Right Hook Digital

• Build, schedule, and deploy email and SMS campaigns and flows in Klaviyo across a portfolio of US DTC brands • Set up and configure Klaviyo email and SMS accounts for new clients • Own the campaign calendar - keeping it current, flagging risks early, and making sure nothing slips • Write creative briefs for designers and copywriters, and manage the email design process from brief to approval • Pull and compile monthly performance reports across email and SMS accounts • Communicate directly with clients on campaign approvals, design feedback, and performance updates • Collaborate with your Retention Strategist and pod (designer, copywriter) on all client deliverables • Maintain a strong design eye - you're not building the emails, but you know when something looks off-brand

• Facilitate **daily team huddles.** • **Coordinate end-to-end campaign delivery** — from brief to launch — ensuring timelines and deliverables are met. • Act as the **primary information hub** — capturing client requests, joining calls, cascading updates, and ensuring follow-through until completion. • Manage campaign calendars, approvals, and workflows across multiple channels. • Proactively identify roadblocks and solve them before they become bottlenecks. • Participate in department meetings, workshops, and 1:1 coaching sessions. • Continuously look for ways to **raise the bar** for campaign delivery.

• Review campaign performance and build testing roadmaps based on what the data is telling you • Develop hooks, scripts, messaging frameworks and briefs that give visual creators exactly what they need to execute • Review creative assets (UGC, video, static, carousel) and deliver performance-focused feedback that sharpens output • Collaborate directly with clients: monthly strategy calls, content menus, shoot guidance and narrative direction • Work cross-functionally with media buyers and growth strategists to drive iteration at pace • Apply and evolve the strategic frameworks and playbooks that underpin how we work

Role Description Most agencies treat creative as an output. We treat it as a growth lever. We're looking for a Creative Strategist who thinks in direct response: someone who understands that the best ad isn't the prettiest one, it's the one that moves people to act. You'll own creative strategy across some of the most exciting eCom brands across the USA and Canada, working closely with a cross-functional team to develop concepts, messaging, briefs, and testing roadmaps that generate real commercial results. This role is for you if: - You're DR-native. You understand awareness levels, market sophistication, and why the same hook that works at cold traffic fails at warm. You don't need to be taught that creative is a variable in a performance system. - You have strong opinions on ads. You can watch a product demo and immediately know what's missing, why the hook fell flat, or what angle would have converted better. - You think in hypotheses. Every piece of creative you brief has a reason behind it: a customer insight, a pattern from the data, a gap in what's been tested. - You create your own momentum, bring clarity to ambiguous briefs, and ship fast without sacrificing strategic thinking. - You're confident in front of clients. You hold your space, give clear creative direction, and can guide a founder on what content to produce without losing them. - You separate signal from noise. You can look at campaign performance, identify what's actually working, and translate it into the next round of tests, not just a summary slide. Your day to day: - Review campaign performance and build testing roadmaps based on what the data is telling you. - Develop hooks, scripts, messaging frameworks and briefs that give visual creators exactly what they need to execute. - Review creative assets (UGC, video, static, carousel) and deliver performance-focused feedback that sharpens output. - Collaborate directly with clients: monthly strategy calls, content menus, shoot guidance and narrative direction. - Work cross-functionally with media buyers and growth strategists to drive iteration at pace. - Apply and evolve the strategic frameworks and playbooks that underpin how we work. Qualifications - 2-3+ years work experience in Creative Strategy, Performance Creative, or Paid Social, ideally with eCommerce or CPG brands. - A trained eye for DR creative: you know what a strong hook looks like, what market sophistication stage demands, and how to brief for conversion not just engagement. - Sharp copy and messaging instincts across hooks, angles, scripts and ad copy. - Confident communication, written and verbal, with both internal teams and clients. - Bonus: agency experience, Meta and TikTok Ads, UGC, or direct-response funnel strategy. Benefits - 💸 Above market salary: USD $65,000-$75,000 depending on experience. - 🌍 Remote-first: our team spans Australia, New Zealand, USA, Canada, Bali and the Philippines. - 🤝 Direct mentorship from our Head of Creative Strategy and leadership team. - 🔥 A team that moves fast and holds a high bar for quality, clarity and creative thinking. - 💥 No fluff - this function exists to drive profitable results, not ship content. Application Process To apply, send us: - Your CV (no cover letter needed). - Answers to both questions: - What's one ad that recently caught your attention, and why? (include the link). - A client says "we need 10 new ads." What questions do you ask before making any recommendations, and why?

• Managing and optimising Google Ads campaigns across Search, Shopping, PMax, Display, Demand Gen, and Video for a portfolio of eCommerce clients • Owning day-to-day account health — budgets, pacing, performance monitoring, and proactive optimisation • Building and launching new campaigns, ad groups, and feed-based shopping structures with precision • Conducting keyword research, search term analysis, and ongoing keyword management • Developing and executing A/B tests across ad copy, bidding strategies, and audience segments • Collaborating with our visual creators to brief and align on creative assets • Preparing clear, insight-led performance reports and contributing to client-facing communications • Participating in client calls and internal strategy sessions, representing your accounts with confidence • Staying current with Google Ads platform updates, betas, and best practices — and bringing those insights back to the team • Ensuring compliance with Google Ads policies and ad approvals • Scaling campaigns based on performance data and ROI goals • Troubleshooting tracking issues and managing tag implementation • Building and maintaining product data feeds using DataFeedWatch and Google Merchant Center

