Site: Mass General Brigham Health Plan Holding Company, Inc. Mass General Brigham relies on a wide range of professionals, including doctors, nurses, business people, tech experts, researchers, and systems analysts to advance our mission. As a not-for-profit, we support patient care, research, teaching, and community service, striving to provide exceptional care. We believe that high-performing teams drive groundbreaking medical discoveries and invite all applicants to join us and experience what it means to be part of Mass General Brigham. Mass General Brigham Health Plan is an exciting place to be within the healthcare industry. As a member of Mass General Brigham, we are at the forefront of transformation with one of the world’s leading integrated healthcare systems. Together, we are providing our members with innovative solutions centered on their health needs to expand access to seamless and affordable care and coverage. Our work centers on creating an exceptional member experience – a commitment that starts with our employees. Working with some of the most accomplished professionals in healthcare today, our employees have opportunities to learn and contribute expertise within a welcoming and supportive environment that embraces their unique and varied backgrounds, experiences, and skills. We are pleased to offer competitive salaries and a benefits package with flexible work options, career growth opportunities, and much more. Job Summary Responsible for driving strategic growth initiatives, identifying new business opportunities, and expanding market presence for the organization. Your primary focus will be on analyzing market trends, developing business plans, and implementing strategies to achieve business objectives. Essential Functions -Develop and execute comprehensive business plans aligned with the organization's long-term goals and objectives. -Conduct market research and analysis to identify potential growth opportunities and threats. -Monitor and evaluate industry trends, competitive landscapes, and regulatory changes affecting the healthcare sector. -Provide insights to support decision-making and strategic positioning. -Identify and evaluate potential business partnerships, joint ventures, mergers, acquisitions, and other growth opportunities to expand the organization's portfolio and market reach. -Collaborate with product development and service teams to assess market demands, drive innovation, and enhance existing offerings to meet customer needs. -Conduct financial assessments and feasibility studies for new ventures and growth initiatives. -Evaluate return on investment (ROI) and cost-benefit analyses to guide decision-making. Qualifications The Marketing Program Manager will lead the development and execution of integrated marketing and communication strategies for government-sponsored health programs, focused on Dual Eligible Special Needs Plans (DSNP), with support for Medicare Advantage and Medicaid related to CMS and EOHHS materials submission process. This role is responsible for driving member engagement, enrollment growth, and retention through compliant, data-driven, and member-centric campaigns. Principal Duties and Responsibilities: Campaign Management - Lead the development and deployment of multi-channel marketing and communication tactics, including digital, print, radio, print, and events. - Align initiatives with CMS, EOHHS, and internal compliance standards. - Collaborate with cross-functional teams to support sales and clinical goals. - Manage timelines, budgets, and vendor relationships to ensure timely delivery and quality control. Content Development & Oversight - Partner with creative teams to produce accessible, culturally relevant, and compliant materials including brochures, emails, videos, and social media content. - Ensure all materials meet CMS and HIPAA guidelines and reflect member needs and preferences. Stakeholder Engagement - Serve as a day-to-day point of contact to Sales, Product, Compliance, and Legal teams. - Facilitate ad hoc touchpoints and cross-functional meetings to align on priorities and resolve blockers. Performance Analytics - Monitor campaign performance using Power BI, Dynamics, and Workfront tools. - Report on KPIs including enrollment volume, engagement rates, and ROI. Process Management - Oversee MID assignment and centralized CMS submission workflows for all marketing assets. - Architect and refine end-to-end marketing workflows for Duals, Medicare Advantage, and Medicaid campaigns, including intake, review, approval, and CMS submission processes. - Maintain process documentation aligned with CMS and EOHHS guidelines, including disclaimers, MID tracking, and audit readiness. - Lead change management efforts to socialize new workflows, including training materials, executive communications, and integration into EPMO project plans. - Establish KPIs for process efficiency, turnaround time, and stakeholder satisfaction. Use dashboards and reporting tools to monitor and continuously improve process performance. Qualifications: - Bachelor’s degree required or the equivalent combination of training and experience, plus 5-10 years of related experience. - Master’s degree preferred - Demonstrated experience navigating government program communication regulations and submitting materials through HPMS. Skills/Abilities/Competencies: - Proven ability to develop and execute strategic marketing plans. - Familiarity with CRM systems, marketing automation tools, and digital marketing tools/platforms - Excellent project management and organizational skills. - Strong analytical skills and ability to interpret data to drive decision-making. - Exceptional written and verbal communication skills. - Ability to work collaboratively in a fast-paced, dynamic environment. - Health Care or Health Plan experience strongly preferred. - Knowledge of healthcare compliance and regulatory requirements. - Ability to build strong internal and external relationships - Ability to communicate effectively at all levels. - Demonstrate Mass General Brigham Health Plans’ core brand principles of always listening, challenging conventions, and providing value. Additional Job Details (if applicable) Working Conditions: - This is a remote role that can be done from most US states but will require attendance at the office in Assembly Row, Somerville, at least quarterly Remote Type Remote Work Location 399 Revolution Drive Scheduled Weekly Hours 40 Employee Type Regular Work Shift Day (United States of America) Pay Range $79,560.00 - $115,720.80/Annual Grade 7 At Mass General Brigham, we believe in recognizing and rewarding the unique value each team member brings to our organization. Our approach to determining base pay is comprehensive, and any offer extended will take into account your skills, relevant experience if applicable, education, certifications and other essential factors. The base pay information provided offers an estimate based on the minimum job qualifications; however, it does not encompass all elements contributing to your total compensation package. In addition to competitive base pay, we offer comprehensive benefits, career advancement opportunities, differentials, premiums and bonuses as applicable and recognition programs designed to celebrate your contributions and support your professional growth. We invite you to apply, and our Talent Acquisition team will provide an overview of your potential compensation and benefits package. EEO Statement: 8925 Mass General Brigham Health Plan Holding Company, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact Human Resources at (857)-282-7642. Mass General Brigham Competency Framework At Mass General Brigham, our competency framework defines what effective leadership “looks like” by specifying which behaviors are most critical for successful performance at each job level. The framework is comprised of ten competencies (half People-Focused, half Performance-Focused) and are defined by observable and measurable skills and behaviors that contribute to workplace effectiveness and career success. These competencies are used to evaluate performance, make hiring decisions, identify development needs, mobilize employees across our system, and establish a strong talent pipeline.