Job Closed

This listing is no longer active.

Infragistics

Infragistics is a global software company that creates design and development tools to help teams build high-performing applications with greater simplicity, sp

Product Marketing Manager – Embedded Analytics

Location

Uruguay

Posted

93 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Product Marketing Manager – Embedded Analytics

Infragistics

• Own the product's marketing strategy, execution, and results • Translate business goals into a clear action plan with timelines and measurable outcomes • Serve as the accountable owner for Reveal marketing performance • Partner with internal teams and vendors (SEO, PPC, creative) while maintaining ownership • Own end-to-end demand generation and growth for Reveal, including pipeline contribution, conversion rates & channel performance • Personally drive execution across Email, Paid, Organic, Events and Affiliates • Ensure programs are launched, iterated, and optimized—not stalled in planning • Own the strategy, execution, and measurement of ABM programs • Partner with Sales to define target accounts, develop tailored messaging and assets, coordinate outreach and follow-up • Use intent and account data (e.g., 6sense, Demandbase) to drive prioritization • Own the Reveal marketing budget, including planning and allocation, spend optimization, ROI and performance reporting • Make tradeoff decisions to maximize impact • Regularly report results vs. plan and adjust strategy accordingly • Own Reveal’s positioning, messaging, and value propositions • Translate technical capabilities into clear, benefit-driven messaging • Personally write and edit website copy, landing pages, blog content, campaign messaging, Thought Leadership etc. • Define and track KPIs tied to pipeline and growth • Build and maintain dashboards and reports in Slingshot • Ensure attribution is in place and aligned with sales • Use data to drive continuous improvement and prioritization

Job Requirements

  • 5+ years of B2B SaaS marketing experience (product, growth, or demand)
  • Proven experience owning results, not just contributing
  • Demonstrated success running programs from idea → execution → outcome
  • Strong writing and execution skills
  • Comfort working independently with high accountability
  • Experience with ABM, demand gen, and budget ownership
  • Familiarity with analytics, BI, or developer-facing products a plus
  • Proficiency with AI-powered content tools and marketing automation, including creating and managing AI agents and automated workflows

Benefits

  • Health insurance
  • Professional development opportunities
  • Flexible work arrangements

Related Categories

Related Job Pages

More Product Marketing Jobs

Senior Director: Product Marketing (Banking & Payment Fraud Management)

Entersekt

Entersekt is a leader in digital banking fraud prevention and payment security, including mobile authentication, mobile app security, and 3-D Secure authentication for issuers, acquirers, and payment networks. Founded over 16 years ago. Protects the digital transactions of over 210 million active users. Holds 120 active patents in digital security, payments, and user experience. Focus on North America and European markets for global expansion.

