Wurl

• Own the activation and execution of CTV programmatic demand across our ad server, proprietary tech platforms, and integrated SSP/DSP platforms. • Create, configure, launch, and manage Open Market, Private Marketplace (PMP), Programmatic Guaranteed (PG), and Managed Service transactions. • Support inventory approvals, curation, and targeting implementation aligned with active buyer campaigns and revenue objectives. • Monitor campaign pacing, delivery, performance, and inventory utilization to ensure successful execution. • Conduct quality assurance and troubleshooting across campaign lifecycles. • Execute pricing, floor, and yield adjustments to maximize both delivery and monetization performance. • Partner with internal stakeholders to ensure smooth activation and operational excellence across programmatic workflows. • Serve as a subject matter expert on CTV programmatic activation and inventory monetization. • Apply a strong understanding of OpenRTB, bidstream mechanics, auction dynamics, and programmatic workflows. • Manage and troubleshoot deal delivery, targeting, reporting, and platform configuration issues. • Leverage knowledge of ads.txt, app-ads.txt, supply path optimization (SPO), and inventory access controls to improve marketplace performance. • Understand SSP and DSP platform functionality and how platform settings impact campaign activation, buyer access, and revenue outcomes. • Analyze performance trends and identify opportunities to improve fill rates, win rates, CPMs, and overall platform efficiency. • Assist in testing new platform features, integrations, and marketplace initiatives. • Serve as a technical resource supporting Sales, Account Management, and Demand teams. • Collaborate with SSPs, DSPs, agencies, and demand partners to troubleshoot issues and drive revenue. • Support partner onboarding, integration efforts, and marketplace expansion initiatives. • Help translate customer and partner requirements into actionable feedback for Product and Engineering teams. • Provide operational insights and recommendations that improve partner performance and overall monetization outcomes.

• Evolve and streamline Wurl’s data ETL processes, Business Intelligence dashboards (internal and external) enhancement, data workflows (with emphasis on scale, security, maintainability, and validation), data warehousing processes, and internal/external monitoring, alarming, and reporting. • Act as a data team representative and gather requirements from the internal customers such as data science, sales team, etc.

• Define, architect, and set standards for composable IaC (CDK or Terraform) patterns for Cloud Infrastructure (EKS). • Drive the adoption and implement composable, idempotent, multi-environment GitOps workflows. • Optimize scalability and cost-per-performance using metrics-driven automation and autoscaling technologies such as Karpenter. • Develop and maintain observability across the platform using Prometheus, Grafana, and distributed tracing. • Lead cross-functional efforts with application teams to define SLOs and capacity models for mission-critical services. • Lead major production incident response efforts, drive blameless postmortems, and mentor other engineers on production incident response, postmortems, and reliability reviews. • Create and operate resilient CI/CD pipelines for safe, rapid deployments and rollbacks. • Champion automation, low-toil operations, and a culture of continuous improvement. • Develop agentic workflows utilizing the team-wide context layer and operational data to accelerate development without compromising reliability. • Act as a technical leader and mentor to elevate the team, with a strong ability to listen, evaluate, and give constructive feedback on ideas.

• Feature Ownership: Lead the design and implementation of complex features within our Go-based ad-serving stack, optimized for high throughput. • Systems Optimization: Use pprof and tracer to eliminate bottlenecks; tune memory allocation and goroutine usage to meet aggressive p99 latency targets. • Protocol Mastery: Maintain high-speed support for OpenRTB and VAST protocols, focusing on efficient request parsing and validation. • Stream Processing: Integrate services with Kafka pipelines and with low-latency data stores to support real-time decisioning. • Platform Partnership: Work closely with Platform Engineers to ensure application behavior aligns with infrastructure capabilities, specifically around auto-scaling triggers, networking, and deep observability. • Defensive Engineering: Implement reliability patterns (circuit breakers, retries, graceful degradation) to maintain uptime during traffic surges. • Production Ownership: Take end-to-end responsibility for services, from initial design through deployment to Kubernetes (EKS) and production monitoring. • Architectural Rigor: Lead design reviews, providing critical feedback on system architecture, data modeling, and API design. • Mentorship: Grow the team through thoughtful code reviews and informal sessions on Go best practices and distributed systems.

• Drive new monetization capabilities and optimize yield by interfacing with supply, demand, and distribution partners, validating feature requirements with customers and partners. • Lead cross functionally with Sales, Engineering, and Ad Operations stakeholders to develop and launch roadmap features across our advertising business unit. • Evolve high-availability infrastructure, automation, and monitoring processes to support global scale. Define, success metrics & KPIs and continuously support performance improvements. • Analyze inventory and demand performance to provide actionable insights for internal and external stakeholders.