Ziplines Education

• Own positioning for all active and pipeline programs — develop defensible, specific positioning that reflects a real POV on why a program wins in market, not a summary of what it covers. • For each new launch, develop a clear target audience definition, core message, and expected learner profile that give Growth a strategic foundation before campaign planning begins. • Own company-wide ICP clarity across the existing portfolio — maintain a living, data-informed view of who our learners are, what drives them, and how that is evolving. • Monitor positioning health for existing programs. Flag when enrollment demographics, NPS signals, or performance patterns suggest positioning has drifted and a refresh is needed. • Own the VoC program — design and run a regular cadence of interviews with prospective learners, active learners, rejecters, and alumni. • Synthesize findings into clear positioning inputs and share them with Growth and Product on a defined cadence. Interviews that don't change something aren't worth running. • Partner with our data team to connect qualitative VoC findings with quantitative signals — enrollment demographics, NPS, ad performance — to build a complete picture of whether our positioning is working. • Run quarterly persona reviews to assess whether the learners we are reaching match the learners we are targeting. • Serve as the primary strategic point of contact for our copywriter — provide clear positioning direction before he writes, and precise editorial direction when his output needs refinement. You are not writing everything yourself; you are making sure what he produces is right. • When VoC work or feedback loops from Growth signal that positioning has shifted, drive that change through the messaging framework and brief the copywriter on what needs to be updated in the messaging bank. You own the signal; he owns the pen. • Own the quarterly messaging bank review cycle: assess whether copy in market has drifted from current positioning and determine what, if anything, needs to be refreshed. • Escalate to Product and LXD when signals suggest the course itself needs to change — not just the copy or the positioning. • Partner with the Growth team on performance feedback loops — understand what the data is saying about whether our positioning is reaching the right people, and bring that back to your positioning work. • Coordinate with Product Operations who handles project management and logistics on your behalf so you can focus on the work that only you can do. • Build trust with Sara and Megan as a credible, decisive voice on positioning and messaging — someone they will defer to rather than second-guess.

• Take creative briefs and produce ad variations across static formats (feed, stories, Reels covers) using existing Figma templates • Resize, adapt, and iterate on existing ads with new copy treatments, image swaps, format adjustments • Hit roughly 10–20 ad variants per week • Adapt master ad templates for 30+ partner brands using a custom Figma plugin (auto-populates brand colors, fonts, logos based on layer naming) • Review and QA output, adjusting spacing and typography where partner brand rules require it • Make edits on specific partner variations when requested • Produce simple motion treatments and animated statics for Reels and short-form ads based on creative briefs and templates

• Fully complete the course in advance, gaining hands-on experience with all tools, workflows, and assignments to provide expert-level support to learners throughout the program. • Help learners apply AI for Sales skills through hands-on projects, guided builds, and real-world use cases. • Support learners in troubleshooting, refining, and expanding on the course’s core exercises, demos, and activities by drawing from your own experience building them. • Inspire learners, build confidence, and foster a strong, practical, and responsible understanding of AI for Sales. • Drive engagement, retention, and learner success through active, thoughtful facilitation in a highly interactive, application-based learning environment.

• Fully complete the course in advance, gaining hands-on experience with all tools, workflows, and assignments to provide expert-level support to learners throughout the program. • Help learners apply automation skills through hands-on projects, guided builds, and real-world use cases. • Support learners in troubleshooting, refining, and expanding on the course’s core workflows by drawing from your own experience building them. • Inspire learners, build confidence, and foster a strong practical understanding of AI-powered workflows. • Drive engagement, retention, and learner success through active, thoughtful facilitation in a highly interactive, application-based learning environment.

• Fully complete the course in advance, gaining hands-on experience with all tools, workflows, and assignments to provide expert-level support to learners throughout the program. • Help learners apply AI for data analytics skills through hands-on projects, guided builds, and real-world use cases. • Support learners in troubleshooting, refining, and expanding on the course’s core exercises, demos, and activities by drawing from your own experience building them. • Inspire learners, build confidence, and foster a strong, practical, and responsible understanding of AI for data analysis • Drive engagement, retention, and learner success through active, thoughtful facilitation in a highly interactive, application-based learning environment.