Role Description We're looking for a driven and commercially-minded Google Ads Strategist to join our growing Google team. This is a role for someone who has moved past the basics — you know your way around an account, you understand the levers that drive eCommerce performance, and you're can own a portfolio of clients and be accountable for their results. This is a hands-on role perfect for someone who loves diving into data, experimenting with strategy, and finding smart ways to scale. If you're hungry to step up, take ownership, and work alongside some of the best eCommerce marketers in the world, this is the role for you. What You’ll Be Doing - Managing and optimising Google Ads campaigns across Search, Shopping, PMax, Display, Demand Gen, and Video for a portfolio of eCommerce clients - Owning day-to-day account health — budgets, pacing, performance monitoring, and proactive optimisation - Building and launching new campaigns, ad groups, and feed-based shopping structures with precision - Conducting keyword research, search term analysis, and ongoing keyword management - Developing and executing A/B tests across ad copy, bidding strategies, and audience segments - Collaborating with our visual creators to brief and align on creative assets - Preparing clear, insight-led performance reports and contributing to client-facing communications - Participating in client calls and internal strategy sessions, representing your accounts with confidence - Staying current with Google Ads platform updates, betas, and best practices — and bringing those insights back to the team - Ensuring compliance with Google Ads policies and ad approvals - Scaling campaigns based on performance data and ROI goals - Troubleshooting tracking issues and managing tag implementation - Building and maintaining product data feeds using DataFeedWatch and Google Merchant Center Qualifications - 2–4 years of hands-on Google Ads experience in eCommerce, with at least some agency or multi-client exposure - Solid working knowledge of Search, Shopping, Video/YouTube, Demand Gen, and Performance Max — you understand how these campaign types interact and how to prioritise them - Comfortable managing accounts with meaningful ad spend — you treat a client's budget like it's your own - Strong analytical instincts — you can look at a dashboard and know what questions to ask, not just what numbers to report - Clear, confident written and verbal communication (in English) — you're comfortable corresponding with clients and holding your own on a call - Self-sufficient and proactive in a remote environment — you don't wait to be told what to look at - Collaborative by nature — you share wins, flag concerns early, and contribute to the team beyond your own portfolio Nice to Have (But Not Required) - Experience with feed platforms (e.g. DataFeedWatch) - Cross-platform paid media experience (e.g. Meta, TikTok) - Familiarity with Google Tag Manager and conversion tracking setup - Exposure to cross-channel campaigns alongside Meta or other paid platforms - Google Ads certifications (Search, Shopping, or Performance Max) - Prior experience working with US or AU-based eCommerce brands Benefits - Fully remote and flexible work environment - Work alongside a high-performing global team - Collaborate with exciting, fast-growing eCommerce brands - Culture that supports innovation, learning, and personal growth - Opportunity for bonuses and long-term engagement Application Sound like your kind of gig? We’d love to hear from you. If you would like to apply please use this link: Apply now and let’s scale some brands together!

• Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals. • Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth. • Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels. • Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels. • Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn’t just a tagline; it’s our core. • Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies. • Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks. • Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages.

• Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals. • Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth. • Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels. • Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels. • Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn’t just a tagline; it’s our core. • Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies. • Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks. • Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages.

Role Description As a Lead Strategist, your role will be to drive profit-first growth through expert strategy, creativity, and leadership. You’ll be implementing our Growth Marketing OS to help clients scale profitably and overcome growth challenges. Here’s what you’ll be owning: - Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals. - Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth. - Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels. - Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels. - Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn’t just a tagline; it’s our core. - Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies. - Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks. - Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages. Qualifications - Ideally, 3+ years of eCommerce Paid Social strategy experience (DTC experience a plus). - Proven success driving results with $40k+/month ad budgets. - Marketing expertise in creative strategy, data analysis, and fundamentals. - Excel & Google Sheets Pro with a handle on MER, CLTV, nCPA, and other critical business metrics. - Top-notch communicator with a client-centered mindset. - A natural leader and team player who embodies Right Hook’s values, especially Client Success and Elevate One Another. Benefits - Competitive Pay: $90-$110k + access to company bonus scheme. - Learn from the Best: Access elite training, industry courses, and events to sharpen your edge. - Career Advancement: As we grow, so do your opportunities. We’re all about building leaders from within. - Impactful Work: Partner with top brands in fashion, health & fitness, beauty, and beyond. - Full Team Support: From media to creative, our team has your back so you can focus on what you do best.

Who We Are Right Hook Digital is a growth marketing agency working with 7-8 figure DTC eCommerce brands across the US and Australia. We're a Premium Google and Meta Marketing Partner and a global team of 60+ and we're scaling our US retention team. We've partnered with brands like Alpha Lion, July Luggage, Geedup, Mister Zimi, Silly George, and many more. Our work spans paid social, Google, and retention - and we take all three seriously. At our core, we're a team of A-Players who genuinely care about outcomes. We've built a culture around Kaizen (continuous growth), openness and candor, and elevating one another - and we look for people who live those values, not just nod at them. The Role As a Klaviyo Email Specialist, you're the execution engine inside a retention pod. You work directly alongside a Retention Strategist to bring lifecycle strategies to life, building campaigns and flows, managing the content calendar, briefing designers and copywriters, and making sure every email that goes out is on-brand, on-time, and error-free. This is not a strategy role - but it's the role that makes strategy real. If you're detail-obsessed, fast in Klaviyo, and take pride in flawless execution, you'll thrive here. Primary Duties - Build, schedule, and deploy email and SMS campaigns and flows in Klaviyo across a portfolio of US DTC brands - Set up and configure Klaviyo email and SMS accounts for new clients - Own the campaign calendar - keeping it current, flagging risks early, and making sure nothing slips - Write creative briefs for designers and copywriters, and manage the email design process from brief to approval - Pull and compile monthly performance reports across email and SMS accounts - Communicate directly with clients on campaign approvals, design feedback, and performance updates - Collaborate with your Retention Strategist and pod (designer, copywriter) on all client deliverables - Maintain a strong design eye - you're not building the emails, but you know when something looks off-brand