Tried and True Media logo
Tried and True Media

Helping Companies Scale through Customer Acquisition

Senior Director of Sales & Marketing

Location

Panama

Posted

40 days ago

Salary

$125K - $150K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Senior Director of Sales & Marketing

Tried and True Media

• Own TNT's full revenue acquisition motion: marketing strategy, sales pipeline, partnerships, and the systems that connect them. • Run the marketing function end-to-end: strategy, some execution, and team management • Manage and develop the marketing associate, with capacity to grow the team as pipeline scales. • Build, test, and scale inbound lead gen channels • Run outbound prospecting motions targeting qualified DTC supplement and health/wellness brands • Own the CRM stack (CRM Done Better / GoHighLevel) and the data flowing through it • Develop and manage agency partnerships (referral partners, complementary service providers, communities, event sponsors)

Job Requirements

  • 5+ years in performance marketing, with hands-on experience running paid media on Meta and/or YouTube at meaningful spend
  • Demonstrated track record building or scaling a B2B marketing function — ideally in an agency, SaaS, or services environment selling to DTC operators
  • Strong sales operations chops: pipeline management, CRM hygiene, attribution thinking
  • Experience managing direct reports and developing junior marketers
  • Comfort with data and frameworks — able to build a model, read a dashboard, and turn pattern recognition into strategy
  • Sharp writer and editor; the role generates a lot of customer-facing copy
  • Bias toward ROI-driven decisions and high-leverage activity over busywork

Benefits

  • Medical, dental, and vision insurance
  • 401(k)
  • Paid time off and paid holidays
  • Life and disability insurance

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