OtherRemoteTeam 201-500

Why Entersekt Founded over 16 years ago, with more recent investments from Accel-KKR, Entersekt is a leader in digital banking fraud prevention and payment security, including mobile authentication, mobile app security, and 3-D Secure authentication for issuers, acquirers and payment networks. We offer highly scalable products with a track record of success across multiple continents. Entersekt enables secure digital transactions for leading financial institutions globally. We exist to create a world where everyone can transact digitally without fear or compromise. Currently, we protect the digital transactions of over 210 million active users on our platform and hold 120 active patents that recognize innovation in digital security, payments, and user experience. Entersekt offers customers secure authentication and digital payments experiences that remove unnecessary friction. Entersekt has a diverse product portfolio and aggressive roadmap that positions the company well to sustain competitive advantage as it expands globally with emphasis on North America and European markets. The Ideal Candidate The ideal candidate is a seasoned SaaS product marketing leader with deep expertise in payments and fraud management, strong technical fluency, and the ability to craft and communicate compelling value propositions that resonate with financial and e-commerce audiences. The Role The Director of Product Marketing (Banking & Payment Fraud Management) will ensure strong alignment between the development teams, and the sales and marketing teams, while supporting aggressive expansion into the North American market. Your job will include being a product and market evangelist, translating R&D technical information about features and functionality into benefits that our customers can understand, bridging technical product features (like encryption, authentication) with market needs, defining value propositions, creating go-to-market (GTM) strategies, developing compelling content, enabling go-to-market teams, and analyzing market trends for payment security solutions, focusing on translating complex tech into customer benefits for financial or e-commerce audiences. To succeed in this role, you will need to be an expert in our product, our customers, and our target market. This role ensures alignment across marketing, sales, product and the market. Responsibilities - Product positioning and messaging: Assist in developing product positioning and messaging that differentiates our solutions in the market, utilizing your knowledge of buyer personas, the problems they face, the benefits our products provide, and why our products matter - Solution evangelist: Be a content contributor, spokesperson and thought leader. Help to generate awareness and create demand for Entersekt solutions through modern, digital marketing channels as well as in-person events. - Sales enablement: Communicate the value proposition of the products to the sales team and assist with product and messaging training and tools to use in the sales process. These tools may include PowerPoint presentations, videos, infographics, brochures, competitor cheat sheets, and customer success stories. - Product launch: Plan and coordinate the launch of new products and releases (upgrades), and manage the cross-functional implementation of the plans. - Market intelligence: Have a constant understanding of market trends and dynamics. Be the expert on our buyers, how they buy, and what their buying criteria are; be the expert on our competition and how to differentiate ourselves from them. - Content creation: Advise the marketing team on the campaign topics needed to educate our customers and assist in providing quality content to support these campaigns such as whitepapers, eBooks, blog posts, and webinars. - Pricing and Price Book Management: Work closely with product management to define, track and manage solution pricing and packaging, ensuring sales has what is required for net new, upsell, cross sell and renewal sales. Skills and Experience Successful candidates for this role will generally possess the following qualifications and skills: - A minimum of a bachelor’s degree in business, marketing, or other related field - Proven experience in product marketing, content marketing, digital marketing, and GTM strategy. - Excellent writing and presentation communication skills - 8+ years’ Saas product marketing experience with at least 3 years in payments, fraud or security - Domain experience in financial services digital banking, payments, fraud management and 3D-Secure highly preferred - Advanced experience with Microsoft PowerPoint - Experience with HubSpot and Salesforce preferred - A demonstrated ability to cultivate and manage positive and successful client relationships, including at a senior level - Excellent people and management skills as you will need to interact with colleagues, cross-functional teams, and third parties - A relevant technical background - A commercially oriented outlook Personality Attributes - Strategic Visionary: Sees the bigger picture, anticipates market shifts, and aligns product marketing with long-term business goals. - Influential Communicator: Charismatic and persuasive, able to evangelize solutions, inspire confidence, and clearly translate technical features into customer benefits. - Collaborative Leader: Builds trust and alignment across product, sales, marketing, and R&D teams, fostering cooperation and shared success. - Customer-Centric Thinker: Empathetic and insightful, deeply understands buyer personas, pain points, and how to position solutions to resonate with financial and e-commerce audiences. - Commercially Savvy: Balances technical fluency with a sharp business mindset, ensuring strategies drive revenue growth and competitive differentiation. We place a lot of value on how we treat prospective employees and appreciate the time and effort that goes into job hunting. That is why we aim to keep the hiring process as quick and seamless as possible while ensuring the best possible fit for both you and the company. Working at Entersekt is truly a dream. You get exposed to cutting-edge technology, colleagues who are leaders in their fields, and an awesome working environment that includes flexible hours, remote work, and plenty of growth opportunities. Apply for this position by following the "apply now" tab and or viewing our other roles at Entersekt Careers page. Entersekt is an Equal Opportunity Employer: We are committed to building an inclusive and diverse workforce that reflects the global communities we serve. For all South Africa-based roles, preference will be given to candidates from historically disadvantaged groups, in accordance with local Employment Equity objectives.

United States
Job Closed
eDynamic Learning logo

Director of Ready for Industry (RFI)

eDynamic Learning

North America’s largest publisher of middle & high school CTE & electives, with more than 250 online courses.

