• Lead, build, and manage the marketing strategy. • Foster a culture of positivity and encouragement within the marketing team. • Engage with the broader community, presenting and sharing insights. • Focus on measurable marketing outcomes and growth strategies.

• Craft sophisticated marketing and brand narratives for institutional finance and Web3 technologists • Own the company’s social presence and oversee all content marketing • Evolve and maintain a coherent visual and brand identity across products and marketing channels • Manage the company website to effectively communicate tailored messaging • Orchestrate high-impact launches for new products and stealth initiatives

• Own marketing for France end-to-end: define and execute the French marketing strategy aligned with Shiftmove’s growth objectives, with full ownership of performance, priorities, and budget • Build a unified go-to-market engine in a post-merger context by harmonising funnels, channels, and ways of working across previously independent organisations • Drive demand generation and pipeline impact across the full funnel, with a clear ambition to grow Shiftmove’s owned inbound engine in France • Lead product marketing and positioning for the French market, ensuring clear messaging, compelling value propositions, and consistent storytelling across all channels and sales enablement • Partner closely with Sales, Product, and the GM France to align on ICPs, segmentation, account priorities, and GTM execution, and to ensure marketing is a credible growth partner to the business • Lead, develop, and evolve a multidisciplinary marketing team, creating clarity on roles, accountability, and capabilities required for the next phase of growth • Establish operational excellence and transparency, including KPIs, funnel reporting, and ROI tracking, while continuously improving tools, processes, and collaboration with central teams

• Supporting marketing strategies and plans across Growth Markets (APAC, MENA, Nordics, Spain), with primary focus on Events, Campaigns, Content, and Partnerships • Creating and implementing content marketing activities including blogs, online and offline marketing collateral • Developing and executing monthly market-specific newsletters • Adapting and localizing content for regional markets, considering cultural nuances and local platforms • Creating marketing graphics and collateral using Canva for multiple channels • Managing social media content creation across Facebook, LinkedIn, Instagram and YouTube • Supporting event execution including promotional materials and follow-up campaigns • Developing written case studies and gathering customer testimonials • Campaign performance tracking and reporting in collaboration with Marketing Manager • Liaison with marketing suppliers and consultants • Market research and competitor analysis