Title: Social Media Specialist 3 Location: Salt Lake City, UT, United States Job Description: The purpose of this position is to spread the message of the restored gospel of Jesus Christ to the world through creating and publishing engaging messages on social media channels. The Social Media Specialist 3 is responsible for developing, executing, and optimizing digital content strategies that amplify brand messaging and foster meaningful audience engagement across social platforms. This role leverages data-driven insights, platform expertise, and creative storytelling to deliver impactful, mission-aligned, omnichannel content at scale. The social media specialist has a deep understanding of how to utilize social media as an effective communication tool, create consistent and meaningful content across social media platforms, analyze key metrics to make strategic content plan recommendations, and engage in relevant conversations online on behalf of the channel while maintaining a safe space for the audience. The social media specialist will work in collaboration with other members of the creative/production teams, project managers, producers, product managers, and vendors to create impactful content and meaningful messaging. Additionally, this position serves as both a strategist and operator-translating organizational objectives into high-performing social media campaigns while maintaining brand voice, ensuring content integrity, and cultivating a safe and engaging online community. This is a full-time, hybrid position in Salt Lake City, Utah. The incumbent is required to live within a 100-mile radius of Salt Lake City, Utah as a condition of employment. An in-office work arrangement will be agreed to by the incumbent and the manager. Content Strategy & Planning - Develop and own social media channel content strategies aligned with organizational and marketing objectives. - Build and manage editorial calendars across platforms. - Lead content ideation and brainstorming efforts and make assignments. - Identify opportunities for cross-channel amplification and omnichannel storytelling. - Align content strategies with global audiences, incorporating localization and cultural considerations. Content Creation & Production - Oversees multimedia content production (short-form video, static posts, captions, stories). - Apply platform-specific best practices (e.g., hooks, watch-time optimization, shareability). - Maintain brand voice, tone, and visual consistency in partnership with designers. - Leverage performance data to refine creative direction and improve content effectiveness. Publishing & Posting - Execute daily publishing across platforms, ensuring all assets (links, thumbnails, metadata) are optimized. - Utilize social media management tools (e.g., Sprinklr) to schedule and manage posts in advance. - Coordinate link strategies (e.g., tracking links, integrations like ManyChat). Approvals & Compliance - Manage end-to-end approval workflows, ensuring content meets legal, brand, and stakeholder requirements. - Coordinate with internal stakeholders, subject-matter experts, and the intellectual property office (IPO) for sensitive or regulated content. Community Management & Moderation - Monitor and engage with audience interactions (comments, DMs) in real time. - Escalate and resolve sensitive or high-risk interactions appropriately. - Implement engagement strategies to increase audience participation and loyalty. Analytics & Performance Optimization - Track, analyze, and report on social media performance using key metrics and dashboards (Meta analytics, etc.). - Conduct performance reviews and present actionable insights to stakeholders. - Continuously optimize content strategy based on KPIs and audience behavior. Cross-Functional Collaboration - Partner with internal departments, vendors, and global teams for collaborative campaigns. - Coordinate influencer and partnership initiatives. - Support integrated campaigns across multiple brands or initiatives. - Train team members and interns on publishing tools and governance processes. - Bachelor's degree in marketing, communications, digital media, or related field. - 4+ years of professional experience in social media management or digital marketing. - Advanced knowledge of major platforms (Instagram, Facebook, YouTube, etc.). - Proficiency in social media management and analytics tools (e.g., Sprinklr, Meta, Adobe Analytics). - Proficiency with Adobe Creative Cloud (e.g., Premiere Pro, Illustrator, InDesign, Photoshop). - Proficient with video capturing and editing for social media. - Strong understanding of content algorithms, SEO for social media, and audience growth strategies. - Exceptional written and verbal communication skills with strong storytelling ability. - Data-driven mindset with ability to translate analytics into actionable insights. - Strong organizational skills with ability to manage multiple priorities concurrently. - Experience working in fast-paced, high-visibility environments with tight deadlines. - Proven ability to collaborate cross-functionally and influence stakeholders, including senior leaders. - Strong problem-solving skills with ability to anticipate and mitigate risks. - Experience managing content approvals and compliance workflows. - Familiarity with international audiences and localization strategies. - Leadership experience mentoring junior team members or interns.

