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First Entertainment Credit Union has been a trusted financial partner to the entertainment industry since 1967. Founded to serve creators and their support team
Director, Digital Marketing
Location
Ohio + 9 moreAll locations: Ohio | Texas | Idaho | Nevada | Florida | Georgia | Colorado | California | New Mexico | District of Columbia
Posted
107 days ago
Salary
$135K - $160K / year
Seniority
Senior
Job Description
Director, Digital Marketing
First Entertainment Credit Union
First Entertainment Credit Union is looking for a Director, Digital Marketing with an innovative mindset to join our journey to create a best-in-class digital experience for our members. An expert digital storyteller, the ideal candidate will operate analytically, think outside the box to identify growth opportunities, and have a passion for creating engaging digital campaigns and content. The Director, Digital Marketing will oversee and execute digital marketing campaigns including but not limited to overarching social media strategy, maintaining campaign timelines, online advertising campaigns, influencer & seeding campaigns, marketing automation management, assets, website updates, and other ongoing initiatives. This is a full-time, hybrid opportunity reporting to the VP, Marketing and is based in Hollywood, CA. The target starting pay in California is between $135,000 and $160,000. Responsibilities · Lead audience segmentation, targeting, content creation, deployment, analytics, and advertising campaign optimization. · Monitor digital campaign performance and identify optimization opportunities, recalibrate targeting, messaging, and creative assets based on audience behavior and responses to maximize ROI. · Leverage data, analytics, and customer insights to implement strategies across digital touchpoints, delivering tailored content, product recommendations, and offers to member segments while enhancing engagement, loyalty, and lifetime value. · Work cross-functionally and with our external partners to design, develop, and optimize website and landing pages, ensuring a seamless, user-friendly experience. · Achieve established growth marketing goals regarding leads at all funnel stages, website visitors, SEO rankings, and other program goals. · Use innovative, data-informed approaches to drive audience development across email, SMS, social and emerging platforms. · Forge and maintain strategic social partnerships to amplify brand presence and engagement. · Strategize and roadmap social initiatives, ensuring alignment with broader business goals. · Conceptualize and implement robust test-and-learn digital roadmaps to drive incremental growth and innovation. · Identify and maintain the relationship with marketing technology stack providers to deliver a best-in-class digital experience for current and potential members and aid in reaching organizational KPIs. · Perform other tasks as required. At First Entertainment, your role and every role are essential to our Mission [We build lifelong financial relationships with the people in entertainment based on a deep understanding of how they live and work], Core Values [Members First + Ownership + Integrity + Innovation + Inclusivity + One Team], and we expect you to uphold them. Requirements · Bachelor's degree in Marketing, Communications, Computer Science, Business or related field; MBA preferred. · A minimum of 5 to 7 years of work-related experience in a full-service financial institution or experience in a related position in a related field highly preferred. 2 years in a supervisory capacity required. · Proficiency with social media scheduling and analytic tools required. · Proficiency with SEO, WordPress, HTML or similar required. · Working knowledge of Credit Union or banking products and services, procedures and guidelines, and field of membership requirements. · Thorough knowledge of regulations applicable to essential responsibilities. · Effective communication skills across all levels of audience.
Benefits
- 401(K), 401(K) matching, Company-sponsored outings, Company sponsored family events, Continuing education stipend, Dental insurance, Disability insurance, Documented equal pay policy, Volunteer in local community, Family medical leave, Fitness stipend, Flexible Spending Account (FSA), Generous parental leave, Generous PTO, Health insurance, Highly diverse management team, Job training & conferences, Open door policy, Life insurance, Paid volunteer time, Online course subscriptions available, Open office floor plan, Paid holidays, Paid industry certifications, Paid sick days, Onsite office parking, Performance bonus, Pet insurance, Promote from within, Recreational clubs, Lunch and learns, Remote work program, OKR operational model, Tuition reimbursement, Mandated unconscious bias training, Vision insurance, Wellness programs, Mental health benefits, Hiring practices that promote diversity, Employee resource groups, Employee-led culture committees, Hybrid work model, Employee awards, Pay transparency, Mother's room, Personal development training, Virtual coaching services, Floating holidays, Bereavement leave benefits, Hardship benefits
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