• Develop and execute a comprehensive earned media strategy across legacy print, broadcast television, digital outlets, long-form podcasts, newsletters, and social media influencers. • Pitch and place stories at tier-one outlets—Wall Street Journal, New York Times, Bloomberg, CNBC, and comparable publications—drawing on existing relationships with reporters and editors. • Build and manage relationships with tech journalists, podcast hosts, newsletter writers, and influencers who shape the conversation around AI, robotics, and American manufacturing. • Develop narrative angles that position Standard Bots as the defining company in Physical AI and industrial automation. • Draft and refine congressional testimony, policy briefs, and government-facing communications for the CEO. • Prepare the CEO for high-stakes engagements with Congress, the Department of Commerce, and other government and policy bodies. • Generate media coverage in D.C.-specific outlets at the intersection of technology, manufacturing, and industrial policy. • Over time, potentially take ownership of the company's social media strategy and execution.

We’re looking for a Director of Marketing & Communications who can take our brand, voice, and growth engine to the next level. This role is equal parts strategist and builder — someone who can zoom out to shape our market presence and zoom in to execute campaigns that deliver measurable impact. You’ll own brand development and integration (including during M&A), lead demand generation and digital marketing, and drive PR, communications, and events that put us in front of the right audiences at the right time. You thrive in a build as you go environment where you can translate big picture goals into actionable marketing programs — and you’re just as comfortable designing a campaign concept as you are writing copy or creating the visuals that bring it to life. This is a high-impact role at the heart of our growth journey — perfect for a marketing leader who thrives in scale-up environments, loves experimenting, and knows how to blend creativity with data to deliver results. What You’ll Do - Brand & Storytelling - - Build and evolve a strong, differentiated brand identity that resonates with customers and partners. - Lead brand integration efforts through acquisitions, ensuring seamless transitions and unified messaging. - Develop and maintain brand guidelines and visual identity systems across all platforms and collateral. - Create or oversee creation of marketing assets and visuals — including presentations, social media graphics, one-pagers, videos, and website visuals — ensuring a cohesive, high-quality look and feel. - Write and edit compelling content (website copy, blog posts, press releases, case studies, and campaign materials) that communicates our value and strengthens our brand voice. - Growth Marketing & Demand Gen - - Design and execute demand generation strategies that create pipelines and accelerate revenue. - Own our digital presence, including SEO/SEM, website, and content marketing, with a focus on measurable growth. - Conduct keyword research, on-page and off-page SEO optimization, and manage search engine marketing campaigns to drive targeted traffic and conversions. - Develop and manage a content calendar, producing engaging, high-quality assets across channels — blogs, landing pages, social, and email — to support lead generation and nurturing efforts. - Develop and optimize content across channels—blogs, landing pages, social, and email—to support lead generation and nurturing efforts. - Use analytics, A/B testing, and experimentation to measure performance, inform strategy, and scale high-impact campaigns. - PR & Communications - - Elevate our market presence with compelling narratives, thought leadership, and strong media and investor relationships. - Lead corporate and internal communications to keep employees and stakeholders aligned, informed, and inspired. - Create and oversee press releases, media opportunities, and investor/corporate materials to ensure messaging is consistent, accurate, and on-brand. - Shape and protect the company’s external image, reinforcing a cohesive narrative across all stakeholder communications. - Review and refine communications, slide decks, and other materials to ensure clarity, professionalism, and alignment with brand standards - Events & Experiences - - Create high-impact events (industry conferences, customer events, and community activations) that extend our reach and strengthen relationships. - Design event branding and collateral (signage, booth materials, presentations, giveaways) that reflect the company’s identity and messaging. - M&A Marketing Leadership - - Partner with corporate development teams to manage brand, communications, and go-to-market strategies during acquisitions. - Ensure acquired brands integrate smoothly into our identity and culture. - Team & Culture - - Foster a culture of experimentation, collaboration, and impact. - Work hand-in-hand with Sales, Operations, and Exec teams to align on goals and outcomes What We’re Looking For - 8–10+ years of progressive marketing experience, including leadership roles in high-growth or scale-up companies. - Track record of building and evolving brands, including during M&A activity. - Hands-on design and content creation skills — proficiency in tools like Canva, Adobe Creative Suite, or similar. - Strong writing and