OtherRemoteTeam 51-200Since 2008H1B No Sponsor

Director of Ready for Industry Location: Remote Meet eDynamic Learning: eDynamic Learning (eDL) is celebrating 18 years of serving educators. Founded by a classroom teacher, we're on a mission to empower educators with accessible and equitable resources, guiding students on their journey to life after graduation. We are dedicated to supporting both teachers and programs that facilitate student exploration of interests, career options, and skill acquisition through Career and Technical Education (CTE). We prioritize quality and the development of vital life readiness skills, including interpersonal communication and financial literacy. Our commitment to fostering exploration starts early, with resources tailored to middle school students. Our rich courseware catalog and Learning Blade resource, supplemental mission-based lessons, have a proven track record of expanding STEM, computer science, and career interest and awareness. As the largest publisher of CTE and elective digital curriculum in North America, we offer a vast catalog of over 250 courses spanning grades 6-12. Our CTE pathway curriculum aligns to 14 career clusters, preparing students for nearly 100 industry certifications. To help bring our curriculum to learners, we provide professional development as well as virtual instructional services, supported by certified teachers, that facilitate personalized learning. eDynamic Learning doesn't stop at coursework alone. We are passionate about helping students grow their skills through experiential learning through our Knowledge Matters virtual simulation instructional materials and projects. Our simulations are true hands-on learning in a virtual environment. We take pride in the fact that our solutions and services are designed to empower educators and students alike, enabling them to take a transformative journey of exploration, engage in learning, and participate in real-world experiences. In July 2025, eDynamic Learning was acquired by Pearson Education Inc., the world’s leading learning company. About Ready for Industry (RFI): Ready for Industry is a dynamic and innovative workforce development resource committed to bridging the gap between education and industry needs. Our platform empowers individuals with the knowledge necessary to thrive in today's most in demand industries. The system can be used by workforce centers, community and technical colleges, adult ed, vocational rehab, corrections, work-based learning and late high schools. Role Overview We are seeking a highly accountable, execution-driven Director of Ready for Industry to lead state implementation, expansion, and partner success across licensed and emerging markets. This role requires both strategic relationship building and disciplined operational execution. The Director will own state-level growth, stakeholder engagement, and implementation outcomes. This includes developing and advancing strategic partnerships, driving measurable pipeline activity, ensuring high-quality event and stakeholder coordination, and delivering accurate, timely data reporting. This is a high-visibility role representing Ready for Industry with superintendents, state agencies, corrections partners, workforce leaders, and industry stakeholders. The ideal candidate operates with urgency, precision, and proactive communication, and thrives in a fast-moving, growth-oriented environment. This role reports to the Vice President RFI and is accountable for meeting defined growth, engagement, and operational performance standards. Responsibilities - Develop/execute state-level growth strategies for licensed markets and targeted expansion states. - Build and maintain executive-level relationships with government agencies, workforce systems, corrections partners, postsecondary institutions, and industry leaders. - Generate/manage a qualified pipeline of opportunities aligned with organizational growth targets. - Represent Ready for Industry at high-level meetings, events, and conferences as a primary spokesperson. - Own end-to-end execution of implementation, stakeholder follow-up, and expansion initiatives. - Ensure all meetings, contacts, opportunities, and communications are accurately documented in Salesforce in real time. - Prepare accurate, timely impact reports and stakeholder data summaries when requested. - Coordinate and execute high-visibility events, presentations, and stakeholder engagements with strong attention to detail. - Maintain proactive, clear, and timely communication with internal and external stakeholders. - Respond to high-priority internal and partner communications within established time expectations. - Provide consistent status updates on initiatives, risks, and opportunities. - Conduct presentations, workshops, trainings, and webinars to drive awareness and adoption. - Collaborate with marketing to support targeted campaigns and state-level outreach strategies. - Identify and develop strategic partnerships that increase adoption and long-term sustainability. - Tailor outreach and messaging based on regional workforce needs and funding structures. - Meet or exceed defined growth, engagement, and implementation performance metrics. - Manage multiple concurrent initiatives while maintaining quality and follow-through. - Travel as needed to represent Ready for Industry in key markets and strategic opportunities. Qualifications - Bachelor’s degree in business, marketing, education, workforce development, or a related field required; advanced degree preferred. - 5+ years of progressive leadership experience in education technology, workforce development, adult education, corrections education, CTE, workforce systems, or related sectors. - Demonstrated track record of exceeding defined growth, implementation, or revenue targets. - Proven ability to independently manage complex initiatives with multiple stakeholders and compressed timelines. - Strong operational discipline, including consistent CRM usage, pipeline management, forecasting, and documentation accuracy. - Experience working with state agencies, workforce boards, community and technical colleges, corrections systems, or WIOA-funded programs. - Familiarity with WIOA funding structures, state workforce systems, and public-sector procurement processes a plus. - Experience in EdTech, digital curriculum, or online instructional delivery environments preferred. - Exceptional written and verbal communication skills, with demonstrated ability to represent an organization at executive-level meetings and high-visibility events. - Highly organized and detail-oriented, with a reputation for reliable follow-through and proactive communication. - Demonstrated ability to operate with urgency in a fast-moving, growth-oriented environment while maintaining professionalism and composure. - Willingness to travel as required to support strategic growth initiatives and represent the organization in person. Travel Expectations Up to 20% travel, including in-person representation at state-level meetings, conferences, and strategic partner events. Salary Range: $90,000 - $120,000 DOE + Bonus Eligible + Benefits

