• Own growth strategy and hands-on execution across platforms • Define launch positioning, priority channels, and success metrics • Coordinate closely with product on timing, features, and iteration cycles • Design and run growth experiments across channels (product-led loops, partnerships, creators, community, paid tests, and unconventional ideas) • Move quickly from idea → test → learn → iterate • Set priorities for the growth function • Define and track core growth metrics across acquisition, activation, engagement, and retention • Oversee experimentation measurement and post-launch analysis • Prepare weekly growth updates for GOLF+ leadership: what happened, what we learned, and what we’re doing next

• Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months • Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop • Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5 • Launch one new high-converting bundle-based funnel per month • Drive email and SMS to contribute ≥25% of Shopify revenue • Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes • Test 100+ ad creatives weekly across Meta and TikTok • Optimize paid traffic to hit strict ROAS thresholds • Partner with affiliate and UGC teams to scale winning creative • Stay ahead of platform trends, formats, and policy updates • Coordinate launches with Amazon for halo effects • Launch one new bundle-based funnel every month tied to educational outcomes • Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly • Oversee homepage, product pages, and collection merchandising • Refactor and relaunch underperforming funnels with new hooks and offers • Lead seasonal promotions including Back-to-School and Holiday campaigns • Build and maintain funnel SOPs and testing roadmaps • Lead lifecycle marketing through Klaviyo and Postscript • Optimize welcome, cart abandonment, post-purchase, and win-back flows • Build ascension paths from posters to workbooks to busy books • Develop blog and SEO strategy to drive organic education-based traffic • Review weekly P&Ls for Shopify and TikTok Shop • Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share • Deliver weekly scorecards and monthly strategic growth plans • Forecast performance and identify scaling levers • Lead and coach a cross-functional ecommerce pod of 6+ team members • Establish clear ownership and weekly operating rhythms • Hire and develop talent as funnel velocity increases • Manage freelancers and specialized contractors • Model Extreme Ownership, Relentless Innovation, and Integrity Above All

• Керувати рекламними кампаніями в Meta Ads • Розвивати маркетингову стратегію продукту • Аналізувати ключові показники: LTV, CAC, ROMI/ROAS • Долучатись до побудови маркетингової стратегії з командою

• Creating and executing the user acquisition strategy on Meta • Managing marketing campaigns to hit target financial KPIs, evaluating performance both on top-level metrics (CPM, CTR, CR, CPA) and deeper metrics (funnel conversion, LTV, ROI) • Driving process automation strategy together with analytics and MarTech teams • Closely collaborating with creative and product marketing teams to drive growth of your stream