storytelling ability across a variety of formats (digital, print, presentations, video scripts, etc.). - Hands-on expertise in demand generation, SEO/SEM, and data-driven digital marketing. - Experience managing PR, communications, and media relationships. - Proven ability to craft compelling copy that reflects and strengthens brand voice. - Strong background in events strategy and execution. - Experience with Hubspot preferred. - Comfortable balancing strategy and execution — willing to roll up your sleeves while also leading the vision. - Exceptional communication and leadership skills with the ability to inspire cross-functional teams. - Entrepreneurial mindset, bias for action, and excitement for building in a fast-paced environment. Travel Requirements This position requires the ability to travel within the United States and internationally, 10-25% of the time, based on business needs. Candidates must possess a valid U.S. passport for international travel and demonstrate the flexibility to accommodate occasional travel on short notice, including evenings or weekends, as needed. Familiarity with domestic and international travel processes is a plus. Work Authorization Applicants must be authorized to work in the United States without requiring current or future employer-sponsored work authorization (e.g., H-1B, O-1, etc.). Language Requirements Proficiency in English, both spoken and written, is required to effectively collaborate with team members and partners. This includes the ability to prepare detailed reports, deliver presentations, and engage in professional discussions.

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. The Head of Marketing Excellence and Marketing Communications is a strategic global leadership role responsible for elevating marketing performance, ensuring excellence in execution, and advancing the impact of communications across the organization. This leader will oversee global Marketing Communications for the Point of Care (POC) portfolio and spearhead the Marketing Excellence function—driving standards, capability building, digital campaign optimization, and operational rigor across regions. This role also serves as the enterprise lead for Voice of Customer (VoC) insights, Speaker Programs, Advisory Boards, and Marketing Planning, ensuring a consistent and compliant approach to external engagement. Additionally, this leader will coordinate country-level communications, ensuring global alignment, regional relevance, and message consistency. Key Responsibilities: Strategic Leadership - Set the global vision and roadmap for both Marketing Excellence and Marketing Communications, ensuring cohesive strategies that drive growth and elevate brand impact. - Serve as a senior advisor to product management, regional marketing, commercial leaders, and country organizations. - Lead communications strategy for POC Diagnostics globally, ensuring consistent messaging and effective multi-channel execution. Marketing Excellence Leadership - Lead the development, governance, and adoption of marketing standards, processes, and best practices globally. - Oversee competency-building programs, capability frameworks, and training aligned to the Marketing Excellence model. - Ensure transparent planning, execution, performance tracking, and optimization of global and regional digital campaigns, including KPI definition and reporting. - Foster strong collaboration across business areas, business lines, and countries. - Serve as executive sponsor for digital marketing tool governance (e.g., Eloqua for email marketing). Marketing Communications (Marcom) Leadership - Lead Strategic Communications: Drive the development and execution of innovative, results-driven marketing communication strategies, plans, and media channels to achieve business objectives. - Performance Analysis & Optimization: Evaluate the effectiveness of marketing initiatives using defined performance metrics, dashboards, and analytics frameworks to assess impact and guide optimization. - Budget Management: Oversee and manage the communications budget, ensuring alignment with financial targets and efficient resource allocation. - Team Leadership: Provide strategic direction and daily management to a team of 4-5 U.S.-based professionals, fostering collaboration and high performance. - Cross-Functional Leadership: Serve as the primary Point-of-Care Marketing Communications lead for cross-functional initiatives, including tradeshows, rebranding projects, and strategic campaigns. - Customer Story Development: Act as lead trainer for customer story mining, enabling the creation of compelling narratives for promotional use across multiple channels. - Media & PR Collaboration: Partner with the PR team to identify opportunities for press releases, byline articles, and media stories that amplify brand visibility. - Customer Advocacy: Identify and secure speaking opportunities for customers to share their experiences and strengthen external brand credibility. - Global Acquisition Communications: Lead global communications for POC acquisitions, managing initial strategy and transitioning execution to the team during commercialization. - Digital Strategy Leadership: Direct website and email strategy to enhance customer engagement and optimize digital presence. Voice of Customer, Speaker Programs & Advisory Boards - Establish and lead a unified, compliant framework for Voice of Customer