WeVideo

• Take finalized partnerships and turn them into high-performing revenue engines by building functional support and engagement models. • Act as the 'Primary Evangelist' to partner sales teams, providing the training, pitch decks, and talk tracks needed to win. • Directly impact the bottom line by joining partner sales calls, delivering product demonstrations, and executing complex co-sell opportunities. • Own the CRM integrity for the channel, ensuring 100% accurate deal tracking, lead flow orchestration, and attribution. • Serve as the bridge between partners and internal Product/Engineering teams to resolve technical hurdles and advocate for partner-driven roadmap requirements. • Identify friction points in the co-sell process and refine the blueprint for how WeVideo wins alongside its partners.

• Drive 100% of your quota through upsells, cross-sells, and seat expansions. • Build your own pipeline utilizing signals from technology stack and AI, Salesforce, ZoomInfo, and GovSpend. • Hunt and multi-thread for new stakeholders to expand WeVideo’s footprint across new departments and grade levels. • Lead multi-stage sales processes from initial expansion identification to close. • Conduct root-cause analysis to tie WeVideo’s platform to the district’s high-level business impacts, student outcomes, and strategic goals. • Own the room through presentation, communication skills, and high energy. • Partner with Customer Success to identify "healthy" accounts ready for growth, and collaborate with Marketing for targeted campaigns.

• Aggressive Net New Logo Acquisition. • Drive 100% of your quota through net new logo acquisition. • Drive the full sales cycle to secure net-new partnerships with Higher Education institutions. • Pipeline Architecture: You are 100% responsible for building your own pipeline. • Complex Stakeholder Navigation: Successfully multi-thread across the university ecosystem. • Sophisticated Sales Execution: Manage long, complex sales cycles (3-6 months). • Execute Deep Discovery: Move beyond surface-level needs. • The "Stage" Presence: Command the Room. • Master the AI-Powered Sales Cycle/Tech Fluency: Utilize AI for deep-dive research. • Negotiation & Procurement: Lead complex negotiations by navigating the specific procurement, legal, and funding hurdles.

Role Description We are seeking a Product Marketing Manager, who will develop strategies that drive demand, sales enablement, and competitive positioning to elevate our product's success in the market. You'll work closely with cross-functional teams to create impactful messaging, content, and tools to enhance sales performance and competitive differentiation. This person will report to the VP of Marketing. - Collaborate with product and marketing teams to create compelling product positioning and messaging that resonates with diverse audiences. - Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets. - Drive sales enablement, providing the sales team with insights from data and competitive research to meet customer needs, ensuring clear differentiation in the market. - Create and distribute essential sales tools and resources, including presentations, product sheets, and training materials, to keep the sales team informed and effective. - Partner with the events team to enhance product presence and engagement at conferences and events, including ownership of the conference presentation proposal process. - Plan and execute successful product and feature launches, coordinating seamlessly with cross-functional teams. - Keep abreast of industry trends and technologies to identify new opportunities which ultimately serve the long-term strategy to position products. - Track the effectiveness of product marketing initiatives, making data-driven recommendations for improvement. Qualifications - Bachelor's degree in Marketing, Business, or a related field. - 3-6 years in product marketing, ideally in EdTech. - Strong experience in sales enablement and competitive intelligence. - Exceptional communication skills with the ability to create compelling narratives. - Proven track record of supporting successful product launches. - Strong problem-solving skills, adaptability, and a customer-first mindset. - Ability to manage projects independently and work cross-functionally, including working closely in partnership with customer-facing and technical teams. - Willingness to travel occasionally for conferences, client meetings, and events as needed. Benefits - Competitive compensation - Flexible PTO - 12 Paid Holidays - Up to 4% 401k Match - 100% Vested Upon Employment - Medical Insurance with United Health Care - Employee Premiums covered at 100% - Dependent Premiums covered at 80% - Vision/Dental Insurance with Guardian - Employee Premiums covered at 100% - Dependent Premiums covered at 70% - Remote Work Company Description WeVideo is a full-cycle video learning platform. WeVideo is available from virtually any computer or device at home, school, work, or on-the-go to capture, edit, view, and share videos. Built for the future in HTML5, WeVideo brings maximum speed, responsiveness, security, and expandability to browser-based video editing. WeVideo is a Google Play Editors' Choice selection with more than 12 million downloads to date. WeVideo is also the exclusive digital storytelling solution of Google's Education Creative Bundle for Chromebooks and a Microsoft Education Partner. More than 6,500 schools use WeVideo to enhance classroom learning. We are an equal-opportunity employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status.

