• Du definierst und steuerst Ostroms Marketingstrategie über Brand, Performance, Preisvergleichsportale, D2D, Social und CRM • Du verantwortest unsere Unit Economics mit sehr klarem Fokus auf kanalübergreifende(r) CAC-Optimierung, CAC-Payback und LTV/CAC in enger Zusammenarbeit mit Finance • Du arbeitest eng mit unserem Produkt- und Operations-Team an neuen Produktlaunches • Du entwickelst und führst unser schlankes und leistungsstarkes Marketingteam • Du treibst die Einführung von AI-Tools im gesamten Marketing voran und findest die Use Cases mit dem größten Hebel (Personalisierung, Predictive Analytics) • Du bleibst hands-on und treibst Kerninitiativen eigenständig voran

• Own the technical infrastructure our marketing motion runs on, from lead prioritization through to attribution. • Partner with PMM and senior marketing managers to build and maintain nurture programs • Partner with marketing managers to build, train and optimize programs that support our events, webinars, demand generation and marketing activities • Build the AI infrastructure that replaces lead scoring • Work with marketing managers on account-based marketing logic for our named enterprise accounts • Maintain marketing attribution as a living system • Build automation to enable the marketing team's efficiency • Build and maintain production automation pipelines • Ship lightweight internal tools and dashboards that give the team self-serve visibility • Ensure our data can be trusted and our automation is accountable. • Drive data governance and ensure the accuracy and integrity of data across all revenue-related systems • Partner with RevOps and Sales to align on goals, metrics, and results • Partner with RevOps and Finance to help build out the marketing revenue and pipeline model • Translate strategy and OKRs into the systems and processes that make them achievable