insights, supporting product and marketing strategy. - Oversee global Speaker Programs, including speaker identification, content development, training, and compliance alignment. - Lead planning and facilitation of Advisory Boards, ensuring they generate actionable insights and follow regulatory standards. Global Marketing Planning - Own the consolidated annual marketing planning process for POC, including campaign prioritization, investment planning, and KPI setting. Ensure measurement of campaign performance against KPIs and highlight ROI when applicable to leadership team. Country Communications Coordination - Serve as the strategic lead for country marketing communications, setting direction and standards while empowering the Marcom team to drive aligned and locally relevant implementation. - Improve communication flow, best-practice sharing, and campaign consistency across regions (supported by structures referenced in Marketing Collective and regular touchpoints). Education - Bachelor’s degree in communications, marketing, business administration, advertising, or related areas required. Master’s degree is desirable. Required skills to have for the success of this role: - Minimum 7–9 years in marketing, marketing communications, advertising, or business management with a proven record of delivering impactful strategies. - Demonstrated mastery of multiple disciplines, including campaign development, sales enablement, advertising, digital marketing, and media planning. - Exceptional command of English with strong writing, editing, grammar, and proofreading abilities; meticulous attention to detail. - Ability to provide clear direction, constructive feedback, and day-to-day oversight to a high-performing team. - Skilled in developing timelines, managing budgets, and coordinating multiple projects from concept through execution. - Proven ability to analyze campaign performance and translate insights into actionable improvements. - Strong relationship-building skills and ability to identify opportunities for customer advocacy and engagement. - Advanced knowledge of Microsoft Office (especially PowerPoint) and Adobe Acrobat; familiarity with digital platforms and e-commerce strategies. - Experience partnering with PR, product management, and global teams to deliver cohesive messaging and integrated campaigns. - Experience in VoC, Speaker Programs, Advisory Boards, or external engagement governance a strong plus. - Hands-on experience with compliance and regulatory standards in healthcare marketing, including knowledge of audit-ready processes and documentation requirements. Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways. How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. To find out more about Siemens Healthineers businesses, please visit our company page here. The base pay range for this position is: $165,490 - $227,546 Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate. If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time. Equal Employment Opportunity Statement: Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. EEO is the Law: Applicants and employees are protected under Federal law from discrimination. To learn more, click here. Reasonable Accommodations: Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations. If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form here. If you’re unable to complete the form, you can reach out to our HR People Connect People Contact Center for support at peopleconnectvendorsnam.func@siemens-healthineers.com. Please note HR People Connect People Contact Center will not have visibility of your application or interview status. California Privacy Notice: California residents have the right to receive additional notices about their personal information. To learn more, click here. Export Control: “A successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.” Data Privacy: We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Register here to get started. Beware of Job Scams: Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers career site. To all recruitment agencies: Siemens Healthineers does not accept agency resumes. Please do not forward resumes to our jobs alias, employees, or any other company location. Siemens Healthineers is not responsible for any fees related to unsolicited resumes.

• Maintain and operationalize Wayvia’s core narrative and messaging hierarchy • Ensure consistent voice, language, and framing across web, PR, social, content, and launches • Translate product and strategy inputs into clear, market-ready messaging • Uphold brand standards and tone across all external touchpoints • Review agency deliverables to ensure narrative and brand alignment • Support launches with communications framing and messaging guidance • Serve as the internal point person for PR messaging and narrative inputs • Partner with the PR agency on story angles and executive visibility • Support executive thought leadership by shaping themes, outlines, and messaging inputs • Own organic social strategy and editorial calendar • Define content themes that reinforce Wayvia’s POV over time • Partner with agencies and internal stakeholders on execution • Work closely with Product Marketing to ensure messaging reflects product truth • Align with Demand Generation to ensure campaigns reflect the right narrative • Partner with the SVP of Strategy to scale executive voice consistently