• Collaborate with our Product team to test and shape course ideas before Ziplines decides to bring a course to market. • Own the end-to-end SME experience, ensuring SMEs are aligned to Ziplines processes, and objectives, set up for success, and positioned to deliver high-quality, relevant content. • Lead a core group of SMEs to flesh out the product brief and move toward a course syllabus with weekly topic coverage, capstone assignments, and learning objectives. • Onboard and coach module SMEs to design and build a module capstone assignment and then use backward design principles to outline module lessons, exercises, and video scripts. • Coach SMEs on video scripting/outlining, video performance, and video setup. • Review and mark up raw video and work with our graphics team to ensure that core concepts are effectively illustrated by in-video graphics. • Storyboard in Rise 360 (Articulate). • Build expository, illustrative, reinforcement and application elements in Rise 360. • Design and revise capstone assignments in Google Suite. • Design and revise live session slide decks in Google slides. • Track and update tasks and status using existing workflows in Monday.com and Notion. • After launch, revise and tune modules to improve learner and market performance using data and insights from learners, instructors, learner support staff, Product, and Marketing. • Ziplines courses follow specific instructional design, visual design, brand voice, accessibility, and editorial standards, and all output must align with those standards. • Our courses are marketed to launch to learners on specific dates, so time is of the essence in all our work. The ability to meet and manage deadlines is key.

• Design and develop visually-engaging slide decks that bring educational content to life, simplifying complex ideas and fostering learner engagement. • Create each slide to support key concepts and align with learning objectives, creating a clear and immersive educational experience. • Work closely with instructional designers and the design team to understand learning objectives and translate them into engaging visual narratives. • Apply user-centered design principles to ensure learning materials are intuitive, accessible, and user-friendly. • Maintain consistency with company branding guidelines and templates while incorporating visual elements that enhance learning outcomes. • Iterate designs based on stakeholder feedback, ensuring continuous improvement and alignment with project goals.

• Collaborate with Learning Experience Design team to shape course content • Create compelling, relevant, industry-aligned courses • Record engaging videos illustrating AI for Finance concepts • Optimize learner engagement and success

• Lead the team and raise the bar: Lead, coach, and develop a junior, hourly, or part-time frontline team handling high-intent prospective learner conversations. • Set clear expectations for judgment, speed, accuracy, and experience, and coach to performance using consistent feedback loops. • Handle escalations, partner concerns, and complex cases, ensuring issues are resolved with accountability and care. • Build staffing discipline and operating rigor: Own forecasting, capacity planning, and utilization — building staffing models that match demand and protect service levels as volume grows. • Run day-to-day performance across coverage, responsiveness, and assisted conversion, adjusting staffing, workflows, and priorities in real time. • Create sustainable ways to track and report activities, costs, and impact so decisions get better over time. • Drive outcomes with the right metrics: Define and own the core KPIs for enrollment enablement (conversion, yield, speed to convert) and use activity metrics as drivers. • Set activity expectations that support those KPIs, then coach reps based on what moves results. • Hold the team accountable for enrollment outcomes with a management approach that is direct, fair, and informed. • Standardize the experience through systems and processes: Expand our current capabilities by designing repeatable systems that can scale with our business growth. • Build and enforce processes that ensure accuracy and consistency across every learner interaction. • Establish and evolve SLAs for speed, accuracy, quality, and learner experience, and lead team execution to deliver against them consistently. • Build standardized workflows and playbooks so great interactions are not dependent on individual expertise. • Implement and iterate on tools and processes that make quality repeatable and scalable. • Be a cross-functional driver: Turn enrollment enablement interactions into actionable insights that inform messaging, journey improvements, and process optimization. • Partner with product and growth to align priorities, requirements, and execution plans that improve learner experience and assisted conversion. • Drive cross-functional follow-through on enrollment enablement priorities, owning your team’s impact end to end.

• Own and Execute Meta Paid Social End-to-End. You will directly build, launch, manage, and optimize Meta paid social campaigns across a complex, multi-brand portfolio. • Analyze Performance and Develop Clear Hypotheses. You will regularly dig into campaign performance data to understand what’s driving results across audiences, messaging, formats, and placements. • Generate Actionable Creative Insights. You will translate performance data into concrete creative guidance for product marketing and design. • Communicate Results and Recommendations. You will share clear, concise performance readouts and recommendations with cross-functional partners and leadership. • Set Direction Within the Channel. You’ll help shape paid social strategy for the channels you own.