United States
$90K - $120K / year
Job Closed
Bobbie logo

Director of Innovation – Product Marketing

Bobbie

The first European Style Organic Infant Formula that meets FDA standards. Founded by moms in the U.S.

Full TimeRemoteTeam 51-200Since 2018H1B No Sponsor

• Lead Innovation & Renovation Strategy • Drive the ideation and design of new products, features, or business models by analyzing market trends and customer insights to guide the product roadmap • Analyze market trends, consumer insights, and competitive data to identify opportunities to renovate, refresh, or reposition existing product lines • Manage the product life cycle from concept to launch, ensuring that product enhancements are strategic and profitable and fit well within the existing portfolio of Bobbie’s products • Help establish, and build equity for Bobbie Labs as a center of excellence and validation for nutrition. • Develop product briefs, including financial models, ROI analyses, and business cases for new innovations and renovation projects within the Stage Gate process • Lead product research, including 'voice of the customer' studies and prototyping, to validate new concepts • Formulate comprehensive product points of difference, claims, and positioning strategies to differentiate products in the market • Own the brief guiding the creation and integration of compelling product messaging, naming, and positioning to maximize market appeal in collaboration with Brand and Commercial teams. • Define the core value drivers and differentiators for the product portfolio. • Support the development of sales materials, case studies, and presentations to enable the Commercial teams to effectively communicate the product's value. • Lead cross-functional teams, including R&D, Brand, Commercial, Operations, and Customer Experience teams to ensure seamless execution of product strategy • Build, manage, mentor, and lead high-performing project teams • Act as the primary liaison between Product and executive leadership, presenting innovation/renovation strategies and performance metrics. • Cultivate & own relationships with external product partners to ensure efficient and effective progress towards shared KPIs. • Define KPIs for product innovation/renovation, performance, adoption rates, and revenue impact.

United States
$180K - $220K / year
Job Closed
Spiralyze logo

GTM and Analytics Expert

Spiralyze

Spiralyze helps companies grow by providing data-driven performance Conversion Rate Optimization (CRO) services.

Full TimeRemoteTeam 51-200Since 2011H1B No Sponsor

• Your primary task is to help internal and external clients add (complex) tracking and fix issues that arise. • You will take extreme amounts of initiative and enthusiasm to get stuff done. • You may not know how, but you figure it out by asking the right people, googling, and experimenting. • You’re driven to set things up perfectly, but practical enough to bake in some redundancy and provide 'good enough data' when the perfect set-up is not available. • Will be responsible for communicating with internal and external teams to win buy-in, explain issues, and communicate progress.

Sri Lanka
Job Closed