Role Description Wir suchen ab sofort einen Werkstudenten (m/w/d) im Bereich Social Media & Affiliate Marketing im Raum Hamburg/Bremen für eine 100 % Remote-Stelle. Du arbeitest vollständig remote, solltest jedoch idealerweise im Raum Hamburg oder Bremen wohnen, damit persönliche Meetings mit unserer Social Media Managerin bei Bedarf möglich sind. - Du recherchierst und identifizierst potenzielle Affiliate-Partner (z. B. Creator, Influencer, Blogs und Content-Seiten). - Du betreust die Zusammenarbeit mit bestehenden Affiliate-Partnern. - Du betreust Kooperationen mit Content Creator:innen und Influencer:innen für Instagram, TikTok und YouTube und übernimmst die direkte Kommunikation. - Du beantwortest Kooperationsanfragen via Mail und Instagram. - Du entwickelst Ideen und Konzepte für Posts, Stories, Reels und Tiktoks. - Das Aufspüren neuer Trends rundet dein Aufgabenspektrum ab. Qualifications - Du bist eingeschriebene/r Student/in an einer Hochschule oder Universität (z. B. in den Bereichen Marketing, Kommunikation, Medien, BWL oder einem vergleichbaren Studiengang). - Nice to have: Du hast bereits Erfahrung im Bereich Video-Content-Erstellung. - Du hast Lust auf eigenverantwortliches Arbeiten mit wechselnden Aufgaben. - Neben einer ausgeprägten Social-Media-Affinität besitzt du ein gutes Gespür für Ästhetik, Design und Storytelling. - Du bist absolut sicher in Deutsch, geschrieben & gesprochen. - Du kannst dich gut selbst organisieren, deine Aufgaben priorisieren und bist verantwortungsbewusst. Benefits - Flexible Arbeitszeiten, die sich optimal mit deinem Studium vereinbaren lassen. - Praxisnahe Erfahrung im Bereich Social Media, Content Creation und Affiliate-Marketing in einem werbetreibenden Unternehmen. - Viel Gestaltungsspielraum für eigene Ideen, Content-Formate und Kampagnen. - Bei uns kannst du etwas bewegen und dich beruflich weiterentwickeln - du bekommst so viel Verantwortung, wie du dir selbst zutraust. - Budget für alles, was deinen Job für dich einfach & flexibler macht. - Perspektive auf eine langfristige Zusammenarbeit.

Role Description - Executing lead generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and other relevant advertising channels. - Trafficking advertising campaigns into digital platforms, including ad creative, keywords, URL UTMs, audience building, and more. - Ensuring that advertising messages align with client or company objectives. - Measuring and executing A/B split testing for ad creative, copy, landing pages, etc. to ensure optimal campaign performance. - Running incrementality tests, lift studies, or geo-experiments. - Working with conversion tracking setups (Google Tag Manager, pixels, offline conversions). - Optimizing and auditing campaigns under supervision of senior Paid Media team members. - Monitoring the performance of online advertising campaigns and reporting the results to relevant stakeholders. - Researching the current media and competitor landscape and keeping up to date with the latest media trends. - Building and maintaining relationships with internal stakeholders, advertising platform reps, and agency partners. - Reviewing, understanding, and taking action based on performance dashboards (Looker Studio, Tableau, Power BI) data. - Analyzing CAC, CPL, ROAS, and conversion rates to guide optimization. Qualifications - 2-3 years or greater experience with online paid media platforms such as Google Search, FB & Instagram Ads, YouTube Ads, and more. - Ability to use a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns. - Excellent interpersonal and communication skills, including the ability to network. - Strong analytical and organizational skills. - Effective at working under pressure and meeting tight deadlines. Requirements - Familiarity with the following tools: - Google Tag Manager - Google Analytics 4 - Looker Studio - Excel/Sheets advanced functions (VLOOKUP/XLOOKUP, pivot tables, REGEX, QUERY) - CRM or MAP familiarity (HubSpot, Salesforce, Marketo) - Understanding attribution models (first-touch, last-touch, data-driven) Company Description Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.

• Take full ownership of building a global brand’s social media presence in United Kingdom • Operate in one of the most exciting, fast-moving, yet regulated industries • Bring ideas to life on and off camera, with real freedom to shape the content style • Collaborate with UGC creators, influencers, and brand ambassadors • Have A LOT OF FUN along the way