About HalterAt Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures. To find out more, visit our LinkedIn & Instagram. About the role Halter’s mission is to enable agriculture to be both more productive and more sustainable, transforming the lives of farmers and animals. Brazil is one of the world’s most significant cattle markets, and this role is a rare opportunity to build the commercial engine that brings that mission to life at national scale. We're looking for a world-class commercial leader to build, scale, and lead Halter's market entry into Brazil. Reporting directly to the VP of Commercial Strategy, you'll own the revenue number, champion our first customers and lead a high-accountability commercial organisation from the ground up. This is a groundbreaking role, and the opportunity to revolutionise the cattle industry in Brazil. We’re looking for someone who plays to win, takes absolute ownership and is energised by the challenge of building something new in one of the most significant agricultural markets in the world. You will span the full commercial picture, leading sales, marketing, and customer in the region. You'll be the primary commercial voice shaping Halter's product roadmap for the Brazilian market. You'll build the team from scratch — hiring, developing, and scaling a regional organisation capable of winning in one of the world's most significant beef and cattle markets. This is a deeply hands-on leadership role. You'll spend meaningful time in the field working alongside farmers and ranchers, shaping execution on the ground, and ensuring your team is consistently raising the bar. You will bring discipline, rigour, and clarity while also operating with warmth, candour, and high support. You'll play a key role globally — representing South American customer needs, partnering closely with the New Zealand team, and influencing Halter's product roadmap, forecasting, and broader go-to-market strategy. What you'll do Build, lead & coach a high-performing commercial team - Build, develop, and performance-manage a regional commercial team from the ground up, setting clear expectations, coaching in the field, and ensuring every team member is operating at a high level. - Drive consistent execution through hands-on training, field visits, deal reviews, and continuous improvement rhythms. - Be talent obsessed. Design the right team structure, hire the right people, raise the bar with every hire and build a team capable of winning. - Lead as a demanding and supportive coach, setting a high bar, giving direct and regular feedback, developing managers and backing your team to do more than they ever thought possible. Own revenue, forecasting & the commercial operating model - Build and continuously refine a data-driven operating model, ensuring disciplined pipeline hygiene, stage progression, and conversion performance across the team. - Get up to speed quickly with the Halter sales model - Run regular reviews on pipeline health, forecast variance, territory performance, leading indicators, and productivity metrics. - Partner with global RevOps to design scalable dashboards, reporting, and insights that drive behaviour and decision-making. Lead regional marketing - Own the regional marketing function — brand presence, field events, and content — ensuring marketing and sales operate as a single, aligned commercial engine. - Partner with Halter's global marketing team to adapt global strategy, assets, and campaigns to the Brazilian cattle market, translating brand into pipeline. - Shape how Halter shows up in the South American market — at industry events, in trade media, and through the channels that reach farmers and ranchers where they are. Own customer satisfaction and the full post-sale experience in the region - Lead the regional customer deployment function, ensuring every farmer who buys Halter reaches full adoption quickly and sees measurable value. - Own retention and expansion revenue — holding the full customer lifecycle, not just the initial sale. - Build scalable onboarding and support processes that improve as the customer base grows and product complexity increases. - Ensure customer health metrics — adoption, retention, NPS, expansion — are tracked, visible, and actioned by the right teams. Work alongside product to drive product-market fit. Be the voice of the South American farmer - Act as the primary commercial voice translating regional customer reality — what's working, what isn't, what's blocking adoption — into clear, prioritised product and engineering requirements. - Partner with Halter's global product team to advocate for adaptations specific to Brazilian farming operations, ensuring the product fits the realities of this market. - Feed field insights from sales, deployment, and customer success into product planning cycles in a structured, rigorous way — not just ad hoc feedback. - Participate actively in product roadmap reviews, representing the commercial case for prioritisation decisions that affect South American growth. Set & run regional commercial rhythms - Own and run the regional commercial meeting cadence, ensuring consistent communication flow across the team: priorities, targets, expectations, updates, blockers, and accountability loops. - Build the transparency and operating rhythm required to move fast without creating confusion. The team should have clear priorities, fast feedback and tight follow through, and this environment needs to be built. - With headquarters in New Zealand, this role is the primary voice of the South American market on the global stage. You'll bring regional customer truth, field insight, and commercial context into company-wide decision making. Stay deeply connected to customers & the field - Spend significant time in the field, modelling best practices, supporting your team, and staying close to customer needs and market dynamics across Brazil. - Use field insights to shape sales strategy, territory design, role clarity, and coaching priorities. - Build strong partnerships across Halter's global organisation to ensure South American needs are understood, prioritised, and acted upon. Create a winning culture, that spans the local and global teams, and extends into how we operate with farmers - Create a culture where bad news travels fast, context is shared early and teams solve problems directly rather than waiting for permission. - This culture becomes part of our brand, farmers enjoy working with us and can see the passion every team member brings to Halter What you'll bring Proven commercial leadership across Sales, Marketing & Customer Success - Demonstrated success scaling revenue and managing teams through rapid growth from post-product-market-fit to meaningful commercial scale. - Experience owning or closely partnering on marketing and customer success — comfortable holding the full commercial picture, not just the sales number. - Owned growth-focused regional revenue targets, with responsibility for hitting aggressive numbers and maintaining forecast accuracy across a sizeable field organisation. Product-market fit experience - Track record of translating customer and field insight into concrete product requirements that changed the roadmap — not just passing feedback, but owning the commercial case. - Comfortable operating at the intersection of commercial and product, building structured feedback loops between the field and engineering teams. Strong analytical & commercial judgment - Able to interpret data, understand financial levers, and make clear, confident decisions in complex, fast-paced environments. Field-first, customer-centric leadership - Comfortable leading from the front, spending meaningful time on-farm, and grounding strategy in firsthand customer insight across Brazil. Expertise in sales methodology & forecasting - Deep skill in pipeline discipline, forecasting rigour, and building scalable sales systems and cadence. - Experience building clear segmentation and territory design, so that sales forecasts and resourcing aligns to product capabilities - Implemented or overhauled a commercial operating rhythm, including pipeline reviews, forecast cadences, and clear communication channels across managers and teams. An authentic leader, comfortable being supportive and demanding - Direct, empathetic, high-support leadership that elevates talent, develops managers, and reinforces a culture of excellence. - Fluent in Spanish and English — you'll operate across both every day, bridging the regional team and global HQ. Thrives in ambiguity & working at pace - Calm, decisive, and energised by building from scratch — operating with urgency, ownership, and adaptability in a rapidly scaling business entering a new market. - Deep familiarity with Brazil: the farming culture, the business environment, and what it takes to earn trust on the ground. Join our teamHalter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit! If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch! Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram. Why our team loves working at Halter: - Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations. - Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse, kind, and driven people who push each other to do their best work. You'll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems. - You'll grow here. Autonomy, mastery, and learning define how we work. You'll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our $1,000 personal growth fund. - This isn't easy, and we love that it's hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast, take bold bets, and work hard to reshape an entire industry. As one team member put it: "Joining Halter is a bit like strapping yourself to a rocket ship, but it's an epic journey to be a part of!"

• Develop and own the member marketing and communications strategy and plan for assigned programs • Identify and define the member data and insights needed to inform campaign strategy • Author all member-facing and campaign-supporting communications across formats and channels • Develop and manage integrated multi-channel programs spanning direct mail, email, SMS, IVR, and digital • Define success metrics before execution begins and analyze marketing campaign performance across channels and audiences • Build and maintain strong working relationships with Stars, Pharmacy, Clinical, Member Experience, Network, and Market Leadership teams