enforce quotas, pricing discipline, inventory control, and execution standards • Identify underperformance early and take decisive corrective action • Continuously assess territory design, coverage, and distributor effectiveness • Provide real‑time market intelligence on competition, pricing pressure, and customer demands • Recruit and deploy high‑impact sales talent capable of performing in competitive markets • Personally coach representatives through consistent, demanding field engagement • Set clear expectations and drive accountability through metrics and results • Rapidly identify top performers and develop future leaders • Address performance gaps quickly—growth requires speed, clarity, and follow‑through

• Develop and maintain comprehensive training curriculum for products, procedures, and market positioning • Deliver training through various modalities through in-person workshops, virtual sessions, cadaver labs, and surgeon-led programs • Collaborate with Marketing, Product, Clinical, and Quality teams to ensure training content is clinically accurate and aligned with product strategy • Establish and manage systems for tracking training participation, competency assessments, and performance metrics • Maintain documentation of training according to regulatory and internal compliance standards • Facilitate ongoing education and skill development • Engage with orthopedic surgeons and key opinion leaders to support training initiatives and gather clinical insights • Remain current on clinical practices through attending surgical procedures, labs, and industry conferences • Provide feedback and coaching to sales representatives to enhance product knowledge and selling effectiveness • Support cross-functional initiatives related to product launches, clinical education, and commercial strategy • Travel up to 50% of the time, depending on needs and seasonality