• Act as the primary point of contact for a portfolio of WeVideo clients, guiding them through the customer journey from onboarding to renewal. • Proactively monitor customer health and usage data to identify and mitigate churn risks, while also pinpointing opportunities for expansion/upselling by partnering with our sales teams on outreach. • Develop and execute strategic success plans that align WeVideo's platform capabilities with the customer's desired business or educational outcomes. • Track customer usage, feature adoption, and general sentiment within the platform to identify users who may need additional support or training. • Maintain accurate records of all client interactions, activities, and account health within Salesforce for data management and client interactions. • Be the voice of the customer internally, collaborating with Product, Sales, and Marketing teams to improve the user experience, product performance, and overall client satisfaction. • Lead Monthly and Quarterly Business Reviews (QBRs) and high-touch presentations to showcase value and demonstrate ROI. • Cultivate a deep curiosity to go beyond the designated role by creating and curating helpful assets and resources to enhance client support and drive feature adoption.

• Collaborate with product and marketing teams to create compelling product positioning and messaging that resonates with diverse audiences. • Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets. • Drive sales enablement, providing the sales team with insights from data and competitive research to meet customer needs, ensuring clear differentiation in the market. • Create and distribute essential sales tools and resources, including presentations, product sheets, and training materials, to keep the sales team informed and effective. • Partner with the events team to enhance product presence and engagement at conferences and events, including ownership of the conference presentation proposal process. • Plan and execute successful product and feature launches, coordinating seamlessly with cross-functional teams. • Keep abreast of industry trends and technologies to identify new opportunities which ultimately serve the long-term strategy to position products. • Track the effectiveness of product marketing initiatives, making data-driven recommendations for improvement.

• Collaborate with product and marketing teams to create compelling product positioning and messaging that resonates with diverse audiences. • Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets. • Drive sales enablement, providing the sales team with insights from data and competitive research to meet customer needs, ensuring clear differentiation in the market. • Create and distribute essential sales tools and resources, including presentations, product sheets, and training materials, to keep the sales team informed and effective. • Partner with the events team to enhance product presence and engagement at conferences and events, including ownership of the conference presentation proposal process. • Plan and execute successful product and feature launches, coordinating seamlessly with cross-functional teams. • Keep abreast of industry trends and technologies to identify new opportunities which ultimately serve the long-term strategy to position products. • Track the effectiveness of product marketing initiatives, making data-driven recommendations for improvement.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are currently seeking a Product Manager who will work cross-functionally to drive product initiatives from ideation to execution. This role is ideal for candidates with a background in sales, customer success, user research, user experience design, or engineering and a passion for solving user problems through innovative product solutions. - Own Product Development: Take ownership of the product development lifecycle, from discovery to launch and iteration. Partner closely with engineering, design, and business teams to deliver impactful product solutions. - Drive User-Centric Innovation: Engage directly with customers to understand their needs, pain points, and workflows. Use insights to develop and prioritize a strategic product roadmap that aligns with company goals. - Define & Track Key Metrics: Establish measurable objectives to assess product success. Regularly analyze product performance, customer feedback, and market trends to inform data-driven decisions. - Collaborate with Cross-Functional Teams: Work alongside marketing, sales, and customer success to ensure seamless go-to-market strategies, adoption, and continuous product improvement. - Balance Strategy & Execution: Manage trade-offs between feature requests, technical constraints, and business needs while maintaining a clear product vision. - Lead Agile Development: Translate product requirements into clear user stories, acceptance criteria, and actionable development tasks. Work in an Agile environment with engineering teams to iterate quickly. - Stay Ahead of Market Trends: Conduct competitive analysis, monitor industry developments, and identify opportunities for innovation. - Write. A lot: Document decisions, user research findings, Jira tickets, PRDs, etc. As a team, we write to solidify our thinking, communicate and keep everyone on the same page. Qualifications - 1-3 years of product management experience with a track record of successfully launching and managing SAAS products. - Previous experience in sales, customer success, UX research, design, or engineering. - Strong analytical and problem-solving skills with the ability to make data-driven decisions. - Strong attention to detail and organizational skills. - Process driven with consistent follow-through. - Excellent communication and stakeholder management abilities. - A bias for action in fast-paced, ambiguous environments. Requirements - Experience working in a small team or in a high-growth, fast-moving organization (Bonus). - Experience in education or ed tech is a plus (Bonus). Benefits - Competitive compensation - Flexible PTO - 12 Paid Holidays - Medical Insurance with United Health Care - Employee Premiums covered at 100% - Dependent Premiums covered at 80% - Vision/Dental Insurance with Guardian - Employee Premiums covered at 100% - Dependent Premiums covered at 70% - Remote Work Company Description WeVideo is the leading full-cycle video learning platform for content creators, businesses of all sizes, and educational institutions. WeVideo is available from virtually any computer or device at home, school, work, or on-the-go to capture, edit, view, and share videos. Built for the future in HTML5, WeVideo brings maximum speed, responsiveness, security, and expandability to browser-based video editing. WeVideo is a Google Play Editors' Choice selection with more than 12 million downloads to date. WeVideo is also the exclusive digital storytelling solution of Google's Education Creative Bundle for Chromebooks and a Microsoft Education Partner. More than 6,500 schools use WeVideo to enhance classroom learning. We are an equal opportunity employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status. Ready to build products that make an impact? Apply now!